In the gardening world, the print catalog has always been a standby.

But, they're expensive and often sent to a broad list of people, who frankly throw it in the trash. 

Instead for your garden brand to gain true, meaningful traction, you need to provide interesting content to the people who crave it.

Enter the new digital, social catalog of 2013--and beyond. Read on to discover how you can create your own innovative, green catalog.

There's a best and worst time for everything. Coffee after 11 pm is not the best idea, nor is hiring a PR firm December 1st to boost Christmas sales.

When hiring a public relations firm, be sure you have the timing right too.

Below are the four worst times to hire a PR firm in the home and garden industry.

Sit straight! No elbows on the table! Look at me when I'm talking to you!

Mothers across the country will be happy to know that their constant "advice" to help you better present yourself is actually incredibly valuable.

93% of our communication is nonverbal, and it actually matters very little what you say, but how you say it. Only 7% of our understanding is from spoken words.

Body language is something that is often subconscious because we instinctively position ourselves how we're comfortable. It's time to take it a step further. Use your body language to your advantage in the garden industry.

Integrate these 6 easy, quick, and most importantly, influential body language tricks to appear more confident, in control, and trustworthy.

Once you've begun interviewing public relations firms for your garden business, you're getting serious.

Your garden business should be whittling down a list of goals and objectives and honing in on potential public relations firms.

But before you go any further in the process of hiring a public relations firm, be sure you know what not to do. You don't want to be left ripping up your contract in vein like the poor souls on the right.

Below are 3 mistakes to avoid when hiring a public relations.

Building brand recognition to many small companies means slapping their logo and tagline on absolutely every item that leaves their office.

While logos are certainly one of the most important aspects of creating brand recognition, what happens when people already recognize your brand?

Unbranding is the newest public relations and marketing trend in 2013. It's essentially going beyond the logo and relying exclusively on an image of your product for marketing.

For unbranding to be successful, your garden business first needs to have a winning logo.

Below are our tips for creating a stellar logo to last for the long haul--and tips to go beyond it once your brand has national awareness.

Reddit is one of the most powerful websites and social communities on the internet--though you wouldn't guess it by looking at their website design.

Last month alone, there were over 55 million unique visitors. Pretty impressive. 

Making it on the home page of Reddit is the new equalivalent of making it on the front page of The Washington Post. Plus, Redditt fame will very often translate into even more stories in traditional media sources. 

Read on to discover the power of Reddit for your garden business--and the best practices for marketing on the platform.

Facebook Hashtags are already declared dead.

The release of hashtags on Facebook was not initially well-received as millions across the country made their status update, "This isn't #Twitter Facebook."

A new study proves that users aren't searching for companies by their hashtag, nor do posts with hashtags drive engagement. 

But, we're declaring #Facebook hashtags aren't dead. Instead, marketers and companies simply have not been using the #hashtag feature to its fullest advantage... yet.

Below are our effective tips and tricks to keep the #Facebook hashtag alive and well on your garden business Facebook page.

7 out of 10 customers in the garden industry trust online reviews just as much as word of mouth recommendations.

Online reviews now need to be part of a comprehensive marketing plan.

One way to garner online reviews is by creating sampling programs and sending them to key influencers in different mediums.  

Below, the correlation between online reviews and profitability will be examined, and garden businesses will get insider tips to make their next online review stellar.

Public Relations, you know your garden business needs it, but you're not 100% sure why.

Yes, stories will inevitably result from public relations. And, if your business is ever in a crunch, they're there to help you work through a crisis. But, what about the other 95% of the time?

In a nutshell, a public relations firm spends their time building your brand to make your customers fall in love with your company and become loyal consumers who ask for your product by name.

Each Wednesday in August the GROW! Blog will be delving into all your garden business needs to know before hiring a PR firm.

To see if your business is truly ready for a public relations firm, first see what the function of a PR firm is in your business plan--and learn a bit more about the services offered, which go far beyond securing stories.

While Pinterest, Twitter, Facebook, and the like all fall under the umbrella of social media, using each platform requires an individualized set of tricks and tips.

A new study recently found the most effective tips and guidelines for posting on different social media outlets.

Implementing these tips will allow your garden business to see a higher number of likes, retweets, views, and most importantly, engagement.

For these secrets to have a larger impact, your social media manager has to closely analyze your analytics. Facebook's new insights will help break down who your audience is and what type of posts have been most effective.

Below, we're dishing on universal tips for creating alluring, yet highly effective posts on all the social media platforms.