Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you.
Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas.
In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.
Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.
Read More
Topics:
Public relations,
Public Relations Trends,
gardening,
Garden Media Group,
Garden Trends
It’s that time of year again!
You have been working hard perfecting your garden product all year round. How cool would it be to end the year with your product listed in a Holiday Gift Guide?
It's possible, but the prep time is now! Do you have all the details?
Continue reading to find out all you need to know about pitching your garden brand’s product to Holiday Gift Guides!
Read More
Topics:
Public relations,
garden marketing,
garden business,
Garden Media Group,
key influencers
It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.
Gardening is no exception.
Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.
Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.
Read on to learn why garden brands must adopt a “portable gardening” attitude.
Read More
Topics:
PR Strategy,
Public Relations Trends,
gardening,
Garden Media Group,
Garden Trends
Ever wonder where the Millennial generation is heading for 2015?
This generation, the largest and most diverse generation in America, is sure to keep you on your toes!
From housing to religion, check out some of new trends that are unique to this generation. Learn where Millennials fall and how they feel about our ever-changing world.
Read on to learn what trends will be driving this powerful generation in 2015.
Read More
Topics:
Trending Thursday,
trends,
Marketing to Millennials,
Garden Media Group,
marketing
Ello is the new “simple, beautiful & ad-free social network” that has been a trending topic of discussion on Linkedin, business forums and blogs. But is it here to stay? And more importantly, is it right for your business?
Ello is another social platform that garnders a new audience and more potential exposure, for your garden brand. Why wouldn’t your brand have an Ello account?
Read on to see if your garden brand is right for Ello.
Read More
Topics:
audience,
PR Strategy,
Trending Thursday,
Garden Media Group,
social media
Today is the official release of our 2015 Garden Trends Report:“Unearthing the Best Life."
“Unearthing the Best Life” identifies nine consumer trends that will shape the garden and outdoor living industry and resonate in the coming year.
The highly anticipated trends report, published annually since 2001, finds that gardening goes hand-in-hand with a healthy lifestyle.
Read on to find out the components that are fueling this sustainable lifestyle and contributing to eco-friendly gardens and outdoor spaces.
Read More
Topics:
trends,
Marketing to Millennials,
Garden Media Group,
Garden Trends
It's no longer good enough to publish ordinary content on the online universe - that content needs to be compelling to your audience. Compelling enough that they want to share it.
A new study released by ShareThis explains how content is shared, what kind of content is shared and what platforms are being used to share it.
If you're not getting as many shares as you'd like on Facebook, maybe that content would be put to better use on Twitter or vice versa. Lets find out.
Read on to learn what your garden brand should be sharing and where.
Read More
Topics:
Twitter,
Trending Thursday,
trends,
Instagram,
Garden Media Group,
social media,
facebook
If you read this blog regularly you know that social media is vital to any business.
But how is participating, or not, in this type of conversational marketing impacting your garden brand?
Want a glimpse into the future of what’s hot in social media for 2015? Allow me to let you in on a little secret: the future is already here and your garden brand needs to get on board. The fundamentals of social media haven’t changed, but their execution must.
Learn about the 3 hottest social media trends that will drive customers to your garden brand.
Read More
Topics:
branding,
Trending Thursday,
trends,
garden business,
Garden Media Group,
social media
Garden industry jargon is sometimes as colorful as flowers themselves.
While insiders are familiar with terms like “annuals,” “nursery” and “landscape,” other words aren’t as common.
Recently, PR Daily released a list of made-up words useful for a variety of everyday situations.
In the spirit of sharing (and ‘making things up’), here is a list of terms Garden Media Group coined to describe what’s trending in our industry.
Keep an eye out for our 2015 trends report!
Keep reading to learn more about Garden Media Group’s trend jargon.
Read More
Topics:
Public relations,
lawn and garden public relations,
PR Strategy,
Public Relations Trends,
trends,
gardening,
Garden Media Group,
Garden Trends,
marketing
Who doesn’t want to increase their Pinterest followers and repins?
Pinterest has become the go-to search engine when looking for DIY crafts, activities and ideas.
Now that it's fall, seasonal keywords like autumn and Halloween are in the air!
Keep up with all of the latest trends, including seasons, to attract more attention to your garden brand's Pinterest site and gain more followers. Pinterest users are all over this seasonal change!
Continue reading to learn how to get your garden brand’s Pinterest site noticed this fall.
Read More
Topics:
Pinterest,
trends,
SEO,
Garden Media Group,
marketing