Getting likes on your garden business's Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well while others just flop. As far as the why, it's a mystery.

Thanks to a new study compiled by researchers at the Graduate School of Stanford University and The Wharton School of the University of Pennsylvania, part of the mystery has been cracked.

Trust us, using these scientifically supported tips and tricks will help you get more bang for the same amount of time spent.

Learn the top 4 data-proven tricks to help your posts on your garden business's Facebook page get more likes, comments, and impressions below.

Whether you're a brick and mortar store or exclusively online, content marketing matters to your business.

When used to its fullest potential, content marketing is how you get more new customers for your garden business.

Every Wednesday in the month of February, Garden Media will be dishing on how to navigate the world of content marketing while increasing your bottom line, too.

Whether you're familiar with content marketing or you've never heard the term before, read on to learn all about Garden Media's insider secrets to master the art of content marketing.

If your gardening business wants to get more customers and build your brand, should you invest in public relations or advertising?

We get asked this question a lot at Garden Media Group since our clients come to us when they want to get people talking and asking for their product or service by name.

Read on to discover which will win in the battle of public relations vs. advertising for garden industry businesses.

The gardening industry is starting out 2014 on a strong note; this year has been dubbed the year of mindfulness. In fact, mindfulness is named one of the top ten trends that will shape the world this year.

People are growing weary of being constantly connected to their digital screens.

They want a way to detox, to unwind and rediscover peace, and this movement is spreading quickly.

Happiness is being redefined, and gardening fits into the mindfulness movement perfectly.

Read on to learn why and how mindfulness is shaping 2014, and how your garden business can take hold of this movement.

With three new hires in recent months, the Garden Media Group is expanding client services and opening new doors within the home and garden sector.

Each new hire brings an original voice and creative energy to the team, generating more results for clients.

Meet the three new members of the Garden Media Group below!

When connecting with journalists in the wild and wonderful world of PR, there are proven tactics that work--like email.

PR pros cite emails as the top medium to reach out to journalists, and journalists agree. Email is their favorite way to be contacted too.

While public relations gurus and journalists are on the same page about email, after that, there's a major disconnect.

Namely, 35% of journalists prefer contacts and pitches on a social platform that a mere 15% of public relations professionals use.

Read on to discover what the social platform for pitching and connecting with an audience is that you're missing--and how to master it in a snap.

That's right: on the 25th of September, Garden Media celebrates 25 years in business!

A quarter of a century ago in September 1988, Suzi McCoy put her daughter Katie on the bus for first grade and opened the doors of IMPACT Marketing & PR.

The firm would expand and eventually become known in the horticulture industry as Garden Media Group. 

Now, Katie has returned home to roost and is the Creative Officer at Garden Media Group.

Below, Suzi McCoy dishes on the full story of how Garden Media became the leading PR firm in the lawn and garden industry over the last 25 years.

Don't forget to wish Suzi and Garden Media a happy anniversary!

Trade shows are one of the best places to garner new business, attract new customers and interact face-to-face with trade show attendees.

But, realistically, they also are a huge investment of money. Are you making the most out of every dollar that you're putting into garden industry trade shows?

Chances are, your garden business could be doing more. 

Read on to discover Garden Media's 6 tips for tip-top trade show performance. We guarantee you'll like what you see!

There's a best and worst time for everything. Coffee after 11 pm is not the best idea, nor is hiring a PR firm December 1st to boost Christmas sales.

When hiring a public relations firm, be sure you have the timing right too.

Below are the four worst times to hire a PR firm in the home and garden industry.

We talk a LOT about choosing the right PR firm for your business on. this. blog. But recently I read an article about the difference between publicity and PR from Spin Sucks by Gini Dietrich.

She says, "publicity or earned media or media relations is all about getting your organization covered in the news. It’s great for the ego, it’s great for building awareness, and it’s great for credibility. It’s not great, however, for making the phone ring or for increasing sales."

Gini goes on to explain that publicity, when combined with PR, can be a powerful tool in building your reputation and growing sales.