GROW! Marketing and Public Relations Tips

Blogging Down The Web: Get Your Garden Industry Blog Noticed

Posted by Emma Fitzpatrick on Wed, Oct 31, 2012 @ 9:00 AM

By the end of 2011, there were over 181 million blogs all around the world! Blogging does notShakespeare in Web 2.0 get talked about nearly as much as social media, but boy, it should!

Blogging leads to new business, expands brand awareness, increases organic serach traffic, provides a foundation for all social media, and allows you to become a credible, reliable, and creative business in the eye of your consumers.

But, how can you compete with 181 million blogs? To put it simply, your garden business cannot get blogged down.

Blogging with a purpose is key, but promoting your blog is the other half the battle. It isn’t about blogging more, but instead, blogging better.

Below our ways to successfully blog with a purpose and get your blog seen.

Content Tips

  • Be Proud of You! The biggest advantage of your blog is that it is completely and utterly YOU. To compete with other garden industry bloggers, don’t try to be them; be YOU. Use your voice, your favorite colors, and write about topics that you are genuinely passionate about.

  • Blog on the Regular. Look at the analytics of your blog to determine the best days for you to blog, based on page views and social shares. Pick a manageable number of days to blog a week. Consistency is the foundation for a successful blog. Visitors want to know they can count on you to blog every Monday, Wednesday, and Friday.

  • Be Optimistic. When you begin blogging, the readers won’t flood in. It takes time and consistent effort. Don’t get frustrated if your visitor count is low. If you keep promoting and blogging with a purpose, your luck will change.

  • Know Why You’re Blogging. Everyone should blog!! Well, yes, but no. Having a blog just to have a blog isn’t the right idea. Set goals. What do you want to accomplish with your blog? What is your short and long-term vision for the blog? Answering these questions will drive your content and motivation.

 Promotional Tips

  • Blog & Share. Share your blog on every social media platform. Post your blog post on your garden business Facebook page. Tweet it out 2-3 times a day (with a different title each time). Create a Pinterest board just for your blog posts. Join groups in LinkedIn, and then post, to your profile. Finally, share in Google+. Many of these shares can be automated to make your life easier.

  • Optimize Each Post for SEO Keywords. Enough said.

  • Create a Blog Network. Read other blogs, and actively connect with the writer. Comment and share others’ posts. Use to arrange guest blogs.

  • Syndication! Many beginnings bloggers don’t know about syndicating blog content, but they should. Learn how to set up syndication here, and get more readers to fall head over heels in LOVE with your blog.

Check out LaunchGrowJoy’s beautiful infographic for more promotional tips. 

Want to chat more about how to integrate blogging into your garden business?

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Topics: garden marketing, PR Strategy, blogging, inbound marketing



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