As new flowers are blooming, Facebook is attempting to stay fresh as well. The social media platform never stops evolving.

This time around the site is making a few BIG changes that will begin hitting the web in just a few weeks.

As Facebook continues to transform, how your brand utilizes the site will change as well.

To ensure your garden business keeps up with the changes, we're going to outline the upcoming Facebook changes while also looking at how they'll affect your brand's presence on the social media site. 

In order for your garden company to really be using digital communications to the fullest, you’ve simply got to have a garden industry blog. Your company blog is your chance to have your voice heard! Here, you have no character limit, no restrictions as to what you can talk about. Your company blog is totally in your control—and how sweet it is.

Blogging allows your garden company to establish itself as an expert in the field. At Garden Media Group, we have two areas of expertise: public relations/marketing and gardening. To have our voice heard in each niche industry, we have two blogs, which allows us to double our audience, SEO keywords, and content. Ah, the beauty of the internet.

But, what if your horticulture blog is stellar, but no one’s reading it? The whole purpose of a company blog is to reach your key audience, and if that’s not happening, your garden company has got to make a few changes.

One easy way to up your page views is using Twitter. Below are three, quick tips to tweet your way to more page views on your blog!

Branding is a big, big concept, but when it comes right down to it, branding your business is truly a compilation of small choices. 

Digital branding has become increasingly important, and one of my favorite (and least discussed) aspects of creating a digital, online presence is the font you use.

Recently, I just started watching American Horror Story-- a bit behind the times I know. But, their font encapsulates the essence of their product and brand perfectly. Check it out here. This font works so well because it reflects the three words that describe their culture and brand.

When creating a digital presence for your gardening business, avoid these blacklisted fonts! Plus, read up on how to pick the perfect font to make your horticulture businesses unique and memorable.