GROW! Marketing and Public Relations Tips

Emma Fitzpatrick

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Laughter and Business Mingle on April Fool's Day!

Posted by Emma Fitzpatrick on Mon, Apr 1, 2013 @ 9:00 AM

Yahoo! April Fool's day is a day we can all celebrate! Best of all, the day of humor, pranks, and non-stop jokes lands on a Monday. A great way to spice up our week!

April's Fool's day is fantastic for laughs around the office and the house. Office supplies in Jello anyone?

Get the laughter outside of the office! April Fool's Day is such an awesome way to flaunt your humor with the world. Below, we're outlining a handful of our favorite brand pranks... plus, tips on integrating humor into your garden business today, and every day!

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Topics: Public relations, creating content, branding, PR Strategy, Digital Branding, social media

Discover 2013 Public Relations Trends

Posted by Emma Fitzpatrick on Thu, Mar 28, 2013 @ 9:00 AM

Garden Media Group is the premier green gardening PR firm, and it's our job to spot the hottest upcoming trends while keeping our eye on this year's trends - both in PR and gardening.

Recently, I stumbled across a stellar infographic from Monaghan and InkHouse, which details the trends of the public relations world in 2013.

You know the drill: I'll layout the 2013 public relations trends in depth, and then, you can peruse the infographic yourself!

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Topics: Public relations, PR Strategy, Garden Media Group, Garden Trends

Perfecting the Social Media Balancing Act

Posted by Emma Fitzpatrick on Wed, Mar 27, 2013 @ 9:00 AM

Social media has been a big play for over five years. Whether you’re a public relations professional or a member of the garden industry, you know you have to be on social media.

It’s the absolute perfect blend of advertising and public relations. Plus, it’s FREE. Social media outlets of all kinds let you connect with your key demographic on a daily basis. Here, you get to interact with your clientele in a cool, friendly, funny manner.

Managing social media is without a doubt one of my favorite aspects of the job. But, realistically, it’s also one of the hardest. It seems like there’s always another social media site popping up, and to stay trendy, you and your garden business have just got to be on it.

How in the world can one business, especially a new, small, blooming business, manage all of these sites?

First, load up on social media tools. Next, take the advice of the pros at Garden Media Group to make sure the social media element in your public relations media plan is realistic and effective.

Balancing social media is an act you’ve got to learn to master quickly—before you burn out.

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Topics: advertising vs public relations, lawn & garden public relations, Digital Branding, internet media, public relations media plan, social media

Innovate Your Next Pitch with Vine

Posted by Emma Fitzpatrick on Thu, Mar 21, 2013 @ 9:00 AM

Vine is a beautiful, beautiful app. Video creation is finally as easy as it gets. Now, if they could just make it for Android...

Nonetheless, Vine has amazing implications for the world of public relations--and for small businesses. 

Vine was launched by Twitter in late January; since Vine was made by Twitter, the videos are embedded directly into the social media site. 

Vine has the potentional for an unforgettable pitch; below, we'll detail how to use Vine to create an easy, visually-driven public relations pitch.

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Topics: Twitter, PR Strategy, press releases, public relations media plan, Vine

Rebounding After a Public Relations Disaster

Posted by Emma Fitzpatrick on Mon, Mar 18, 2013 @ 9:00 AM

I love this cartoon! Recovering from a public relations disaster is really such a mix of emotions. But, of course, we know that nothing is going to blow over—and your business’s Facebook page will never be left out of it! Keep dreaming, bud!

I’ve been waiting to write this blog for quite some time… In February, we saw an overload of public relations disasters: Anne Hathaway after the Oscars, Burger King’s Twitter getting hacked, or Senator Marco Rubio incredibly awkward water break during a speech.   

Disasters are no longer just broadcast on the front page of newspapers around the country; instead, instantly people flock to social media to share their opinions.

Rebounding from a public relations catastrophe looks a bit different than it used to. Make sure your company is ready to react if you end up being the target of an infamous misfortune with these smart public relations strategy tips.

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Topics: Public relations, branding, PR Strategy, social media

Wait! Before You Publish Your Press Release…

Posted by Emma Fitzpatrick on Thu, Mar 14, 2013 @ 9:00 AM

FINALLY! It’s March. As soon as the sun peeks out and the temperature rises above freezing, my spring fever hits in full force.

