What's the next step after your business has established a presence on social platforms?

From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for green businesses. Don't auto-post. Do post relevant content on a regular basis.

Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you FOUR times more money per click than Twitter?

Read on to discover the 3 'do's' to maximize Pinterest to boost sales for your garden business.

This year, as the winter months give way to spring blooms (finally!), you might notice something different about the customers your garden business serves --and it may surprise you!

Men, specifically those between the ages of 18-34, are emerging as a new target market in the gardening industry.

In fact, one study in 2013 found men in this demographic spend $100 more than the average gardener on lawn and garden supplies. In the upcoming months, as men become more invested in their gardens, your marketing materials need to reflect this growing trend.

Read on to learn simple, yet powerful ways your garden business can expand their reach to men this season. 

For the garden industry, this is a busy, busy time of year! From new plants emerging in garden centers to gardening makeovers, there's a lot of garden-centric competition this time of year.

So how do you make your gardening brand stand out from the crowd?

Well, it all starts with an air-tight brand personality--and stellar products, of course.

From there, part of the fun is piggybacking on eco-events (like Earth Day, Arbor Day, and International Composting) and making your own company-specific events, too.

Below, we're detailing tips for eco-events based on successful Earth Day campaigns--and dishing on how to use these tricks to your company's advantage.

2014 is already a 1/3 of the way over. Hard to believe isn't it? Seems like just yesterday we were talking about what gardening trends would dominate the year!

As 2014 continues, the changes and trends in the marketing and communication realm are clearly emerging--and will become increasingly important in the latter half of 2014.

What trends does your gardening business need to keep afoot of in the marketing world?

We've got the top 3 biggest trends in gardening marketing and communications below. Read on to unlock the secrets and keep your gardening business a step ahead of the rest.

In today’s fast-paced world people are busier than ever. Whether it's print or online content, readers rarely read lengthy articles.

The information your gardening business is releasing is just as important and relevant as ever. However, you're competing against more sources--and shorter attention spans.

As such, the way in which we tell stories has drastically evolved over the last several years.

Keep reading to find out how to write and format your gardening content to keep the attention of today’s consumers.

Imagine your customer's perfect garden. Is it filled with bugs? If not... it should be! Without pollinators, plants are unable to reproduce, which causes your garden's life cycle to stop.

In recent years the population of pollinators has been declining, leading to a drop of availability for many foods, and a major garden trend in 2014.

As the situation for the bees and other pollinators continues to draw media attention in 2014, 'bee-neficals' will BEE a huge 2014 Garden Trend.

Read on to find out more about these bee-nefical bugs and how to use them in your garden business!  

It has been said time and time again: Your garden business needs a blog.

It's not just about driving traffic to your website, but a green, glorious company blog sets you apart as an authority in your field.

Plus, blogging is a great way to offer expert advice and gently remind your customers that you are the “go to place” for information and ideas, and heck, even products!

However, maintaining a garden blog is an investment of time, energy, and creativity. Fresh ideas and interesting topics that free flow in the first few weeks may be more difficult to come by on a regular basis.

Read on to discover 3 simple tips to keep your garden blog fresh and top of mind for your customer, too!

“Dress up your yard” is slated to be a BIG garden trend in spring 2014.

As the weather warms up, homeowners want their gardens and outdoor living spaces to be a place where they can entertain guests on the weekends or relax after a hard day's work.

Flowers are no longer the only way consumers are adding pizazz to their yards. Gardeners and home stylists of all kinds are going the extra mile and dressing up their gardens in a number of creative ways this spring.

From decorative planters to creative DIY projects, people are constantly looking for the newest way to set their garden apart.

See how your garden business can take hold of the "Dress Up Your Yard" garden trend this spring below.

The constant availability of the internet has made spreading news about your garden business easier than ever.

But, getting your consumers to read that news has proven to be far more difficult.

Every minute of every day gardening customers are logging on and searching for the latest gardening news, but is your green business on their watch list?

With all of the news, phone apps and social media sites, your company news can easily disappear into the market noise.

Find out what form of media your garden consumers are reading and tips to ensure your message doesn't just get published--it gets read.

Last week, you learned how to use trends in your garden business. This week, Garden Media Group will share their secrets on how to spot trends!

You don’t need to be psychic to know what is going to be the next "big thing" in the garden industry.

With these trend-spotting tips from trend experts at Garden Media Group, your garden business can always know-or even be a few steps ahead-- of upcoming consumer trends in the lawn and garden industry.  

Read on to learn how to spot trends in the garden industry!