GROW! Marketing and Public Relations Tips

'Tis the Season of Giving: 4 Companies Doing Good

Posted by Katie Dubow on Wed, Dec 21, 2016 @ 8:04 AM

The holiday season is here – which means goal setting and planning for 2017, lots of holiday parties and, for many, giving back to others.

In fact, the holidays are the most popular time for companies to harness the spirit of giving. Nearly 34 percent of all charitable giving is done in the last three months of the year, 18 percent in December alone.

It's for this reason that #GivingTuesday was created, a global day dedicated to giving back. This year it fell on Nov. 29. Next year it falls on Nov. 28. 

Here at Garden Media, we celebrate the holiday spirit by giving back at our annual Christmas Wrap. This year we had the pleasure of working with Oxford Church of the Nazarene and the Lighthouse Youth Center, a para-church organization that gives back to youth ages 9-18.

We gather as a team to sing Christmas songs, eat cookies and wrap our gifts. It’s a time of year when thinking about others is easy, fun and makes us feel good.

But enough about us. Let's take a look at what some of our favorite companies do for others:

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Topics: hashtag, holiday

Instagram Helps Garden Businesses Explore The World

Posted by Nikole Gennari on Thu, Jul 9, 2015 @ 9:00 AM

Instagram, an app that allows users to edit and share photos, wants to become the go-to source for information and trends.

Instagram recently updated several search features, allowing the app to become increasingly more user friendly.

The search icon now offers an expansive menu of dynamic content and trending tags. One of Instagram’s newest functions allows users to explore live updates happening around the world.

Instagram CEO, Kevin Systrom, told Wired magazine “It’s a real-time visual pulse for what is happening in the world.”

Read on for more information on how garden brands can utilize the new Instagram updates.

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Topics: Digital Branding, garden business, Instagram, social media, hashtag

How Brands can use #Hashtags to Generate Clicks

Posted by Lauren Grow on Wed, Mar 25, 2015 @ 8:00 AM

Oxford English Dictionary debuted a new word in June 2014 – “Hashtag.”

The popular metadata tag allows social media users to combine words and phrases to formulate a search of key words pertaining to anything imaginable.

Hashtags have revolutionized social media since they were introduced on Twitter in 2009. Today, they serve as mini search engines and create opportunities for brands to categorize content, showcase personality, promote events and build buzz around a product.  

Although they began on Twitter, hashtags have since been incorporated into every social media platform available to consumers. They have even become incorporated into vocal speech.

Continue reading to learn how garden brands can incorporate hashtags into their social media branding strategy.

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Topics: Twitter, branding, Marketing to Millennials, Garden Media Group, social media, marketing, facebook, hashtag, Social

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