With each passing day, more and more businesses are jumping onto Twitter.  As more businesses begin using this social media platform, more of the same mistakes are being made.

Twitter is a great place to connect with your consumers and further your garden company's brand.  But, be wary, if you fall into these traps Twitter can harm more than help.

Keep reading to find out if you’re making one of the top 5 Twitter mistakes of 2014; then, we'll help you fix it too.

The gardening industry is starting out 2014 on a strong note; this year has been dubbed the year of mindfulness. In fact, mindfulness is named one of the top ten trends that will shape the world this year.

People are growing weary of being constantly connected to their digital screens.

They want a way to detox, to unwind and rediscover peace, and this movement is spreading quickly.

Happiness is being redefined, and gardening fits into the mindfulness movement perfectly.

Read on to learn why and how mindfulness is shaping 2014, and how your garden business can take hold of this movement.

Welcome back y'all! Just like that the holiday season has come and gone, another year has passed and best of all, we're back in business.  

Is this the year you're going to make a marketing splash?  We have a lot to offer you and your garden business in 2014.

First off, Trending Thursday will be sticking around. Throughout November and December, the global consumer trends and lawn and garden industry trends were covered in a post each Thursday.

Starting next Thursday, a specific garden and home trend outlined in the 2014 Garden Trends Report will be delved deeper into each Trending Thursday.

Before we march forward, however, we wanted to take a second to recap the biggest garden consumer and industry trends.

We are officially signing off until the New Year! The Garden Media Team is SO incredibly grateful for your support all year-round.

We genuinely wish you, your family, and dearest friends the happiest holidays to date!

Drink lots of eggnog, laugh, and of course, enjoy and exude the generosity and kindness of the holiday season.

Until the New Year, happy holidays to all! And to all, a good garden!

Getting your garden product on the hit show “Shark Tank” would be a great achievement and undoubtedly bring LOTS of publicity to you and your business. 

While not everyone can get on the show themselves, a few takeaways about pitching an investor can be learned.

Even if you know your business inside and out it’s easy to get flustered and thrown off by a tough question or one you weren’t expecting.  Investors ask those kinds of questions to get the information that they need. 

Make sure your garden business doesn't lose a potential deal by not having the right answers to investor's questions. 

As our economy evolves, cheaper prices and convenience are dominating the market.  Fewer mom and pop stores are able to survive, leaving room for the big-box stores and home improvement centers to move in. 

Just about everything we need in our daily lives is available for purchase at the local big-box chain--or on their online counterpart.  The convenience of getting everything at one destination rather than a few specialty shops mixed with the promise of low prices has customers drooling.

The gardening world isn’t exempt from this shift.  More and more people are turning to mass retailers for their gardening needs, according to the 2014 Garden Trends Report.

Continue reading to learn where gardeners are getting their supplies and how your garden business can join the trend in 2014.

“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”

― Mark Twain

Have you heard that expression? (Actually coined by Nicolas Chamfort, it became attributed to Twain after his death.)

Origin aside, the quote refers to the act of ridding oneself of the most ghastly obstacle that is required first. By eating a ‘frog’ in the morning (i.e. doing the worst or hardest task first), you know that the rest of the day will be far better in comparison. 

By now, your garden business knows social media matters.

Though startling new social media research shows that how you think about social media may need to be updated.

You know who you are targeting on social media, what types of content to post, and when to update your page.

But do you know where social media ranks in terms of activity on the web?  Or how often LinkedIn gets a new member?

The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.

As we all know, the way we get our information has changed drastically over the last decade.

The world of print newspapers and magazines has struggled while the ever-changing digital world has dominated.

In short, the newspaper is out, and the Twitter feed is in. According to Garden Media's 2014 Trends Report, the internet is becoming our new friend and trusted neighbor for gardening advice.

Read on to discover more about how and where gardeners are getting their gardening advice in 2014-- and how your garden business can take hold of this trend.

This year-end checklist offers several suggestions to enable you to take control of your garden marketing and PR before 2014. 

Here are 6 actions to consider to jump-start your marketing in 2014.