GROW! Marketing and Public Relations Tips

The End of .Com: Custom Domain Names and Digital Branding

Posted by Emma Fitzpatrick on Mon, Jul 15, 2013 @ 9:00 AM

Buy local, live local, web local?

Yes, the local movement lives on, but this time it's translating to the digital world!

New York City just got its very own domain name. Say au revoir to the .com!

NYC is embracing the new domain name: .nyc.

The catch? You have to be a New York resident through and through. By the year's end, people, businesses, and organizations who can prove their New York roots can obtain the soon-to-be coveted .nyc.

Top-shelf domain names, like .nyc, will begin making the .com archaic. Learn why .com is dead, and personalized domain names will soon be the new standard.

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Topics: branding, PR Strategy, Digital Branding, image building, internet media

Instagram Video vs. Vine for Garden Marketing

Posted by Emma Fitzpatrick on Thu, Jun 27, 2013 @ 9:00 AM

Instagram recently rolled out a video feature.  Now Vine isn't the only platform you can take quick snappy videos.

As social media and amateur video making continue to evolve, your garden business needs to be aware of the changes and know how to embrace them!

There's a head-on battle brewing between the new Instagram Video and the already beloved Vine.

Let's take a look at both platforms, and see who wins when it comes to garden marketing in this heated feud for social video!

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Topics: Instagram, internet media, social media, Vine

Create Articles People Will Actually Read in the Garden Industry

Posted by Emma Fitzpatrick on Thu, Jun 20, 2013 @ 9:00 AM

Whenever you sit down to write something, do you imagine how impactful it will be?  Or how many eyes will read it?

Well, did you know that 40% of your articles never get read?

Yes, the one you slaved over and edited again and again.

If you're lucky, about 60% of your articles will be read! But there are secrets to increase readership and give your posts some punch.

Below, we've got some more facts about consumer reading habits... HOWEVER, we have ways to combat these findings and advice on how to produce pieces your readers will love.

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Topics: Public relations, creating content, PR Strategy, Public Relations Trends, internet marketing, internet media, content marketing

Spice Up Vine Marketing Videos

Posted by Emma Fitzpatrick on Mon, Jun 10, 2013 @ 9:00 AM

Vine has been dominating headlines lately because (drum roll please) Vine is officially available for Android phones!

In case you missed it the first time around, Vine is the easiest way to make videos. Anybody with a smart phone can make a six second video and upload it to Twitter.

But, there's a catch. Now that Vine has been around for four months, we've seen a lot of the same videos.

While Vine may be called the Instagram of Video, like the picture above illustrates, you have got to be doing more with your video than the standard.

Freshen up your garden business's Vine tactic by trying 8 types of Vine that innovate--and consumers LOVE to retweet.

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Topics: Digital Branding, internet media, public relations media plan, social media, Vine

LinkedIn's Fatal Flaw

Posted by Emma Fitzpatrick on Thu, May 9, 2013 @ 9:00 AM

While companies like Facebook and Twitter continue to duke it out, one social media platform stands alone: LinkedIn.

LinkedIn has never had any competition. It remains the only professional network.

Yet, there is one fatal flaw that millions of LinkedIn users are making daily.

Learn how to avoid the flaw and continue to stand out on LinkedIn!

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Topics: Digital Branding, image building, internet media, LinkedIn

8 Types of Content Consumers Crave

Posted by Emma Fitzpatrick on Thu, May 2, 2013 @ 9:00 AM

As much as we talk about social media, press releases, and witty infographics, the medium simply will not matter if there isn't strong content backing it up.

Content is king and will be for the foreseeable future. Before you go blazing a new digital medium trail, you’ve got to pause and think before you do.

If you want your mediums to be successful, your content has to set the foundation. Meaning before you think about the how, you need to think long and hard about the what.

Strong, interesting content is the only way to ensure your clientele keeps coming back to you.

To get your mind wheels a’turning, here are eight types of content that consumers are proven to love.

Implement these tips next time you post on social media or write a press release, and voila, you’re the brand they’ll forever return to.

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Topics: creating content, PR Strategy, marketing communications, Public Relations Trends, Digital Branding, internet marketing, internet media, content marketing

Tracing the Public Relations Trends of 2013

Posted by Emma Fitzpatrick on Mon, Apr 29, 2013 @ 9:00 AM

The world of public relations has undergone a major facelift in the last ten years. 

With social media and digital marketing forever on the rise, traditional forms of media have been under scrunity.

Bloggers, social media moguls, and online news stories have been the preferred mediums as of late.

Garden Media Group breathes garden and public relations trends; it's our job.

To make your job easier, we're dissecting traditional forms of media and outlining the public relations trends of 2013. 

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Topics: PR Strategy, Public Relations Trends, Digital Branding, trends, internet marketing, internet media

Facebook Fatigue: Is It Time to Move On?

Posted by Emma Fitzpatrick on Thu, Apr 18, 2013 @ 9:00 AM

Facebook has been the dominant social media site since 2005. 

For eight years, Facebook has crushed any other social media platform in size, daily usage, and reach.

But, we all know even gold can tarnish. Facebook Fatigue is officially setting in. People are just getting worn-out with Facebook.

Find out all the details of Facebook Fatigue below, and learn how your small business should react accordingly!

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Topics: PR Strategy, marketing communications, Public Relations Trends, Digital Branding, image building, internet media, social media, facebook

Perfecting the Social Media Balancing Act

Posted by Emma Fitzpatrick on Wed, Mar 27, 2013 @ 9:00 AM

Social media has been a big play for over five years. Whether you’re a public relations professional or a member of the garden industry, you know you have to be on social media.

It’s the absolute perfect blend of advertising and public relations. Plus, it’s FREE. Social media outlets of all kinds let you connect with your key demographic on a daily basis. Here, you get to interact with your clientele in a cool, friendly, funny manner.

Managing social media is without a doubt one of my favorite aspects of the job. But, realistically, it’s also one of the hardest. It seems like there’s always another social media site popping up, and to stay trendy, you and your garden business have just got to be on it.

How in the world can one business, especially a new, small, blooming business, manage all of these sites?

First, load up on social media tools. Next, take the advice of the pros at Garden Media Group to make sure the social media element in your public relations media plan is realistic and effective.

Balancing social media is an act you’ve got to learn to master quickly—before you burn out.

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Topics: advertising vs public relations, lawn & garden public relations, Digital Branding, internet media, public relations media plan, social media

Dazzle with Daring, Floral Facebook Cover Photos

Posted by Emma Fitzpatrick on Wed, Feb 27, 2013 @ 9:00 AM

Facebook users are always up in arms when it comes to changes on Facebook, but one change I will forever love is the cover photo.

The picture is humongous with high resolution and is the perfect chance to showcase just your business who is.

Your cover photo is the first thing fans and passersby will see when they meander to your page. It has the ability to make users like you, or to have them glaze over you and your garden industry page.

Individuality is at the forefront of your Facebook page with the cover photo, but your business can always, always do better.

Strive to innovate, and lead the pack! Dazzle up your Facebook cover photo with these quick, easy, and beautiful transformative tips!

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Topics: audience, PR Strategy, internet media, social media, facebook

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