GROW! Marketing and Public Relations Tips

Emma Fitzpatrick

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Attract New Customers to your Garden Business with Content Marketing

Posted by Emma Fitzpatrick on Wed, Feb 12, 2014 @ 9:00 AM

Content marketing is a new ballpark for advertisers and marketers in the garden industry.

With content marketing, your garden business will be attracting, engaging, listening, and converting consumers who are already interested in what you have to offer.

The days of blind sending direct mailers are out since all those messages get lost in the noise anyway.

With content marketing, your garden business, blog, and website will be found by potential customers via a Google search. They'll ask a question or search a term related to your business, and voila, your page will pop up.

Let's jump into how your garden business can begin attracting new customers by setting goals for your content marketing plan--then making them a reality.

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Topics: audience, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: Suzi McCoy Talks Trends with Ron Wilson

Posted by Emma Fitzpatrick on Thu, Feb 6, 2014 @ 10:00 AM

2014 Garden Trends are the talk of the town this time of year.

Get the inside scoop on what home and garden trends are going to be hot in 2014 from Garden Media's resident trend spotter and CEO, Suzi McCoy.

McCoy talks with Ron Wilson of "In the Garden with Ron Wilson" and dishes on what she sees as the upcoming garden trends for the year.

Read on to listen to the full interview with Suzi McCoy yourself!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Garden Media's Guide to Content Marketing in the Garden Industry

Posted by Emma Fitzpatrick on Wed, Feb 5, 2014 @ 9:00 AM

 

New Call-to-Action

Whether you're a brick and mortar store or exclusively online, content marketing matters to your business.

When used to its fullest potential, content marketing is how you get more new customers for your garden business.

Every Wednesday in the month of February, Garden Media will be dishing on how to navigate the world of content marketing while increasing your bottom line, too.

Whether you're familiar with content marketing or you've never heard the term before, read on to learn all about Garden Media's insider secrets to master the art of content marketing.

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Topics: lawn and garden public relations, horticultural marketing communications, garden business, content marketing, ebook club

Trending Thursday: Use Composting Garden Trend in Garden Business

Posted by Emma Fitzpatrick on Thu, Jan 30, 2014 @ 9:00 AM

One of the 2014 Garden Trends is "Ground Up."

We predict composting will continue to grow in 2014 with more and more municipalities around the country mandating residential composting.

Presently, 25% of US households compost, which means 1.2 million tons of food goes into a landfill each year. A whopping 97% of food scraps are tossed each year.

As gardeners, you know that food scraps can be turned into black gold for your garden since compost is packed with nutrients for your garden. Plus, a healthy garden starts from the ground up.

Throughout 2014, composting will continue to grow as a major garden trend. Take hold of this trend to increase sales for your garden business by implementing the following marketing tips below.

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Topics: Trending Thursday, garden business, garden industry public relations, Garden Trends

2014 Garden Trends Infographic Unveiled

Posted by Emma Fitzpatrick on Thu, Jan 23, 2014 @ 9:00 AM

Every year, we work hard to inform you of the upcoming trends for the year. Now it is your turn to spread the word!

To make the 2014 Garden Trends even easier to share and love, Garden Media is unveiling a beautiful infographic.

Let's work together to generate buzz with this infographic. Share it, tweet it, blast it on social media, and do your thing to get everyone excited about what 2014 holds.

Scroll down to unveil Garden Media's 2014 Garden Trends Infographic!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Get Free Press for your Garden Business: Enter Garden Media's Contest

Posted by Emma Fitzpatrick on Thu, Jan 16, 2014 @ 9:00 AM

 

New Call-to-Action

We know you love talking, reading, and writing about the hottest garden trends each year.

So, this year, we're handing the microphone to you! We want to hear directly from you how you're using the 2014 Garden Trends Report in your garden business.

We're hosting a contest to find a featured guest for our Talking Trends Google+ Hangout on February 20, 2014. If you're featured, you'll get the Garden Media red carpet treatment to get free press for your garden business!

Read on to learn how to enter Garden Media's contest and get press for your garden business!

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Topics: garden marketing, lawn & garden public relations, Garden Media Group, garden industry public relations, Garden Trends

Gardening Public Relations vs. Advertising: Which Is Better?

Posted by Emma Fitzpatrick on Mon, Jan 13, 2014 @ 10:00 AM

If your gardening business wants to get more customers and build your brand, should you invest in public relations or advertising?

We get asked this question a lot at Garden Media Group since our clients come to us when they want to get people talking and asking for their product or service by name.

Read on to discover which will win in the battle of public relations vs. advertising for garden industry businesses.

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Topics: lawn and garden public relations, advertising vs public relations, Garden Media Group, garden industry public relations

Trending Thursday: Garden Trends 2014 Whitepaper Revealed

Posted by Emma Fitzpatrick on Thu, Jan 9, 2014 @ 9:00 AM

January is the month to align your garden business's strategy with the major home, garden, and lifestyle trends of 2014.

Taking hold of 2014's garden trends gives your business a boost. Your customers are always on the lookout for the newest, hottest trend.

With Garden Media's 2014 just released Whitepaper, you can learn all about the 2014 garden trends in a short, comprehensive report packed full on numbers and research supporting the trends.

Using this whitepaper, your garden business can take the 2014 garden trends and implement these trends into your business.

To break it down further, below are Garden Media's 2014 Garden Trends in a nutshell.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

The Mindfulness Movement of 2014 and The Gardening Industry

Posted by Emma Fitzpatrick on Mon, Jan 6, 2014 @ 9:00 AM

The gardening industry is starting out 2014 on a strong note; this year has been dubbed the year of mindfulness. In fact, mindfulness is named one of the top ten trends that will shape the world this year.

People are growing weary of being constantly connected to their digital screens.

They want a way to detox, to unwind and rediscover peace, and this movement is spreading quickly.

Happiness is being redefined, and gardening fits into the mindfulness movement perfectly.

Read on to learn why and how mindfulness is shaping 2014, and how your garden business can take hold of this movement.

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Topics: lawn and garden public relations, PR Strategy, horticultural marketing communications, Garden Media Group, Garden Trends

Trending Thursday: Garden Media Garden Trends for 2014

Posted by Emma Fitzpatrick on Thu, Jan 2, 2014 @ 9:00 AM

Welcome back y'all! Just like that the holiday season has come and gone, another year has passed and best of all, we're back in business.  

Is this the year you're going to make a marketing splash?  We have a lot to offer you and your garden business in 2014.

First off, Trending Thursday will be sticking around. Throughout November and December, the global consumer trends and lawn and garden industry trends were covered in a post each Thursday.

Starting next Thursday, a specific garden and home trend outlined in the 2014 Garden Trends Report will be delved deeper into each Trending Thursday.

Before we march forward, however, we wanted to take a second to recap the biggest garden consumer and industry trends.

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Topics: garden marketing, Trending Thursday, horticultural marketing communications, Garden Media Group, Garden Trends

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