While Pinterest, Twitter, Facebook, and the like all fall under the umbrella of social media, using each platform requires an individualized set of tricks and tips.
A new study recently found the most effective tips and guidelines for posting on different social media outlets.
Implementing these tips will allow your garden business to see a higher number of likes, retweets, views, and most importantly, engagement.
For these secrets to have a larger impact, your social media manager has to closely analyze your analytics. Facebook's new insights will help break down who your audience is and what type of posts have been most effective.
Below, we're dishing on universal tips for creating alluring, yet highly effective posts on all the social media platforms.
While users are more drawn to read negative news stories, posts on Facebook are more successful if they're positive!
Facebook posts are shared and liked more when they focus on the good in life. When on social media, your audience is looking for ways to be uplifted.
Post pictures, quotes, and statuses that will be sure to inspire, excite, or have your fans laughing.
Art of Allure
When you post a link on Facebook, you want to be sure to not give away too much information.
Offer a tidbit or tantalizing quote from your link to encourage your audience to make the click.
Engage the Engagers
It's all too easy to forget that social media is at its heart social.
Translation? When a fan comments on your page, a like back by the company just doesn't cut it. Simply liking a comment is too passive.
Begin a conversation with your fans who engage on social media. Comment back, share their enthusiasm, offer more advice, or mirror the syntax and tone of their comment.
When you converse and interact with your users, 90% of customers would recommend a brand.
Facts and Figures
Twitter is the best social media platform for sharing data. Conversations are much more apt on Facebook.
That being said, tweets with questions, facts, figures, and other bite-sized takeaways are the most effective format for a tweet.
Punctuation that Packs a Punch
While it's extraordinarily tempting to abbreviate everything on Twitter due to the mere 140 character limit, don't.
Especially on business accounts, you want to use capital letters, grammar, and punctuation correctly.
When you abbreviate on Twitter, it looks lazy and unprofessional--and your fans will not be impressed.
Organize your Twitter followers into lists, and when you post on a topic that a handful of your followers love, mention them in a post!
Further, if anyone retweets you, be sure to go the extra mile and thank them for their engagement.
Manners on twitter will help you hold onto the fans you already have, and avoid losing any followers due to careless mistakes.
On Pinterest, images with faces are repinned 23% less than others. Faces of strangers are not suited for repinning.
When your brand uses Pinterest, be sure to showcase images with universal appeal--and that means no faces.
Color Me Bold
Since Pinterest is image driven, colors and photoshop edits are extremely important.
Pins with multiple dominate colors get 3 more repins than solitary color schemes. Plus, images with red and orange get pinned twice as more.
As far as image saturation goes, 50% color saturation is the golden number--it increases repins by 4 times compared to 100% saturation.
Image composition is at the forefront of Pinterest posts. Portrait, or vertical, photos performed better than horizontal images.
For More Tips on Creating the Biggest Bang for your Garden Business on Social Media, Download our Free e-Book!
A special thank you to Camille Sinopoli for the bright depiction of social media.