Namaste.
For today’s Trending Thursday post, we’re looking back at 2013 where we first identified The Year of Bliss trend in the garden industry.
In 2013, we noted that consumers were fed up with complexities of modern life and turned to spirituality in an attempt to find deeper meaning.
This idea ignited demand for garden products that were “created by those who care, for those who care.”
The Year of Bliss inspired gardeners to get in touch with nature and hasn’t stopped since. Here’s how the concept has shaped the garden industry for the last three years.
Continue reading to learn more about The Year of Bliss trend.
Read More
Topics:
Trending Thursday,
trends,
Garden Trends,
Garden Media,
leadership
For today’s Trending Thursday post, we’re looking back to 2007 where we identified gardening as a non-stop activity with 24-hour Gardens.
As the idea of outdoor living spaces took off, people started to view their gardens as an extension of their homes. People began turning their gardens into destinations that were able to entertain guests well after the sun went down.
Here’s how the concept of 24-Hour Gardens has shaped the garden industry for the last nine years.
Continue reading to learn more about 24-Hour Gardens.
Read More
Topics:
garden marketing,
garden PR consultant,
Trending Thursday,
garden business,
Garden Trends
For today’s throwback trends post, we’re looking back to 2008 to highlight a group of influencers that demanded individuality: The C Generation.
In this case, the C stands for Content, and this group is made up of collaborative, content creating machines who love individuality.
Here’s how this group has shaped the garden industry over the past eight years.
Continue reading to learn more about the C Generation.
Read More
Topics:
Trending Thursday,
trends,
Garden Trends,
social media
The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow.
New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year.
Continue reading to learn more about the top trends for 2017.
Read More
Topics:
garden marketing,
Trending Thursday,
trends,
Garden Trends,
Garden Media
You know by now that the precious resources trend puts water at the forefront of all things related to the garden. People are making small changes in the landscape that have a big impact on the Earth.
Here’s a look into the essence of what makes this trend popular.
Continue Reading for a deep dive into Precious Resources.
Read More
Topics:
branding,
Trending Thursday,
Garden Trends,
Garden Media,
Social
For today’s Trending Thursday post, we’re highlighting Precious Resources from our 2016 Garden Trends Report.
The resources that we depend on to garden, particularly water, are limited and need protection. Precious resources is a trend where necessity meets innovation.
New technologies and plants offer the opportunity to protect and conserve resources with small lifestyle changes that will make an evolutionary impact on the gardening experience.
Learn more about Precious Resources from our latest YouTube video.
Read More
Topics:
Trending Thursday,
trends,
Garden Trends,
Youtube,
Social
You know by now that NaTECHure combines technology and nature to create an enhances outdoor experience.
This trend has the potential to create new generation of nature lovers.
Here’s a look into the essence of what makes NaTECHure popular.
Continue reading for a deep dive into NaTECHure.
Read More
Topics:
garden marketing,
Digital Branding,
Trending Thursday,
Garden Trends,
Garden Media
NaTECHUre is a top trend in the gardening industry for 2016.
It’s no secret that virtual reality engages kids with gardening and nature in fun, new ways. When technology and nature combine, kids get off the couch and head outside to the garden.
Garden brands looking to be successful need to pay attention to the virtual reality (VR) and augmented reality (AR) craze.
There are a lot of things PR pros can do to incorporate VR and AR in their strategies and bring their clients into the future.
Read on to learn how to incorporate virtual reality in your PR strategy.
Read More
Topics:
Public Relations Trends,
Digital Branding,
Trending Thursday,
Garden Trends
For today’s trending Thursday post, we’re highlighting the NaTECHure trend from our 2016 Garden Trends Report.
NaTECHure is the intersection of two of the hottest trends in education: technology and nature.
When technology and nature come together they get people off the couch outside. The latest example of this is the Pokemon craze, but other new apps and virtual reality engage kids with gardening and nature in fun, new ways.
Learn more about NaTECHure from our latest YouTube video.
Read More
Topics:
Public relations,
garden marketing,
Trending Thursday,
Garden Trends,
Youtube
You know by now that Petscaping is about creating a safe place for pets to roll, run and roam outside.
Pet owners are thinking more and more about how to make their gardens safe for every member of the family.
Protecting dogs and cats from harmful chemicals is as important as protecting precious plants from pets. Creating a chemical free environment from the ground up is key for a safe outdoor space.
Continue reading for deep dive into Dogscaping.
Read More
Topics:
Trending Thursday,
Garden Trends,
Garden Media,
petscaping,
catio