GROW! Marketing and Public Relations Tips

Emma Fitzpatrick

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Happy Holidays from the Garden Media Group!

Posted by Emma Fitzpatrick on Tue, Dec 24, 2013 @ 9:00 AM

We are officially signing off until the New Year! The Garden Media Team is SO incredibly grateful for your support all year-round.

We genuinely wish you, your family, and dearest friends the happiest holidays to date!

Drink lots of eggnog, laugh, and of course, enjoy and exude the generosity and kindness of the holiday season.

Until the New Year, happy holidays to all! And to all, a good garden!

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Topics: Garden Media Group, garden industry public relations

Trending Thursday: A Shift in How We Learn about Gardening

Posted by Emma Fitzpatrick on Thu, Dec 12, 2013 @ 9:00 AM

As we all know, the way we get our information has changed drastically over the last decade.

The world of print newspapers and magazines has struggled while the ever-changing digital world has dominated.

In short, the newspaper is out, and the Twitter feed is in. According to Garden Media's 2014 Trends Report, the internet is becoming our new friend and trusted neighbor for gardening advice.

Read on to discover more about how and where gardeners are getting their gardening advice in 2014-- and how your garden business can take hold of this trend.

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Topics: Twitter, Trending Thursday, content marketing, Garden Trends, blogging, Youtube

Happy Thanksgiving from Garden Media to YOU!

Posted by Emma Fitzpatrick on Thu, Nov 28, 2013 @ 9:00 AM

Happy, happy Thanksgiving from Garden Media Group!

Revel in the time you have with friends and family, enjoy the bountiful harvest, and remember all you're thankful for this year.

Of course, we wanted to share a few fun facts about the history of Thanksgiving--infograph style!

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Topics: Garden Media Group

Trending Thursday: Why You Should be a Demanding, Green Brand

Posted by Emma Fitzpatrick on Thu, Nov 21, 2013 @ 9:00 AM

Social media has changed the way garden brands interact with their customers. One-way dialogues are out, and two way conversations are in.

With this change, brands have the opportunity to ask for more from their customers.

In 2014, Garden Media's Garden Trends Report sees "demanding brands" as a big home, garden, and lifestyle trend for the new year.

Below are marketing tips to show how and why your garden business should be a demanding, eco-superior brand in 2014.

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Topics: Trending Thursday, garden trade show marketing, Garden Media Group, Garden Trends

Garden Media Reveals the Best Holiday Gifts for Gardeners on 11/19

Posted by Emma Fitzpatrick on Mon, Nov 18, 2013 @ 9:00 AM

It may seem early to be talking about holiday gifts, BUT, since Thanksgiving is so late this year, we couldn't wait!

Plus, this traditional holiday shopping season (after Thanksgiving) to Christmas Eve is the shortest one in a DECADE.

To jumpstart your holiday shopping, we partnered with Hometalk to have a live, fun Google+ Hangout tomorrow, November 19th at 2 pm EST. We'll be talking about the best gifts for gardeners on any budget.

Read on to learn how to join--and get a sneak peek at the features we'll be unveiling!

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Topics: garden marketing, Digital Branding, Garden Media Group, Garden Trends

4 Ways to Write Headlines that Actually Get Clicked

Posted by Emma Fitzpatrick on Wed, Nov 13, 2013 @ 9:00 AM

The short, snappy title you type off right before you post your blog, tweet, or story is the reason for your downfall.

Even though headlines seem like the last step in publishing, they're the most important by far.

If you have a ho-hum headline, no one will click on it to discover the golden editorial waiting for them.

Instead, you need to really focus on crafting headlines that inspire and intrigue your audience enough to click through!

Below are the top 4 ways to write headlines that your readers can't help but click!

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Topics: garden marketing, creating content, branding, PR Strategy, Digital Branding, content marketing, blogging

4 Ways to Get the Biggest Bang for Your Buck from Your PR Agency

Posted by Emma Fitzpatrick on Mon, Nov 11, 2013 @ 9:00 AM

When deciding to partner with a PR firm, your garden business is making a big investment.

Signing a yearly or multi-year contract is the most common practice for PR firms, which means you need to be completely ready for the commitment.

One way to make sure you maximize your partnership with your PR firm is to prep and ask tough questions about communication, price, and expectations before you begin.

Get the most out of your partnership with a PR firm by using these 4 tips to get the biggest bang for your buck.

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Topics: hiring a public relations person, garden PR consultant, horticultural marketing communications

Trending Thursday: Marketing to the Newest Generation of Gardeners

Posted by Emma Fitzpatrick on Thu, Nov 7, 2013 @ 9:00 AM

A huge garden and home trend for 2014 is that the newest growers and gardeners of 2014 will be hitting the market: the millennials.

Millennials are those between the ages of 18-34, and they currently make up 23% of the US population. That means that 23% of those with spending power in the upcoming year will be the hard-to-reach, upcoming gardener.

Below are the top marketing tricks and tips to connect, engage, and convert millennials  from budding to devout gardeners.

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends

Media Relations Case Study: Secrets from Key Influencers

Posted by Emma Fitzpatrick on Wed, Nov 6, 2013 @ 9:00 AM

Last week, Garden Media's Suzi McCoy hosted a Google+ Hangout to discuss how to connect, inspire and wow the media.

The G+ Hangount expanded on key aspects from Garden Media's media relations' e-Book, How to Win the Media's Heart.

Katie Ketelsen of Better Homes and Gardens.com, Michelle Slatalla of Gardenista, and David Ellis of American Gardener joined Suzi to dish on the best tricks and treats for getting your garden business in leading industry publications like these.

Below are the top tips for getting media placements by forming relations with key media influencers.

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Topics: garden marketing, PR Strategy, Media Relations, case study, garden industry public relations, key influencers

Trending Thursday: Spooky Flowers & Halloween Themed Gardens

Posted by Emma Fitzpatrick on Thu, Oct 31, 2013 @ 9:00 AM

Holiday-themed campaigns and real-time marketing are a big trend right now.

And, this year, spooky flowers and garden accessories are hot, too. They're popping up everywhere, from Urban Gardens to Sunset magazine.

It's a natural fit though. Halloween is about things that go bump in the night, and what better decorations than those that are ALIVE! 

Below are 9 garden plants and products that will add something unexpected to your Halloween décor this year for a unique, spooky twist on the typical.  Because we know- you’re anything but typical.

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Topics: Trending Thursday, trends, gardening, horticultural marketing communications, garden industry public relations, Garden Trends

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