GROW! Marketing and Public Relations Tips

Learn How to Use Garden Trends to Boost Business and Drive Sales

Posted by Emma Fitzpatrick on Thu, Feb 20, 2014 @ 9:00 AM

Want to drive sales, attract new customers, and grow your garden business?

Then, join us at 2 p.m. today EST for our "Talking Trends" Google+ Hangout. You'll learn secret tips, tricks, and tactics from industry leaders and garden businesses, who have done it themselves. That's right! Our winners from our contest will be a few of our featured guests!

Click here to watch the Google+ Hangout here.

Get the skinny on what exactly you'll learn about using garden trends to boost sales and who will be joining Garden Media's Suzi McCoy below.

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: Live Plants are a Garden Trend for Valentine's Day

Posted by Emma Fitzpatrick on Thu, Feb 13, 2014 @ 9:00 AM

This year, Valentine's Day is getting trendy--garden trendy that is.

People are looking for a unique gift that goes beyond the typical box of chocolates and bouquet of red roses--and gardeners everywhere are sure to be pleased!

Live plants are red hot this Valentine's Day! Why?

Living plants are a way to show that your sweetheart that your love will keep blooming long after the holiday is over.

Plus with the wide array of beautiful, live plants and garden accessories, you can find a unique gift that's just right for your sweetie.

Read on to discover Garden Media's top 4 trendy Valentine's Day gifts that grow this year.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: Suzi McCoy Talks Trends with Ron Wilson

Posted by Emma Fitzpatrick on Thu, Feb 6, 2014 @ 10:00 AM

2014 Garden Trends are the talk of the town this time of year.

Get the inside scoop on what home and garden trends are going to be hot in 2014 from Garden Media's resident trend spotter and CEO, Suzi McCoy.

McCoy talks with Ron Wilson of "In the Garden with Ron Wilson" and dishes on what she sees as the upcoming garden trends for the year.

Read on to listen to the full interview with Suzi McCoy yourself!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: Use Composting Garden Trend in Garden Business

Posted by Emma Fitzpatrick on Thu, Jan 30, 2014 @ 9:00 AM

One of the 2014 Garden Trends is "Ground Up."

We predict composting will continue to grow in 2014 with more and more municipalities around the country mandating residential composting.

Presently, 25% of US households compost, which means 1.2 million tons of food goes into a landfill each year. A whopping 97% of food scraps are tossed each year.

As gardeners, you know that food scraps can be turned into black gold for your garden since compost is packed with nutrients for your garden. Plus, a healthy garden starts from the ground up.

Throughout 2014, composting will continue to grow as a major garden trend. Take hold of this trend to increase sales for your garden business by implementing the following marketing tips below.

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Topics: Trending Thursday, garden business, garden industry public relations, Garden Trends

2014 Garden Trends Infographic Unveiled

Posted by Emma Fitzpatrick on Thu, Jan 23, 2014 @ 9:00 AM

Every year, we work hard to inform you of the upcoming trends for the year. Now it is your turn to spread the word!

To make the 2014 Garden Trends even easier to share and love, Garden Media is unveiling a beautiful infographic.

Let's work together to generate buzz with this infographic. Share it, tweet it, blast it on social media, and do your thing to get everyone excited about what 2014 holds.

Scroll down to unveil Garden Media's 2014 Garden Trends Infographic!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: Garden Trends 2014 Whitepaper Revealed

Posted by Emma Fitzpatrick on Thu, Jan 9, 2014 @ 9:00 AM

January is the month to align your garden business's strategy with the major home, garden, and lifestyle trends of 2014.

Taking hold of 2014's garden trends gives your business a boost. Your customers are always on the lookout for the newest, hottest trend.

With Garden Media's 2014 just released Whitepaper, you can learn all about the 2014 garden trends in a short, comprehensive report packed full on numbers and research supporting the trends.

Using this whitepaper, your garden business can take the 2014 garden trends and implement these trends into your business.

To break it down further, below are Garden Media's 2014 Garden Trends in a nutshell.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: Garden Media Garden Trends for 2014

Posted by Emma Fitzpatrick on Thu, Jan 2, 2014 @ 9:00 AM

Welcome back y'all! Just like that the holiday season has come and gone, another year has passed and best of all, we're back in business.  

Is this the year you're going to make a marketing splash?  We have a lot to offer you and your garden business in 2014.

First off, Trending Thursday will be sticking around. Throughout November and December, the global consumer trends and lawn and garden industry trends were covered in a post each Thursday.

Starting next Thursday, a specific garden and home trend outlined in the 2014 Garden Trends Report will be delved deeper into each Trending Thursday.

Before we march forward, however, we wanted to take a second to recap the biggest garden consumer and industry trends.

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Topics: garden marketing, Trending Thursday, horticultural marketing communications, Garden Media Group, Garden Trends

Trending Thursday: Does Your Garden Business Cater to the Masses?

Posted by Meg McGrory on Thu, Dec 19, 2013 @ 9:00 AM

As our economy evolves, cheaper prices and convenience are dominating the market.  Fewer mom and pop stores are able to survive, leaving room for the big-box stores and home improvement centers to move in. 

Just about everything we need in our daily lives is available for purchase at the local big-box chain--or on their online counterpart.  The convenience of getting everything at one destination rather than a few specialty shops mixed with the promise of low prices has customers drooling.

The gardening world isn’t exempt from this shift.  More and more people are turning to mass retailers for their gardening needs, according to the 2014 Garden Trends Report.

Continue reading to learn where gardeners are getting their supplies and how your garden business can join the trend in 2014.

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: A Shift in How We Learn about Gardening

Posted by Emma Fitzpatrick on Thu, Dec 12, 2013 @ 9:00 AM

As we all know, the way we get our information has changed drastically over the last decade.

The world of print newspapers and magazines has struggled while the ever-changing digital world has dominated.

In short, the newspaper is out, and the Twitter feed is in. According to Garden Media's 2014 Trends Report, the internet is becoming our new friend and trusted neighbor for gardening advice.

Read on to discover more about how and where gardeners are getting their gardening advice in 2014-- and how your garden business can take hold of this trend.

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Topics: Twitter, Trending Thursday, content marketing, Garden Trends, blogging, Youtube

Pantone Announces Orchid as the 2014 Color of the Year

Posted by Katie Dubow on Thu, Dec 5, 2013 @ 11:40 AM

The color experts at Pantone have announced the Color of the Year for 2014 --- Radiant Orchid. It's a color we love. How about you??

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Topics: Trending Thursday, Garden Trends

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