GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends: Blended Gardens

Posted by Samantha Arcieri on Thu, Feb 16, 2017 @ 3:56 PM

For Today’s Trending Thursday post, we’re taking a look back at 2009 when we started to break down barriers in the garden and move towards a blended ascetic. 

Instead of mowing the lawn, gardeners wanted to eat it. This need culminated in a rise of “productive spaces” that were used for more than just their beauty.

Blended gardening was the next big industry craze.

Continue reading to learn more about blended gardening.

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Topics: Trending Thursday, garden business, Garden Media Group, Garden Trends

Trending Thursday:  GWA Atlanta 2016

Posted by Samantha Arcieri on Thu, Sep 22, 2016 @ 9:29 AM

Garden Media had a blast at the Garden Writer’s Annual Conference & Expo in Atlanta this week. In addition to mingling with old friends, touring beautiful gardens and hosting an unforgettable party for our clients, the GMG team got to honor Katie Dubow as Emergent Communicator of the Year.

Continue reading for highlights from #GWA2016

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Topics: garden marketing, Public Relations Trends, garden trade show marketing, garden business, Garden Media Group

Trending Thursday: Layered Landscapes Get Back to the Roots

Posted by Samantha Arcieri on Thu, Jun 2, 2016 @ 2:00 PM

For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.  

Plants that are beautiful and serve a purpose are the essence of any layered landscape.

People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.

Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.

Living landscapes rich with wildlife are at the forefront of this trend.  

Learn more about Layered Landscapes from our latest YouTube video. 

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends, Youtube

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

Trending Thursday: Welltality Field Trip

Posted by Samantha Arcieri on Thu, Mar 31, 2016 @ 10:11 AM

Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.  

A few of us from Garden Media visited three garden centers to examine how each store showcased welltality. 

Continue reading to learn more about Garden Media’s welltality field trip.  

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, Garden Trends

Trending Thursday: Connected Greenery is the New Normal

Posted by Samantha Arcieri on Thu, Feb 4, 2016 @ 8:22 AM

We walk, talk and sleep with our phones. We can even use them to help out in the garden. Now, people are getting plugged-in outside and using technology to help grow plants year-round.

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New tools and all-in-one apps make gardening easy and approachable for younger generations while boomers are using technology as a way to get something done or stay in touch with gardening peers.

Learn more about the connected greenery trend in our latest YouTube video.

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Topics: branding, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Trending Thursday: Syncing with Nature Deep Dive

Posted by Samantha Arcieri on Thu, Jan 21, 2016 @ 8:05 AM

Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016

The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Here’s this month’s trend deep dive.  

Continue reading for more information about Syncing with Nature.

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Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media

Garden Media YouTube Series Grows in 2016

Posted by Samantha Arcieri on Thu, Jan 14, 2016 @ 2:05 PM

Garden Media Group continues to shine on camera in 2016. The 2016 Garden Trends Report, “Synching with Nature,” identifies eight new trends that help consumers – and their smart phones – get outside.

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This year is all about connecting, and the gardening industry is no exception. This year, consumers merge technology with nature and use it to learn about the outdoors, explore and entertain. 

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Topics: Public relations, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Work hard, play hard: fun in the office increases productivity

Posted by Courtney Kates on Wed, Dec 2, 2015 @ 11:56 AM

Now that we know divergent thinking leads to innovative ideas, it’s time to discuss another important factor in creativity:having FUN!

 

While work and play may seem like conflicting ideas, an article in Entreprenuer Magazine suggests having fun in the office can increase employee motivation and productivity, which leads to increased ROI.

Google may be one of the most well known companies famous for having fun. The company is well known for its innovative office designs and creativity-based culture.

While we might not have tube slides and food trucks at Garden Media Group, we still know how to have fun while getting the job done.

Read more to learn about ways you can integrate fun in the office.

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Topics: garden business, Garden Media Group, garden industry public relations, Garden Media, leading

Garden Media Gives Thanks to YOU... and Infographics

Posted by Katie Dubow on Wed, Nov 25, 2015 @ 8:00 AM

For today's Thanksgiving post, we want to take the time to express our gratitude. At Garden Media, our greatest strength is our hardworking, creative team. I am thankful for them. This year, we celebrated our 27th Thanksgiving as a company. And that makes me thankful for Suzi, her dedication to this company, our clients and the industry amazes me everyday. And finally, we’re thankful for you, our readers and friends, who find our content valuable, interesting and newsworthy. We couldn’t have done it without you.

In addition to homoring our team and YOU... we're combining two of the best things on the internet: food and infographics.

Remember, when crafting content for your blog, you have to think about topics that will not only educate and inspire your audience, but also encourage social sharing - all while maintaining your own, unique voice.

So while yes, Thanksgiving is about giving thanks, spending time with family and remembering our roots, it's also about food. So, let's pay homage to what we're all truly excited for... 

The New York Times published 'The United States of Thanksgiving,' a list of recipes that represent the 50 states, D.C. and Puerto Rico! The dishes range from traditional cranberry sauce to creative twists on favorites such as Pennsylvania's glazed bacon. 

Keep reading to check out the map for your state and dish:

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Topics: Garden Media Group

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