GROW! Marketing and Public Relations Tips

2014 Garden Trends Infographic Unveiled

Posted by Emma Fitzpatrick on Thu, Jan 23, 2014 @ 9:00 AM

Every year, we work hard to inform you of the upcoming trends for the year. Now it is your turn to spread the word!

To make the 2014 Garden Trends even easier to share and love, Garden Media is unveiling a beautiful infographic.

Let's work together to generate buzz with this infographic. Share it, tweet it, blast it on social media, and do your thing to get everyone excited about what 2014 holds.

Scroll down to unveil Garden Media's 2014 Garden Trends Infographic!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Get Free Press for your Garden Business: Enter Garden Media's Contest

Posted by Emma Fitzpatrick on Thu, Jan 16, 2014 @ 9:00 AM

 

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We know you love talking, reading, and writing about the hottest garden trends each year.

So, this year, we're handing the microphone to you! We want to hear directly from you how you're using the 2014 Garden Trends Report in your garden business.

We're hosting a contest to find a featured guest for our Talking Trends Google+ Hangout on February 20, 2014. If you're featured, you'll get the Garden Media red carpet treatment to get free press for your garden business!

Read on to learn how to enter Garden Media's contest and get press for your garden business!

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Topics: garden marketing, lawn & garden public relations, Garden Media Group, garden industry public relations, Garden Trends

Gardening Public Relations vs. Advertising: Which Is Better?

Posted by Emma Fitzpatrick on Mon, Jan 13, 2014 @ 10:00 AM

If your gardening business wants to get more customers and build your brand, should you invest in public relations or advertising?

We get asked this question a lot at Garden Media Group since our clients come to us when they want to get people talking and asking for their product or service by name.

Read on to discover which will win in the battle of public relations vs. advertising for garden industry businesses.

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Topics: lawn and garden public relations, advertising vs public relations, Garden Media Group, garden industry public relations

Trending Thursday: Garden Trends 2014 Whitepaper Revealed

Posted by Emma Fitzpatrick on Thu, Jan 9, 2014 @ 9:00 AM

January is the month to align your garden business's strategy with the major home, garden, and lifestyle trends of 2014.

Taking hold of 2014's garden trends gives your business a boost. Your customers are always on the lookout for the newest, hottest trend.

With Garden Media's 2014 just released Whitepaper, you can learn all about the 2014 garden trends in a short, comprehensive report packed full on numbers and research supporting the trends.

Using this whitepaper, your garden business can take the 2014 garden trends and implement these trends into your business.

To break it down further, below are Garden Media's 2014 Garden Trends in a nutshell.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Top 5 Twitter Mistakes to Avoid in 2014

Posted by Meg McGrory on Wed, Jan 8, 2014 @ 9:00 AM

With each passing day, more and more businesses are jumping onto Twitter.  As more businesses begin using this social media platform, more of the same mistakes are being made.

Twitter is a great place to connect with your consumers and further your garden company's brand.  But, be wary, if you fall into these traps Twitter can harm more than help.

Keep reading to find out if you’re making one of the top 5 Twitter mistakes of 2014; then, we'll help you fix it too.

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Topics: garden marketing, Twitter, marketing communications, lawn & garden public relations, Digital Branding, garden industry public relations, social media

The Mindfulness Movement of 2014 and The Gardening Industry

Posted by Emma Fitzpatrick on Mon, Jan 6, 2014 @ 9:00 AM

The gardening industry is starting out 2014 on a strong note; this year has been dubbed the year of mindfulness. In fact, mindfulness is named one of the top ten trends that will shape the world this year.

People are growing weary of being constantly connected to their digital screens.

They want a way to detox, to unwind and rediscover peace, and this movement is spreading quickly.

Happiness is being redefined, and gardening fits into the mindfulness movement perfectly.

Read on to learn why and how mindfulness is shaping 2014, and how your garden business can take hold of this movement.

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Topics: lawn and garden public relations, PR Strategy, horticultural marketing communications, Garden Media Group, Garden Trends

Trending Thursday: Garden Media Garden Trends for 2014

Posted by Emma Fitzpatrick on Thu, Jan 2, 2014 @ 9:00 AM

Welcome back y'all! Just like that the holiday season has come and gone, another year has passed and best of all, we're back in business.  

Is this the year you're going to make a marketing splash?  We have a lot to offer you and your garden business in 2014.

First off, Trending Thursday will be sticking around. Throughout November and December, the global consumer trends and lawn and garden industry trends were covered in a post each Thursday.

Starting next Thursday, a specific garden and home trend outlined in the 2014 Garden Trends Report will be delved deeper into each Trending Thursday.

Before we march forward, however, we wanted to take a second to recap the biggest garden consumer and industry trends.

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Topics: garden marketing, Trending Thursday, horticultural marketing communications, Garden Media Group, Garden Trends

Happy Holidays from the Garden Media Group!

Posted by Emma Fitzpatrick on Tue, Dec 24, 2013 @ 9:00 AM

We are officially signing off until the New Year! The Garden Media Team is SO incredibly grateful for your support all year-round.

We genuinely wish you, your family, and dearest friends the happiest holidays to date!

Drink lots of eggnog, laugh, and of course, enjoy and exude the generosity and kindness of the holiday season.

Until the New Year, happy holidays to all! And to all, a good garden!

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Topics: Garden Media Group, garden industry public relations

Is Your Garden Business Ready for the Shark Tank?

Posted by Meg McGrory on Mon, Dec 23, 2013 @ 9:00 AM

Getting your garden product on the hit show “Shark Tank” would be a great achievement and undoubtedly bring LOTS of publicity to you and your business. 

While not everyone can get on the show themselves, a few takeaways about pitching an investor can be learned.

Even if you know your business inside and out it’s easy to get flustered and thrown off by a tough question or one you weren’t expecting.  Investors ask those kinds of questions to get the information that they need. 

Make sure your garden business doesn't lose a potential deal by not having the right answers to investor's questions. 

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Topics: audience, branding, image building, garden business, case study

Trending Thursday: Does Your Garden Business Cater to the Masses?

Posted by Meg McGrory on Thu, Dec 19, 2013 @ 9:00 AM

As our economy evolves, cheaper prices and convenience are dominating the market.  Fewer mom and pop stores are able to survive, leaving room for the big-box stores and home improvement centers to move in. 

Just about everything we need in our daily lives is available for purchase at the local big-box chain--or on their online counterpart.  The convenience of getting everything at one destination rather than a few specialty shops mixed with the promise of low prices has customers drooling.

The gardening world isn’t exempt from this shift.  More and more people are turning to mass retailers for their gardening needs, according to the 2014 Garden Trends Report.

Continue reading to learn where gardeners are getting their supplies and how your garden business can join the trend in 2014.

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends

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