This week we've been discussing content marketing, how it works and ways to increase your brands reputation in the lawn and garden industry. 

But the one question we keep getting asked is, what kind of content works best?

There are dozens of forms of engaging content, but here are 12 types of content to focus on and how they can be used as part of any content marketing plan.

Being a PR firm for the lawn and garden industry allows us to see a lot of green during our day, aren't we lucky?! While, green isn’t usually the color that stands out, it’s far more common for the spectacular blooms to steal the show, Pantone has identified Emerald Green as the color for 2013.

Christmas is almost upon us and this year there is one thing that business in the lawn and garden industry should have at the top of their marketing wishlist: Content marketing.

What is content marketing you ask? It's valuable content that delivers high-quality, relevant information yielding measurable results without promotional push. It provides useful information to aid purchase decisions, improve product usage, and entertain consumers. And, it's more credible than advertising.

In today’s advertising rich environment, fresh, engaging content has never been as important for businesses as it is today. People use the internet to research, compare and review products, and this information impacts buying decisions both online and in stores. You need content marketing regardless of whether your organization is a B2B or B2C. The one big reason is trust!  Businesses must use content marketing because consumers don’t trust advertising.

Instagram is now a part of the personal realm, but it should also be in the professional world. 44% of American adults have a smart phone, which means they can easily snap a vintage-chic pictures on their Android or iPhone.

Instagram is free and has its own social network—while also easily hooking up to other social media platforms. 40% of Interbrand’s top 100 brands use Instagram, but does it make sense for your business?

Instagram has over 80 million users, and even if your garden business is focused on B2B or consumers, there’s a way to integrate Instagram into your media relations plan.

Below are 4 ways to use Instagram to spice up company announcements!

Finally, it’s that time of year! Christmas cookies baking, trips to the home-front to reunite with family and friends, a fragrant Christmas tree, and on a different note, advertising galore!

The Garden Media Team is always on the look-out for the newest and hottest trends, and recently, we’ve loved watching the holidays go green!

I am a huge fan of using infographics to convey a message.  Whether they are about gardening or technology, infographics always seem to make sense to me, be pretty to look at, and be just enough information to keep my attention. 

Our world is forever changing! Social media and digital communications completely transformed how many of us do business.

While social media may not change how we garden, it certainly changes how we talk about gardening. 

Journalism has changed immensely since the early 1900s. Now, PR professionals and those involved in garden marketing connect and engage with reporters, editors, and journalists on social media.

Wondering just how to best use social media to get your garden business in the media? Well, read on!