It’s always the little things that matter the most, even in business! While a ray of sunlight can brighten your outlook any day of the week, integrating these tips will brighten your garden business’s bottom line.
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Topics: trends, horticultural marketing communications, garden business
I talk to a lot of individuals and companies about public relations and have heard every objection under the sun as to why they don't need to hire a PR firm. I am always eager to learn from people what their marketing goals are and how their current activities are helping to reach those goals. Most often, it's that people don't understand public relations, have had a bad experience or think it will be too expensive.
In the end, most people quote these six reasons for not hiring a PR firm:
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Topics: Public relations, marketing communications, lawn & garden public relations, horticultural marketing communications, advertising
Here at Garden Media we talk a lot about garden marketing and public relations. We hope it helps clients, potential clients and anyone looking for a PR firm understand the science and technique behind what we do.
I recently came across this post from Henson Consulting about five qualities that make a potential firm a great fit for your lawn and garden business.
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Topics: lawn and garden public relations, hiring a public relations person, lawn & garden public relations, horticultural marketing communications, Garden Media Group, garden industry public relations
If you are looking to hire a PR firm, you should get proposals from a few contenders. But, how do you differentiate among public relations firms?
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Topics: lawn and garden public relations, lawn & garden public relations, horticultural marketing communications, garden industry public relations
I recently saw a post on the Facebook group for garden centers asking, "How do I write a mission statement?" WOW! This is a tough question and a hard task.
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Topics: lawn and garden public relations, horticultural marketing communications, Garden Media Group
| Every year the American Society of Landscape Architects surveys its members who specialize in residential design and asks them to “rate the expected popularity of a variety of residential outdoor design elements”. These popular trends are important to know for any garden marketing executive who wants to get ahead of the curve. Not surprisingly, the category of gardens and landscape spaces was at the top of the list with a 96.6% rating it somewhat or very popular. It was followed closely by kitchen and entertainment outdoor livings spaces at 91.5 percent. Surprisingly, across all categories grills rated higher – 97.4% than the demand for low maintenance landscapes which scored a close 96.6%, followed by fireplaces/fire pits - 95.8% and dining areas 95.7%. Which leads ASLA to conclude Americans want outdoor spaces for lots of entertaining that are not demanding on their time? This easy living at home in backyards for entertaining has been a trend since we first saw it emerging in 2001, and this love affair with the backyard shows no sign of slowing down. According to the 2012 Residential Landscape Architecture Trends survey, consumers still want kitchens and dining options, comfortable seating, and water features. Lighting remains popular with a score of 93.1% “as Americans plan to take more of their lives outside once the sun sets.” The good news for gardening companies is that Americans are being more practical and sustainable in their gardening practices. Some 86.3% say their customers want native plants -- yeah! -- 85.4% drought-tolerant plants and 81.2 % are planting food/vegetable gardens. And more than half of them prefer to be organic 61.2%. There is hope. Additional information on residential landscape architecture can be found at www.asla.org/residentialinfo.
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Topics: lawn and garden public relations, garden marketing, horticultural marketing communications, Garden Media Group, garden industry public relations, Garden Trends
The Garden Media Group has been spotting garden and outdoor living trends since 2001. How do we predict these trends?
We begin by looking at consumer home and fashion trends on a global level to see how these fit into the garden industry. Plus we follow what’s happening in American fashion, real estate and food industries.
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Topics: lawn & garden public relations, horticultural marketing communications, garden industry public relations, Garden Trends
