The beauty of content marketing is that the journey does not end when the content has been created; in fact, it's only beginning.
Now that you are creating content and attracting readers to your garden business's blog and website, it's time to begin connecting with them.
During this stage of content marketing, you want to begin to really understand your leads by learning what they're interested in and how you can help them.
Below, we'll provide a step by step list of how to use content marketing to engage with your readers and leaders - and eventually turn them into customers.