Content marketing is a new ballpark for advertisers and marketers in the garden industry.
With content marketing, your garden business will be attracting, engaging, listening, and converting consumers who are already interested in what you have to offer.
The days of blind sending direct mailers are out since all those messages get lost in the noise anyway.
With content marketing, your garden business, blog, and website will be found by potential customers via a Google search. They'll ask a question or search a term related to your business, and voila, your page will pop up.
Let's jump into how your garden business can begin attracting new customers by setting goals for your content marketing plan--then making them a reality.