What's the next step after your business has established a presence on social platforms?

From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for green businesses. Don't auto-post. Do post relevant content on a regular basis.

Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you FOUR times more money per click than Twitter?

Read on to discover the 3 'do's' to maximize Pinterest to boost sales for your garden business.

For the garden industry, this is a busy, busy time of year! From new plants emerging in garden centers to gardening makeovers, there's a lot of garden-centric competition this time of year.

So how do you make your gardening brand stand out from the crowd?

Well, it all starts with an air-tight brand personality--and stellar products, of course.

From there, part of the fun is piggybacking on eco-events (like Earth Day, Arbor Day, and International Composting) and making your own company-specific events, too.

Below, we're detailing tips for eco-events based on successful Earth Day campaigns--and dishing on how to use these tricks to your company's advantage.

2014 is already a 1/3 of the way over. Hard to believe isn't it? Seems like just yesterday we were talking about what gardening trends would dominate the year!

As 2014 continues, the changes and trends in the marketing and communication realm are clearly emerging--and will become increasingly important in the latter half of 2014.

What trends does your gardening business need to keep afoot of in the marketing world?

We've got the top 3 biggest trends in gardening marketing and communications below. Read on to unlock the secrets and keep your gardening business a step ahead of the rest.

At Garden Media Group, we're known for our annual trends report.

We've been told that Garden Media has the crystal ball when it comes to predicting trends. We've got our finger on the pulse of the horticulture, outdoor living, and lawn and garden industries.

Within the last 13 Garden Trends Reports, Garden Media’s predictions have been right on! From the rise of the Made in the U.S.A. and ‘buy local’ movement to men getting in the garden, growing vegetables and a renewed interest in organics, Garden Media always has our eye on the horizon.

So, we want to share with you WHY we love trends so much--and it's not just because they're fun to predict.

Our new e-book "Why Garden Trends" is HERE to dish on our secrets.

Learn why your garden business needs to react to trends, anticipate them, or, even better, shape them to your business’ advantage below.

With PR firms, bigger isn't always better.

In fact, a big PR firm may be more of a negative than a positive, but we'll talk about that in a bit!

When hiring a public relations firm, whether you're a big or small garden business, PR is a big investment and there are many factors to consider.

To discover the nitty-gritty details on hiring a public relations firm, read the step by step process here.

Then, learn 4 reasons why a small PR firm can rock your socks off--and may even be better than that big ol' firm and an even bigger investment.

Getting likes on your garden business's Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well while others just flop. As far as the why, it's a mystery.

Thanks to a new study compiled by researchers at the Graduate School of Stanford University and The Wharton School of the University of Pennsylvania, part of the mystery has been cracked.

Trust us, using these scientifically supported tips and tricks will help you get more bang for the same amount of time spent.

Learn the top 4 data-proven tricks to help your posts on your garden business's Facebook page get more likes, comments, and impressions below.

If you want to convert more of your garden business's leads into customers (which who doesn't!?), you're going to learn Garden Media's secrets of the trade below.

Yes, converting more leads into customers isn't luck; it's about providing content in context using the information you have at your fingertips through your content marketing plan.

You've already hooked your reader by attracting them to your site, engaged with them, and now it's time to seal the deal.

Read on to discover Garden Media's secrets on converting your blog readers into new, soon to be loyal, customers with these content marketing tips.

Want to drive sales, attract new customers, and grow your garden business?

Then, join us at 2 p.m. today EST for our "Talking Trends" Google+ Hangout. You'll learn secret tips, tricks, and tactics from industry leaders and garden businesses, who have done it themselves. That's right! Our winners from our contest will be a few of our featured guests!

Click here to watch the Google+ Hangout here.

Get the skinny on what exactly you'll learn about using garden trends to boost sales and who will be joining Garden Media's Suzi McCoy below.

The beauty of content marketing is that the journey does not end when the content has been created; in fact, it's only beginning.

Now that you are creating content and attracting readers to your garden business's blog and website, it's time to begin connecting with them.

This year, Valentine's Day is getting trendy--garden trendy that is.

People are looking for a unique gift that goes beyond the typical box of chocolates and bouquet of red roses--and gardeners everywhere are sure to be pleased!

Live plants are red hot this Valentine's Day! Why?

Living plants are a way to show that your sweetheart that your love will keep blooming long after the holiday is over.

Plus with the wide array of beautiful, live plants and garden accessories, you can find a unique gift that's just right for your sweetie.

Read on to discover Garden Media's top 4 trendy Valentine's Day gifts that grow this year.