Garden industry jargon is sometimes as colorful as flowers themselves.

While insiders are familiar with terms like “annuals,” “nursery” and “landscape,” other words aren’t as common.

Recently, PR Daily released a list of made-up words useful for a variety of everyday situations.

In the spirit of sharing (and ‘making things up’), here is a list of terms Garden Media Group coined to describe what’s trending in our industry.

Keep an eye out for our 2015 trends report!

Keep reading to learn more about Garden Media Group’s trend jargon.

Who doesn’t want to increase their Pinterest followers and repins?

Pinterest has become the go-to search engine when looking for DIY crafts, activities and ideas.

Now that it's fall, seasonal keywords like autumn and Halloween are in the air!

Keep up with all of the latest trends, including seasons, to attract more attention to your garden brand's Pinterest site and gain more followers. Pinterest users are all over this seasonal change!

Continue reading to learn how to get your garden brand’s Pinterest site noticed this fall.

Coca-Cola just got personal – and it’s working.

The company has seen a boost in sales in the United States since June. This recent increase isn’t attributed to a new formula or logo design, but to the Share a Coke program, a marketing campaign that labeled bottles with popular millennial names and phrases.

If anything, the Share a Coke Campaign outlines a major PR industry theme - personalization is important.

This personalization and attention to detail is the key to developing better business relationships in the garden industry. The company who takes the time to get to know and interact with their clients, customers or fans will be more successful in the long run.

It’s easy to tell when a company is insincere; impersonalized pitches fall flat, poorly managed social media accounts have a profound negative impact on any brand and ignored complaints online lead to terrible reviews.  

Read on to learn how to take the time to connect with and really understand target audiences.

Whether your garden brand has received negative feedback online or not, it is important to be prepared and understand how to handle these situations before they happen. 

The reputation management agency, Igniyte, says that more than 52% of business owners thought their firm had suffered as a result of negative posts online.

Instead of letting negative feedback hurt your business and potentially turn customers away, learn how to handle the situation properly and build trust.

Continue reading to learn 3 tips on how your garden brand should handle negative online feedback.

With the advancement of social media and the growth of online conversations, there are now many ways for your garden brand to reach its customers and for customers to reach their favorite brands.

This unlimited two-way conversation can drastically help or hurt your brand. It all depends on how you manage it.

And how your customers share it. Your customer now have the power to alter the perception of your brand with the information they post online.

Read on to learn 3 important tips to managing your garden brands reputation.

Trends are always changing. New tools and outlets are constantly being created for the public to utilize.

While we here at Garden Media are always keeping you up to date on garden trends, staying on top of the social media marketing trends as well can really give you a leg up on the competition.

Keep an eye out for new trends, and make sure your garden brand stays up to speed.

Continue reading to learn about 3 social marketing trends for your garden business.

Your garden businesses website is looking good and on-brand, but is it not driving the traffic you had planned for?

Have you been posting relevant, dynamic content that fits your target audience on a regular basis?

If not, now's the time to start. Creating content and answering the questions your shoppers are asking is not only going to attract but is also going to hold your audience’s attention.

Converting the traffic that visits your site to customers and then converting them into brand advocates is how you keep your website working for you.

Read on to learn how to create the foundation to your garden brand’s content marketing strategy.

With autumn starting in just about a week, now is a great time to finish this quarter out strong and prepare your garden brand for the new season, too.

Play it cool - learn how to make the transition between seasons as smooth as possible.

First, analyze how your garden business did in the past few seasons in order to make fall 2014 even better.

Read on to learn 3 tips to keep your garden brand flourishing this fall.

Knowing all you can about the journalists you are pitching is vital to your garden brand’s success.

It is also helpful when it comes to utilizing your time as efficiently as possible. 

Muck Rack surveyed their database of journalists to figure out what tactics are best to effectively communicate with them.

Responses from over 25,000 journalists are compiled below and detail exactly what they want to see from your garden brand, from what time to pitch to which social platforms they use most.  

It's back to school time, which provides the perfect time for you to evaluate your gardening business blog and look for areas to improve as well.

From generating leads to increasing your SEO ranking, running a blog benefits your business in many ways. Every blog post is a new indexed page for your website, which is a new opportunity for your business to be found by search engines. All of this content helps brand your garden company as experts in your field.  

For the full scoop, read below for a back-to-basics lessons on content marketing in the garden industry.