GROW! Marketing and Public Relations Tips

Trending Thursday: Maximize Garden Sales with Frac'd Up Garden Trend

Posted by Emma Fitzpatrick on Thu, Jun 12, 2014 @ 9:00 AM

With every trend, there's an anti-trend, also known as an antipode.

Especially in the realm of garden design and outdoor living decor, there's always a multitude of trending styles.

As such, while simple elegance's crisp lines and black/white flower combinations make a subtle statement, the trend's antipode "Frac'd Up" is breaking all the rules.

Frac'd Up garden design and decor rejects neat and tidy. Instead, this garden trend embraces geometric shapes, exemplified by fractions and dimensions with explosions of colors and textures.

Read on to see 3 ways your garden business can leverage the Frac'd Up garden trend to stay on the cutting edge in 2014.

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Topics: garden marketing, Pinterest, Digital Branding, Trending Thursday, Garden Media Group, Garden Trends

3 Tips to Boost Gardening Business Sales with Pinterest

Posted by Emma Fitzpatrick on Wed, Apr 30, 2014 @ 9:00 AM

What's the next step after your business has established a presence on social platforms?

From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for green businesses. Don't auto-post. Do post relevant content on a regular basis.

Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you FOUR times more money per click than Twitter?

Read on to discover the 3 'do's' to maximize Pinterest to boost sales for your garden business.

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Topics: Pinterest, PR Strategy, Digital Branding, Garden Media Group, social media

Pinterest Debuts Ads & What It Means for Your Garden Business

Posted by Emma Fitzpatrick on Mon, Oct 14, 2013 @ 9:00 AM

Last month, Pinterest followed in the footsteps of other social media giants by announcing that advertisements would soon sneak their way into your Pinterest streams.

Pinterest, though, touted something different: "tasteful" ads.

And as promised, the advertisments/promoted pins have arrived--kind of.

Last week, the sponsored advertisements went live for a handful of Pinterest users.

Read on to discover what Pinterest ads will look like, how they'll keep growing, and how your garden business can capitalize on these pseudo ads.

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Topics: Pinterest, PR Strategy, advertising, social media

The Innovative & Cost Effective Catalog of the Future

Posted by Emma Fitzpatrick on Mon, Aug 26, 2013 @ 9:00 AM

In the gardening world, the print catalog has always been a standby.

But, they're expensive and often sent to a broad list of people, who frankly throw it in the trash. 

Instead for your garden brand to gain true, meaningful traction, you need to provide interesting content to the people who crave it.

Enter the new digital, social catalog of 2013--and beyond. Read on to discover how you can create your own innovative, green catalog.

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Topics: Pinterest, creating content, PR Strategy, marketing communications, lawn & garden public relations, Digital Branding, horticultural marketing communications, content marketing

Crafting Alluring & Effective Posts on Social Media

Posted by Emma Fitzpatrick on Thu, Jul 25, 2013 @ 9:00 AM

While Pinterest, Twitter, Facebook, and the like all fall under the umbrella of social media, using each platform requires an individualized set of tricks and tips.

A new study recently found the most effective tips and guidelines for posting on different social media outlets.

Implementing these tips will allow your garden business to see a higher number of likes, retweets, views, and most importantly, engagement.

For these secrets to have a larger impact, your social media manager has to closely analyze your analytics. Facebook's new insights will help break down who your audience is and what type of posts have been most effective.

Below, we're dishing on universal tips for creating alluring, yet highly effective posts on all the social media platforms.

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Topics: Pinterest, Twitter, PR Strategy, social media, facebook

Social Media Analytics Made Simple

Posted by Emma Fitzpatrick on Wed, May 1, 2013 @ 9:00 AM

Your business can’t juggle every social media outlet. If you try, you’ll end up pulling all of your hair out—and see very little pay off.

To truly master the art and daily practice of social media, your garden business has to be mindful about tracking your success. Using social media tools and tracking devices, you can easily learn what social media platforms are the most successful while also discovering what posts are most popular.

Below, we’ve outlined three powerful tools to track and analyze your social media success that are simple, secure, and versatile.

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Topics: Pinterest, creating content, Twitter, Digital Branding, Instagram, social media, facebook

Pinterest Improves SEO: Say What?

Posted by Emma Fitzpatrick on Wed, Feb 20, 2013 @ 9:00 AM

Yes! It's true. One of our favorite social media sites can actually boost your SEO for your business--big time. 

Honestly, what could be better? Pinterest, which is such, such a blast to use, can actually have major benefits for your SEO rank.

You’ve just got to know how to do it right. Every site and page your business has such be building your SEO. We’re all in this together!

With these easy-peasy, meaningful tips, you’ll learn how to use your Pinterest to improve SEO.

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Topics: Pinterest, marketing communications, SEO, social media

The Hottest 4 Social Media Tools that NEED to be in Your Toolbox

Posted by Emma Fitzpatrick on Thu, Feb 7, 2013 @ 9:00 AM

Instagram, Facebook, Twitter, Pinterest, Vine, Blogging. Ugh, my head is already spinning! Anyone else's?? 

Social media plays a HUGE role in any modern, successful company's media plan, but it can also take up a good deal of time.

It doesn't have to, though.

Load up your social media toolbelt, and prepare to be amazed. These four tools outlined below will save you and your garden business oodles of time. Plus, time is money. Need we say more?

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Topics: Public relations, Pinterest, Twitter, internet marketing, Instagram, social media, facebook

Online Newsrooms: A Must-Have For Public Relations Innovators

Posted by Emma Fitzpatrick on Mon, Jan 28, 2013 @ 9:00 AM

98% of journalists think it's important for a company or public relations firm to have an online newsroom. Plus, 97% of journalists use an online newsroom at least once a week. Bottom line: if your company or firm wants press coverage, an online newsroom can be the difference in news coverage.

Lucky for you, setting up an online newsroom is easy, and we have the fastest, most efficient way to update your newsroom and keep it hip. To keep it as simple as possible, we're going to set up our how-to season in a classic journalist style: the 5 W's.

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Topics: Public relations, Pinterest, PR Strategy, public relations media plan

Announcing Pinterest Pages Just for Garden Businesses

Posted by Emma Fitzpatrick on Mon, Nov 26, 2012 @ 11:54 AM

Drum roll please! Pinterest is finally embracing its role in public relation media plans! Yes, businesses have been using Pinterest to promote new products and connect with customers.

But, until recently, commercial use of Pinterest was actually prohibited! Some rules are just made to be broken! Garden Media Group has been getting a ton of buzz for being one of the first PR firms to properly harness the power of Pinterest.

Now, it’s your turn! Learn the ins and outs of the new business accounts on Pinterest. Apply these tips to your garden business’s Pinterest page.

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Topics: Pinterest, lawn & garden public relations, trends, internet marketing, public relations media plan

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