The divide between homeowners and renters is continuously growing.
Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.
Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.
It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.
So, what are some of the most important differences between these two demographics?