GROW! Marketing and Public Relations Tips

Courtney Kates

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Trending Thursday: How the Housing Market Affects Your Garden Business

Posted by Courtney Kates on Thu, Apr 14, 2016 @ 12:12 PM

The divide between homeowners and renters is continuously growing.

Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.

Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.

It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.

So, what are some of the most important differences between these two demographics?

Read more to learn about how you can adjust your market strategy accordingly.

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Topics: audience, Trending Thursday, Marketing to Millennials, garden business, Garden Trends, marketing, Garden Media

Speaker Series: Nicole Guarasci’s Love of PR Grows at Garden Media

Posted by Courtney Kates on Wed, Apr 6, 2016 @ 11:57 AM

For this week’s Speaker Series, we sat down with the newest member of the Garden Media team, intern Nicole Guarasci. Nicole is a Junior at the University of Delaware, majoring in mass communication with minors in advertising and journalism.

Nicole definitely stays busy at school! She is the public relations VP for her sorority Gamma Phi Beta, a social media ambassador for the University of Delaware (you can find her @BlueHenNicole on Twitter), and a Style Guru Intern at CollegeFashionista. 

Through her experiences at the University of Delaware, Nicole has really found her place in the PR world.

Continue reading to learn more about Nicole’s experiences at Garden Media.

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Topics: Public relations, creating content, Instagram, Garden Media, Speaker Series, Internship

3 Secrets to Building Brand Loyalty

Posted by Courtney Kates on Wed, Mar 23, 2016 @ 9:04 AM

To the untrained eye, Wawa might seem like any other convenience store or gas station. However, residents of the mid-Atlantic see it as much more.

We worship at the altar of Wawa here at Garden Media, there is one spitting distance from our office. Why? Wawa provides its consumers not only with food, fuel and coffee, but also a sense of belonging and community.

Mashable's recent story about the die hard Wawa enthusiasts, included one fan who even wrote an ode to the store.

How did a seemingly run-of-the-mill convenience store become a place loved by so many members of the surrounding area?

By utilizing current trends, offering customization and maintaining a sense of community, Wawa has become a staple in many people's lives.

Read more to learn how you can replicate Wawa’s intense brand loyalty.

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Topics: branding, PR Strategy, trends, Marketing to Millennials, image building, Garden Trends, Garden Media

The Power of Positivity

Posted by Courtney Kates on Wed, Mar 16, 2016 @ 10:57 AM

Think of that one friend, coworker or client who knows just the right thing to do to get under your skin. You have probably found yourself complaining about this person once or twice.

It’s easy to complain about negative habits, especially when you are repeatedly exposed to them on a weekly or daily basis in the workplace. 

Next time a negative trait in the workplace presents itself, challenge yourself to spin it into something positive. We are PR pros after all. With that kind of attitude, you’ll definitely be more successful and also find yourself feeling happier.

Continue reading to learn how to transform negative habits into positive thoughts.

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Topics: Public relations, audience, lawn & garden public relations, trends, Garden Media, lead

Trending Thursday: The Year of the Blueberry

Posted by Courtney Kates on Thu, Mar 10, 2016 @ 9:18 AM

From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.

Welltality is a rising trend not only in the garden industry, but also across the country.

One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.

Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.

BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.

Continue reading to learn how BrazelBerries utilizes popular trends and current events to boost their business.

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Topics: Public Relations Trends, Trending Thursday, trends, garden business, Garden Trends, Garden Media

Trending Thursday: The Top Garden Apps

Posted by Courtney Kates on Thu, Feb 11, 2016 @ 11:41 AM
With an increased connection between gardening and technology, gardening apps are on the rise. They help users identify plants, gain gardening knowledge with tips and DIYs and virtually design their garden. The apps vary in price range and typically become more expensive for more advanced gardeners.

Most gardening apps fall in three main categories: plant identification, gardening tips and garden design.

These apps are designed to make the gardener’s life a little bit easier. Here are some of our favorites from each category.

Continue reading to learn more about the top gardening apps.

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Topics: lawn and garden public relations, Digital Branding, Trending Thursday, trends, internet media, Garden Trends, Garden Media

Everything You Need to Know About the Next Generation

Posted by Courtney Kates on Wed, Dec 16, 2015 @ 9:09 AM

We’ve talked a lot about the importance of marketing to Millennials.

But, who is next?

Last week, MTV released a new name for the next generation: the self-proclaimed Founders.

So, who are they...? 

Read more to learn about who the Founders are and how to appeal to this next generation.

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Topics: audience, branding, PR Strategy, trends, internet media, garden industry public relations, social media, Garden Media

The Secret to Great Presentations

Posted by Courtney Kates on Wed, Dec 9, 2015 @ 10:46 AM

Everyone gives a presentation at some point in their career.

And whether you thrive on the opportunity to showcase your accomplishments or shudder at the thought of speaking in front of a crowd, there’s no denying that professional presentations and strong public speaking skills are important qualities to have.

Although it might seem intimidating, giving a presentation doesn’t have to be scary. Planning ahead, remaining authentic and owning your nerves are some of the best ways to impress clients, coworkers or management during your next presentation.

Continue reading to learn more about how to give the best presentations.

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Topics: Public relations, audience, branding, garden business, garden industry public relations, Garden Media, public speaking

Work hard, play hard: fun in the office increases productivity

Posted by Courtney Kates on Wed, Dec 2, 2015 @ 11:56 AM

Now that we know divergent thinking leads to innovative ideas, it’s time to discuss another important factor in creativity:having FUN!

 

While work and play may seem like conflicting ideas, an article in Entreprenuer Magazine suggests having fun in the office can increase employee motivation and productivity, which leads to increased ROI.

Google may be one of the most well known companies famous for having fun. The company is well known for its innovative office designs and creativity-based culture.

While we might not have tube slides and food trucks at Garden Media Group, we still know how to have fun while getting the job done.

Read more to learn about ways you can integrate fun in the office.

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Topics: garden business, Garden Media Group, garden industry public relations, Garden Media, leading

Step Outside of Your Comfort Zone

Posted by Courtney Kates on Wed, Nov 18, 2015 @ 1:19 PM

Think about the way you think. Yes, it's a strange question, but are you capable of changing the way you think?

Most people are set in their ways, which can be dangerous working in a creative environment.

Original ideas are essential to repeatedly impressing clients and customers. New ideas often stem from different ways of thinking.

Divergent thinking and inspired brainstorming sessions can be extremely beneficial in the workplace, especially when it comes to developing innovative solutions.

Read more to learn about divergent thinking.

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Topics: PR Campaign, lawn and garden public relations, creating content, Garden Media Group, Brainstorming, leadership, decision-making

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