Already I’m thinking about my fresh veggie seeds, which are currently sprouting, but before long, they'll be delivering crisp, colorful, intoxicating flavors! 

Before I can enjoy spring, I’ve got to do a spring cleaning on my winterized apartment. Then, I had an epiphany.

My apartment isn’t the only aspect of my life that needs to be refreshed and fluffed. Writing can get stale too.

Go into the spring season with confidence, and spring clean your newest press release. You’ll feel better about your work, and your readers will love the fresh, new twists.

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Topics: PR Strategy, press releases, image building

How to Use Memes in Your Garden Business

Posted by Emma Fitzpatrick on Wed, Mar 13, 2013 @ 9:00 AM

We live in a 24/7 world, where there is always a conversation going on Facebook, Twitter, Vine, Youtube.. People are going to be talking about the latest ending of a Phillies game or posting reviews about the newest Modern Family episode.

Memes give the people yet another avenue to express their thoughts; memes are a cultural sensation that have been growing exponentially. If you don’t know exactly what a meme is, don’t fret! We’ll cover that in just a second.

Memes and social media unite us as a nation and as a global community. Here, we’re able to connect, converse, and laugh about the same cultural icons.

Yet, memes can be an extremely valuable tool in your small business. Learn just how easy it is to become the next viral share on social media with a laughable, sharable meme!

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Topics: garden marketing, creating content, audience, branding, Digital Branding, public relations media plan, Garden Media Group, Garden Trends, social media

How Facebook's New Changes May Affect Your Garden Business

Posted by Emma Fitzpatrick on Mon, Mar 11, 2013 @ 9:00 AM

As new flowers are blooming, Facebook is attempting to stay fresh as well. The social media platform never stops evolving.

This time around the site is making a few BIG changes that will begin hitting the web in just a few weeks.

As Facebook continues to transform, how your brand utilizes the site will change as well.

To ensure your garden business keeps up with the changes, we're going to outline the upcoming Facebook changes while also looking at how they'll affect your brand's presence on the social media site. 

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Topics: audience, PR Strategy, Digital Branding, garden business, public relations media plan, garden industry public relations, social media, facebook

Tweeting Your Way to a Successful Garden Industry Blog

Posted by Emma Fitzpatrick on Thu, Mar 7, 2013 @ 9:00 AM

In order for your garden company to really be using digital communications to the fullest, you’ve simply got to have a garden industry blog. Your company blog is your chance to have your voice heard! Here, you have no character limit, no restrictions as to what you can talk about. Your company blog is totally in your control—and how sweet it is.

Blogging allows your garden company to establish itself as an expert in the field. At Garden Media Group, we have two areas of expertise: public relations/marketing and gardening. To have our voice heard in each niche industry, we have two blogs, which allows us to double our audience, SEO keywords, and content. Ah, the beauty of the internet.

But, what if your horticulture blog is stellar, but no one’s reading it? The whole purpose of a company blog is to reach your key audience, and if that’s not happening, your garden company has got to make a few changes.

One easy way to up your page views is using Twitter. Below are three, quick tips to tweet your way to more page views on your blog!

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Topics: Public relations, Twitter, PR Strategy, Digital Branding, SEO, social media, blogging, inbound marketing

Green PR: Masterfully Recycle & Repurpose Content

Posted by Emma Fitzpatrick on Wed, Mar 6, 2013 @ 9:00 AM

I recycle everything. Why should an item be used only once? One of my favorite necklaces was made with old soda tabs. Recycling is only one aspect of sustainable living, but it is certainly the aspect that translates to public relations best.

We work hard to create thoughtful copy that will be of interest to multiple audiences, so why would we only use it as a press release? Exactly, we wouldn’t; it's just as wasteful as trashing a plastic bottle.

As an innovative company, we’ve got to keep moving forward.

One way to do this is by repurposing content. With oodles of outlets, recycling content looks just as chic as ever.

All your garden business has to do is implement these tips to ensure your content doesn’t look stale.

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Topics: creating content, garden PR consultant, lawn & garden public relations, Garden Media Group, content marketing

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