Lately, we’ve been identifying key ways for press releases on PRWeb to get more pick-up. The press releases we publish at Garden Media Group always get more coverage if they have a video.

As it turns out, that’s not uncommon! According to a survey by PRWeb, 94% of PR professionals see the value in including video in their press releases. But, a mere 12% of those same professionals actually follow through!

Online press release platforms, like PRWeb, allow you to be more interactive and creative! But, many PR professionals don’t know how to properly harness the power of the video.

We've compiled our favorite tips for creating and integrating videos into press releases.

It’s always the little things that matter the most, even in business! While a ray of sunlight can brighten your outlook any day of the week,  integrating these tips will brighten your garden business’s bottom line.

We often talk about how fantastic Twitter and Facebook are for connecting with customers, but LinkedIn is best for connecting with fellow professionals.

LinkedIn is the platform for expanding professional contacts; here, you and fellow members of your garden business can make meaningful connections with fellow garden innovators.

Below are 6 quick and easy steps to maximize your garden industry connections on LinkedIn.

Businesses and corporations used to be able to fudge the truth. Check out this Coca-Cola advertisement from the 1950’s! It never fails to make me laugh; their copy is just so silly and untrue.

We’ve come a long way since then! Now, businesses are held accountable for their actions—especially in the garden industry. Customers want businesses that act ethically in their business practices. But, lately, customers want even more: they want corporations to embrace their role in social reasonability.

85% of consumers have a more positive image of a product when the company supports a cause they care about. Plus, more than 278 million consumers across the US want to know what your garden business is doing to benefit a cause. Read more about how cause marketing affects the bottom line here.

Below are a few of Garden Media Group’s favorite green cause marketing campaigns.

When you hear or see a creative public relations campaign, it grabs hold of you immediately. Some can move you to laugh or tears or inspire action. Powerful campaigns can change the public’s perception seemingly overnight about a brand, product, or social movement.

Nobody understood this more than the father of public relations, Edward L Bernays. As blogged about previously, the father of spin understood that it was the combination of the news, not advertising, and the manipulation of people’s unconscious through endorseme nts by doctors, celebrities, and other experts that truly made the difference.

Writing press releases is a key part of any and all public relations plans. But, reporters and editors receive 1,000 pitches every single week. Your press release has to stand out!

Creating unforgettable press releases that get lots of coverage is a blend of art, science, and magic! Magic, really? Yes! Public relations experts have perfected the combination, producing thrillingly magical results. Check out our latest release here on garden trends here!

To continue to perfect press releases for your garden business, use these tips every single time you write a press release, and watch your impressions bloom.

Whew! After months and months of political ads and signage, America finally has a winner: Obama. Obama gained a second term in office last night and gave his victory speech while Mitt Romney delivered a gracious, humbling concession speech.

The battle between social media frontrunners, Twitter and Facebook, continues! While Facebook certainly has more sheer users than Twitter (over 1 billion vs. 140 million), both networks have advantages in the world of plant public relations. 

Enough is enough! Let’s end this battle once and for all! Once we deem a social media champion, your garden business can focus more time and energy there.

Well, it's official!  Garden Media finally has made our mark on Kennett Square, literally! What do you think of our new sign?  Visit our new website too and tell us what you think!

Podcasting is often forgotten when forming a public relations media plan for your garden business. Yet, more people each and every year listen to podcasts. Last year, 29% of Americans, or one in three, listen to podcasts.

With your garden industry blog or website, it isn’t about reaching more people, but targeting the right people. Those 29% of podcast listeners are affluent, active on social media, and are advertisement avoiders.

Integrating a podcast onto your garden industry blog or website allows you to reach a key demographic of listeners, who you may typically miss out on. 

Belo are a few reasons why you should be podcasting as well as a simple guide to create a podcast.