GROW! Marketing and Public Relations Tips

4 Data-Proven Tricks to Get Facebook Likes on Garden Business Posts

Posted by Emma Fitzpatrick on Wed, Mar 5, 2014 @ 9:00 AM

Getting likes on your garden business's Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well while others just flop. As far as the why, it's a mystery.

Thanks to a new study compiled by researchers at the Graduate School of Stanford University and The Wharton School of the University of Pennsylvania, part of the mystery has been cracked.

Trust us, using these scientifically supported tips and tricks will help you get more bang for the same amount of time spent.

Learn the top 4 data-proven tricks to help your posts on your garden business's Facebook page get more likes, comments, and impressions below.

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Topics: lawn and garden public relations, garden marketing, Digital Branding, social media, facebook

Trending Thursday: How to Use Trends to Grow Your Garden Business

Posted by Megan Psenicska on Thu, Feb 27, 2014 @ 9:00 AM

Trends spotters have spoken!

Suzi McCoy sat down with garden industry leaders, Shawna Coronado of Shawnacoronado.com, Robin Horton of Urban Gardens, and the two winners of Garden Media’s contest, Christy Wilhelmi of Gardenerd and Carl Alguire of Smart Gardener to discuss how to use trends to drive sales.

These garden industry leaders and garden businesses shared their tips and insights on how to use the 2014 Garden Trends report to boost sales in your garden business.

We've broken their insights into short, sweet videos, so you can share these informative tidbits! 

Read on to learn quick and easy tips on how you can use the trends in your garden business.  

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Topics: Trending Thursday, garden industry public relations, Garden Trends

Convert More Leads to Customers with these Content Marketing Tips

Posted by Emma Fitzpatrick on Wed, Feb 26, 2014 @ 9:00 AM

If you want to convert more of your garden business's leads into customers (which who doesn't!?), you're going to learn Garden Media's secrets of the trade below.

Yes, converting more leads into customers isn't luck; it's about providing content in context using the information you have at your fingertips through your content marketing plan.

You've already hooked your reader by attracting them to your site, engaged with them, and now it's time to seal the deal.

Read on to discover Garden Media's secrets on converting your blog readers into new, soon to be loyal, customers with these content marketing tips.

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Topics: garden marketing, case study, Garden Media Group, garden industry public relations, content marketing

Learn How to Use Garden Trends to Boost Business and Drive Sales

Posted by Emma Fitzpatrick on Thu, Feb 20, 2014 @ 9:00 AM

Want to drive sales, attract new customers, and grow your garden business?

Then, join us at 2 p.m. today EST for our "Talking Trends" Google+ Hangout. You'll learn secret tips, tricks, and tactics from industry leaders and garden businesses, who have done it themselves. That's right! Our winners from our contest will be a few of our featured guests!

Click here to watch the Google+ Hangout here.

Get the skinny on what exactly you'll learn about using garden trends to boost sales and who will be joining Garden Media's Suzi McCoy below.

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, garden industry public relations, Garden Trends

Use Content Marketing to Engage Customers in your Garden Business

Posted by Emma Fitzpatrick on Wed, Feb 19, 2014 @ 9:00 AM

The beauty of content marketing is that the journey does not end when the content has been created; in fact, it's only beginning.

Now that you are creating content and attracting readers to your garden business's blog and website, it's time to begin connecting with them.

During this stage of content marketing, you want to begin to really understand your leads by learning what they're interested in and how you can help them.

Below, we'll provide a step by step list of how to use content marketing to engage with your readers and leaders - and eventually turn them into customers.

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Topics: creating content, PR Strategy, garden trade show marketing, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: Live Plants are a Garden Trend for Valentine's Day

Posted by Emma Fitzpatrick on Thu, Feb 13, 2014 @ 9:00 AM

This year, Valentine's Day is getting trendy--garden trendy that is.

People are looking for a unique gift that goes beyond the typical box of chocolates and bouquet of red roses--and gardeners everywhere are sure to be pleased!

Live plants are red hot this Valentine's Day! Why?

Living plants are a way to show that your sweetheart that your love will keep blooming long after the holiday is over.

Plus with the wide array of beautiful, live plants and garden accessories, you can find a unique gift that's just right for your sweetie.

Read on to discover Garden Media's top 4 trendy Valentine's Day gifts that grow this year.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Attract New Customers to your Garden Business with Content Marketing

Posted by Emma Fitzpatrick on Wed, Feb 12, 2014 @ 9:00 AM

Content marketing is a new ballpark for advertisers and marketers in the garden industry.

With content marketing, your garden business will be attracting, engaging, listening, and converting consumers who are already interested in what you have to offer.

The days of blind sending direct mailers are out since all those messages get lost in the noise anyway.

With content marketing, your garden business, blog, and website will be found by potential customers via a Google search. They'll ask a question or search a term related to your business, and voila, your page will pop up.

Let's jump into how your garden business can begin attracting new customers by setting goals for your content marketing plan--then making them a reality.

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Topics: audience, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: Suzi McCoy Talks Trends with Ron Wilson

Posted by Emma Fitzpatrick on Thu, Feb 6, 2014 @ 10:00 AM

2014 Garden Trends are the talk of the town this time of year.

Get the inside scoop on what home and garden trends are going to be hot in 2014 from Garden Media's resident trend spotter and CEO, Suzi McCoy.

McCoy talks with Ron Wilson of "In the Garden with Ron Wilson" and dishes on what she sees as the upcoming garden trends for the year.

Read on to listen to the full interview with Suzi McCoy yourself!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Garden Media's Guide to Content Marketing in the Garden Industry

Posted by Emma Fitzpatrick on Wed, Feb 5, 2014 @ 9:00 AM

 

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Whether you're a brick and mortar store or exclusively online, content marketing matters to your business.

When used to its fullest potential, content marketing is how you get more new customers for your garden business.

Every Wednesday in the month of February, Garden Media will be dishing on how to navigate the world of content marketing while increasing your bottom line, too.

Whether you're familiar with content marketing or you've never heard the term before, read on to learn all about Garden Media's insider secrets to master the art of content marketing.

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Topics: lawn and garden public relations, horticultural marketing communications, garden business, content marketing, ebook club

Trending Thursday: Use Composting Garden Trend in Garden Business

Posted by Emma Fitzpatrick on Thu, Jan 30, 2014 @ 9:00 AM

One of the 2014 Garden Trends is "Ground Up."

We predict composting will continue to grow in 2014 with more and more municipalities around the country mandating residential composting.

Presently, 25% of US households compost, which means 1.2 million tons of food goes into a landfill each year. A whopping 97% of food scraps are tossed each year.

As gardeners, you know that food scraps can be turned into black gold for your garden since compost is packed with nutrients for your garden. Plus, a healthy garden starts from the ground up.

Throughout 2014, composting will continue to grow as a major garden trend. Take hold of this trend to increase sales for your garden business by implementing the following marketing tips below.

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Topics: Trending Thursday, garden business, garden industry public relations, Garden Trends

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