Whether your garden brand has received negative feedback online or not, it is important to be prepared and understand how to handle these situations before they happen. 

The reputation management agency, Igniyte, says that more than 52% of business owners thought their firm had suffered as a result of negative posts online.

Instead of letting negative feedback hurt your business and potentially turn customers away, learn how to handle the situation properly and build trust.

Continue reading to learn 3 tips on how your garden brand should handle negative online feedback.

With the advancement of social media and the growth of online conversations, there are now many ways for your garden brand to reach its customers and for customers to reach their favorite brands.

This unlimited two-way conversation can drastically help or hurt your brand. It all depends on how you manage it.

And how your customers share it. Your customer now have the power to alter the perception of your brand with the information they post online.

Read on to learn 3 important tips to managing your garden brands reputation.

Trends are always changing. New tools and outlets are constantly being created for the public to utilize.

While we here at Garden Media are always keeping you up to date on garden trends, staying on top of the social media marketing trends as well can really give you a leg up on the competition.

Keep an eye out for new trends, and make sure your garden brand stays up to speed.

Continue reading to learn about 3 social marketing trends for your garden business.

Your garden businesses website is looking good and on-brand, but is it not driving the traffic you had planned for?

Have you been posting relevant, dynamic content that fits your target audience on a regular basis?

If not, now's the time to start. Creating content and answering the questions your shoppers are asking is not only going to attract but is also going to hold your audience’s attention.

Converting the traffic that visits your site to customers and then converting them into brand advocates is how you keep your website working for you.

Read on to learn how to create the foundation to your garden brand’s content marketing strategy.

Knowing all you can about the journalists you are pitching is vital to your garden brand’s success.

It is also helpful when it comes to utilizing your time as efficiently as possible. 

Muck Rack surveyed their database of journalists to figure out what tactics are best to effectively communicate with them.

Responses from over 25,000 journalists are compiled below and detail exactly what they want to see from your garden brand, from what time to pitch to which social platforms they use most.  

Your garden brand is producing great content but for some reason it’s not catching your target audience's attention.

The messages you are sending out aren't hitting the goals you set, and now, you need to pinpoint the problem and solve it. 

Wouldn’t life be so much easier if interested prospective customers continually found you?

Continue reading to learn how to get your garden brand to capture attention and get clients to come to you.

The numbers are growing, more and more people are using Linkedin to find professionally relevant content.

And with a new study conducted by LinkedIn, your garden business can post content that's been proven to work. They've studied thousands of LinkedIn users to discover what length, time and topics perform best.

What are the easy tips and tricks you can do to make your content stand out and get noticed?

Read on to learn the 3 keys to publishing your garden brand’s content on LinkedIn. 

Looking to give your business a productivity boost as the dog days of summer roll in?

Well, it may only be a plant away. That's right! Add a houseplant to inspire productivity, create a calming work atmosphere and even reduce stress.

Luckily for your garden business, there are so many ways to use plants and the natural world at large to motivate and boost employee productivity.

Learn how your garden brand can become more successful by incorporating indoor plants and more greenery into the work day.

The heart of a successful garden brand lies simply in the story it tells.

Today, media is ever-changing. New forms of social media constantly pop-up, and 33% of adults under 30 get their news on social networks, according to Pew Research.

But it’s not the media determining the fate of your grand brand.

The significance and power of your story is what links people to their favorite brands, and keeps them coming back.

A powerful story will always resonate, no matter what platform it’s read on.

Learn three concepts to create powerful stories that will resonate with your target audience.

Digitally-driven Millennials may be more of a target audience for your garden business than you guessed - especially since they care about the environment. In fact, 29% want to make the world a better place. 

Millennials want to recycle, repurpose and up-cycle anything and everything. And let’s not forget, they are a huge up-and-coming demographic for retail; we're talking $200 billion in annual buying power.

Your garden brand needs to take advantage of this generation's interest in sustainability and show them how gardening can help them be better stewards of the earth.

Read on to find out what garden trends matter to Millennials in the garden and outdoor living world.