GROW! Marketing and Public Relations Tips

The Case for Content Marketing that Connects

Posted by Emma Fitzpatrick on Wed, Sep 4, 2013 @ 9:00 AM

content marketing, inbound marketing, marketing in 2013, the future of marketing, pr strategyContent marketing is the future of the industry.

Instead of telling you what to do and what to know, content marketing inspires you to listen by providing your target audience with information they're craving in an arary of formats.

Content marketing connects instead of isolating. Typical advertising and marketing can actually have an adverse effect on your target audience. By bombarding them with irrelevant information, you isolate them from your brand while content marketing connects by answering key questions on their own time.

Below discover why content marketing, also known as inbound marketing, is the future of the industry as we know it. 

Before going any further, here's my favorite definition of content marketing:

Content marketing is a powerful means of connecting with your audience in an informative, non-sales-y fashion. Content marketing is ongoing and open-ended.

Here's a video that describes content marketing in a visually-intriguing way while also delivering desirable content in a unique voice.

Need more proof that content marketing works? Content marketing even impacts ROI, BIG TIME.

Read the infographic below and discover oodles of golden facts about content marketing.

Content Marketing Infographic

Read our e-Book Below for Even More Tips on Growing your Garden Business!

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A special thanks to Womma for the infographic!

Topics: garden marketing, audience, marketing communications, advertising vs public relations, Public Relations Trends, horticultural marketing communications, garden industry public relations, content marketing

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