GROW! Marketing and Public Relations Tips

Trending Thursday: 3 Ways Think Gardens Feed Garden Business Sales

Posted by Dan Ream on Thu, May 1, 2014 @ 9:00 AM

There are many ways we can keep our bodies in shape: riding a bike, gardening, and swimming are all great ways to keep our bodies healthy.

But how can we keep our mind fresh?

Think gardens - calming indoor landscapes that feature houseplants, lawns, or natural sounds - are a garden trend for 2014, and not just because of their beauty. Indoor greenery has proven to boost the overall health of everyone who enjoys them!

Keep reading to learn 3 ways to market the positive energy of think gardens and jump-start your garden business this spring.

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Topics: lawn & garden public relations, Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: Marketing to Young Men in the Garden this Spring

Posted by Dan Ream on Thu, Apr 24, 2014 @ 9:00 AM

This year, as the winter months give way to spring blooms (finally!), you might notice something different about the customers your garden business serves --and it may surprise you!

Men, specifically those between the ages of 18-34, are emerging as a new target market in the gardening industry.

In fact, one study in 2013 found men in this demographic spend $100 more than the average gardener on lawn and garden supplies. In the upcoming months, as men become more invested in their gardens, your marketing materials need to reflect this growing trend.

Read on to learn simple, yet powerful ways your garden business can expand their reach to men this season. 

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Topics: audience, Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: 3 PR Trends Integral to Garden Business Success in 2014

Posted by Emma Fitzpatrick on Thu, Apr 17, 2014 @ 11:40 AM

2014 is already a 1/3 of the way over. Hard to believe isn't it? Seems like just yesterday we were talking about what gardening trends would dominate the year!

As 2014 continues, the changes and trends in the marketing and communication realm are clearly emerging--and will become increasingly important in the latter half of 2014.

What trends does your gardening business need to keep afoot of in the marketing world?

We've got the top 3 biggest trends in gardening marketing and communications below. Read on to unlock the secrets and keep your gardening business a step ahead of the rest.

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Topics: Public Relations Trends, Trending Thursday, garden industry public relations, content marketing, Garden Trends

Trending Thursday: Like Bees to Honey, Use This Garden Trend To Attract Customers to Your Garden Business

Posted by Megan Psenicska on Thu, Apr 10, 2014 @ 9:00 AM

Imagine your customer's perfect garden. Is it filled with bugs? If not... it should be! Without pollinators, plants are unable to reproduce, which causes your garden's life cycle to stop.

In recent years the population of pollinators has been declining, leading to a drop of availability for many foods, and a major garden trend in 2014.

As the situation for the bees and other pollinators continues to draw media attention in 2014, 'bee-neficals' will BEE a huge 2014 Garden Trend.

Read on to find out more about these bee-nefical bugs and how to use them in your garden business!  

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: Dress Up the Yard Big Garden Trend in Spring 2014

Posted by Megan Psenicska on Thu, Apr 3, 2014 @ 9:00 AM

“Dress up your yard” is slated to be a BIG garden trend in spring 2014.

As the weather warms up, homeowners want their gardens and outdoor living spaces to be a place where they can entertain guests on the weekends or relax after a hard day's work.

Flowers are no longer the only way consumers are adding pizazz to their yards. Gardeners and home stylists of all kinds are going the extra mile and dressing up their gardens in a number of creative ways this spring.

From decorative planters to creative DIY projects, people are constantly looking for the newest way to set their garden apart.

See how your garden business can take hold of the "Dress Up Your Yard" garden trend this spring below.

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Topics: Trending Thursday, gardening, Garden Media Group, Garden Trends

Trending Thursday: How Can Your Garden Business Spot Garden Trends?

Posted by Megan Psenicska on Thu, Mar 27, 2014 @ 10:02 AM

Last week, you learned how to use trends in your garden business. This week, Garden Media Group will share their secrets on how to spot trends!

You don’t need to be psychic to know what is going to be the next "big thing" in the garden industry.

With these trend-spotting tips from trend experts at Garden Media Group, your garden business can always know-or even be a few steps ahead-- of upcoming consumer trends in the lawn and garden industry.  

Read on to learn how to spot trends in the garden industry!

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Topics: Trending Thursday, trends, Garden Media Group, Garden Trends

Trending Thursday: How to Use Trends in Your Garden Business

Posted by Megan Psenicska on Thu, Mar 20, 2014 @ 10:00 AM

As you already know, we at Garden Media Group love spotting the latest trends. What you may not know is why looking at these trends is important for every garden business. 

Every year Garden Media releases the Garden Trends Report to inform you about what trends to look for coming over the horizon. However, if garden businesses don’t understand how to use these trends to advance their company and grow sales, all our hard work is going to waste! 

Read on to find out why you should care about trends and how they can help your business!

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Topics: Trending Thursday, garden business, Garden Media Group, Garden Trends

"Why Garden Trends" Shares Secrets of How Garden Trends Impact the Bottom Line

Posted by Emma Fitzpatrick on Thu, Mar 13, 2014 @ 10:00 AM

At Garden Media Group, we're known for our annual trends report.

New Call-to-Action

We've been told that Garden Media has the crystal ball when it comes to predicting trends. We've got our finger on the pulse of the horticulture, outdoor living, and lawn and garden industries.

Within the last 13 Garden Trends Reports, Garden Media’s predictions have been right on! From the rise of the Made in the U.S.A. and ‘buy local’ movement to men getting in the garden, growing vegetables and a renewed interest in organics, Garden Media always has our eye on the horizon.

So, we want to share with you WHY we love trends so much--and it's not just because they're fun to predict.

Our new e-book "Why Garden Trends" is HERE to dish on our secrets.

Learn why your garden business needs to react to trends, anticipate them, or, even better, shape them to your business’ advantage below.

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Topics: Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: Market "Drink your Garden" Trend to Drive Sales

Posted by Megan Psenicska on Thu, Mar 6, 2014 @ 9:00 AM

Gardeners are always looking for new ways to use what they grow, so drinking foods from the garden is becoming a big trend for 2014.

Though, Garden Media predicts that drinking your garden is a trend that has lasting power.

More and more people are tackling DIY projects. In fact, each year, nearly 1 million Americans brew beer and make wine at home. Just as popular, people are using the fruits and vegetables from their garden to make creative cocktails and smoothies.

Read on to learn a few marketing tips to take advantage of the "Drink Your Garden" trend and boost sales for your garden business while you're at it, too!

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Topics: lawn and garden public relations, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: How to Use Trends to Grow Your Garden Business

Posted by Megan Psenicska on Thu, Feb 27, 2014 @ 9:00 AM

Trends spotters have spoken!

Suzi McCoy sat down with garden industry leaders, Shawna Coronado of Shawnacoronado.com, Robin Horton of Urban Gardens, and the two winners of Garden Media’s contest, Christy Wilhelmi of Gardenerd and Carl Alguire of Smart Gardener to discuss how to use trends to drive sales.

These garden industry leaders and garden businesses shared their tips and insights on how to use the 2014 Garden Trends report to boost sales in your garden business.

We've broken their insights into short, sweet videos, so you can share these informative tidbits! 

Read on to learn quick and easy tips on how you can use the trends in your garden business.  

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Topics: Trending Thursday, garden industry public relations, Garden Trends

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