Social media has been a big play for over five years. Whether you’re a public relations professional or a member of the garden industry, you know you have to be on social media.
It’s the absolute perfect blend of advertising and public relations. Plus, it’s FREE. Social media outlets of all kinds let you connect with your key demographic on a daily basis. Here, you get to interact with your clientele in a cool, friendly, funny manner.
Managing social media is without a doubt one of my favorite aspects of the job. But, realistically, it’s also one of the hardest. It seems like there’s always another social media site popping up, and to stay trendy, you and your garden business have just got to be on it.
How in the world can one business, especially a new, small, blooming business, manage all of these sites?
First, load up on social media tools. Next, take the advice of the pros at Garden Media Group to make sure the social media element in your public relations media plan is realistic and effective.
Balancing social media is an act you’ve got to learn to master quickly—before you burn out.