Garden Media Group had the opportunity to see Martha Stewart as the keynote speaker on the first day of IGC East.
In her talk, Martha opened up to the audience about her home in Maine, her grandchildren, her new Chow Chow puppy and all the new things Martha Stewart Living is up to.
Topics: trends, garden trade show marketing, gardening, horticultural marketing communications, Garden Trends
I recently sat down with Brooke Bates from Garden Center Magazine to talk about my social media presentation at Cultivate '15 in Columbus, Ohio next week.
Below is a snippet of our conversation. Read the full post here. And, come see the presentation in full on Monday, July 14 at 4:00 P.M. in Ballroom One.
Q: What can attendees expect from your session at Cultivate?
A: I hope people learn new tips and tactics for the platforms they already have, to drive people back to their website, which in turn drives people into their store or toward their product. I like to use examples that are industry-specific, not just how anyone can do social media.
Topics: trade show public relations, gardening, social media
Gardening takes work. But once you've started, and have success, the reward far outweighs the hours of hard work you've put in planting, weeding and watering. Then, you're hooked.
PR is like that, too. Hard work for a big reward.
Here are a few things we’ve learned from our time in the garden that have translated into our PR activities.
Topics: Public relations, audience, branding, gardening, marketing
Since 2011, Snapchat, an app that allows users to take ‘self-destructing’ pictures, has taken social media by storm.
The innovative app has a rumored 100 million active monthly users making it competitive with Facebook, Twitter and Instagram.
PR teams behind events like the Superbowl and the Oscars, as well as various brands and news outlets have developed strategies and campaigns to appeal to Millennials - those that use Snapchat religiously.
In addition to promoting events, Snapchat has included a “Discovery” page featuring news, trending topics and entertainment features.
Snapchat presents a huge opportunity for garden brands, as Millennials become a target consumer.
Continue reading to learn how garden brands can utilize Snapchat to reach a new target audience.
Topics: branding, trends, gardening, social media, Snapchat, Garden Media
Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you.
Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas.
In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.
Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.
Topics: Public relations, Public Relations Trends, gardening, Garden Media Group, Garden Trends
It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.
Gardening is no exception.
Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.
Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.
Read on to learn why garden brands must adopt a “portable gardening” attitude.
Topics: PR Strategy, Public Relations Trends, gardening, Garden Media Group, Garden Trends
Garden industry jargon is sometimes as colorful as flowers themselves.
While insiders are familiar with terms like “annuals,” “nursery” and “landscape,” other words aren’t as common.
Recently, PR Daily released a list of made-up words useful for a variety of everyday situations.
In the spirit of sharing (and ‘making things up’), here is a list of terms Garden Media Group coined to describe what’s trending in our industry.
Keep an eye out for our 2015 trends report!
Keep reading to learn more about Garden Media Group’s trend jargon.
Topics: Public relations, lawn and garden public relations, PR Strategy, Public Relations Trends, trends, gardening, Garden Media Group, Garden Trends, marketing
Looking to give your business a productivity boost as the dog days of summer roll in?
Well, it may only be a plant away. That's right! Add a houseplant to inspire productivity, create a calming work atmosphere and even reduce stress.
Luckily for your garden business, there are so many ways to use plants and the natural world at large to motivate and boost employee productivity.
Learn how your garden brand can become more successful by incorporating indoor plants and more greenery into the work day.
Topics: trends, gardening, garden business, Garden Media Group, Garden Trends
Digitally-driven Millennials may be more of a target audience for your garden business than you guessed - especially since they care about the environment. In fact, 29% want to make the world a better place.
Millennials want to recycle, repurpose and up-cycle anything and everything. And let’s not forget, they are a huge up-and-coming demographic for retail; we're talking $200 billion in annual buying power.
Your garden brand needs to take advantage of this generation's interest in sustainability and show them how gardening can help them be better stewards of the earth.
Read on to find out what garden trends matter to Millennials in the garden and outdoor living world.
Topics: Digital Branding, gardening, garden business, Garden Media Group, content marketing, Garden Trends
The relationship between your garden brand and Millennials is only just beginning.
Millennials, those 18-34, are just learning how to participate in the garden, but establishing yourself as the brand expert now can have benefits for years to come.
Gardening, however, in this generation's eyes looks differently than it has in the past.
Continue reading to learn about exactly what Millennials want in the garden.
Topics: gardening, Marketing to Millennials, garden business, Garden Media Group
