GROW! Marketing and Public Relations Tips

Courtney Brown

Recent Posts

Grow! With Katie welcomes Joe Lamp'l

Posted by Courtney Brown on Mon, Apr 6, 2020 @ 3:01 PM

The first guest on Grow! with Katie is Joe Lamp’l, the famous “Joe” behind the gardening-intensive website, 

Katie and Joe talk about his love for gardening, which came from a young age when he had a run-in with his parents’ favorite shrub. He shoved the broken branch into the ground and a few weeks later, the branch had taken root, and so did his interest for horticulture.

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Inside Scoop on the 2021 Garden Trends

Posted by Courtney Brown on Wed, Apr 1, 2020 @ 12:00 AM

We work year-round to source trends for our Garden Trend Reports. And what better day than April 1 to share with you some of the biggest trends we’re predicting for 2021.

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Topics: trends, Garden Trends

Etiquette for Modifying or Cancelling an Event

Posted by Courtney Brown on Mon, Mar 23, 2020 @ 9:10 AM

Every company, small business, family, and individual has been tuned in to the news to stay updated on the growth of COVID-19 (Novel Coronavirus). Gatherings have been postponed and many have been cancelled. Some organizations are finding ways to move to an online way of functioning, including public schools, colleges, businesses, and churches. 

There are steps that need to be taken to professionally and successfully make major changes to your event, including cancelling it.

Read more to learn what we suggest for postponing or cancelling an event.

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Topics: trade show public relations, garden trade show marketing

Get Started NOW on your Spring Gardening

Posted by Courtney Brown on Wed, Mar 18, 2020 @ 11:56 AM

Gardening is not cancelled.

In fact, studies show gardening is essential to your mental and physical health. 

Imagine a day, not too far from now, where we can once again hug our friends and neighbors, live life normally, and return to a peaceful state of mind. We are living for that moment right now. 

But in the meantime, people need something to keep themselves busy. There is no better time than now to get started on spring gardening projects!

Read on to gather some inspiration to get the garden growing. Please share these with your customers or anywhere you think people need a little break!

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Green Industry Being Impacted by Coronavirus

Posted by Courtney Brown on Fri, Mar 13, 2020 @ 8:37 AM

Events have been postponed, and some cancelled, due to COVID-19, or the Coronavirus.

Warnings of gathering in groups, small or large. Some suggest groups of 250+ people should not gather, others are saying just fifty people together could be a danger to our health and well-being.

Concerts and music festivals, including the two-weekend festival in Southern California, Coachella, has been postponed. Many colleges and large companies are being transitioned to a remote-style business plan. The world is going on a "shut-down mode" in hopes to kill off this virus and keep humanity safe.

The green industry is starting to feel the sting of the Coronavirus as well.

Read more to find out what impact this could have on industry trade & consumer shows.

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Topics: Garden Trends

Trending Thursday: Tips to Make Your Garden Brand Pop

Posted by Courtney Brown on Thu, Jan 15, 2015 @ 9:11 AM

People aren’t just wearing denim anymore – they’re using it in the garden. 

The worn down hues of denim give off a comfortable and contemporary look to almost anything, including outdoor spaces.

The 2015 garden trend, Color Pops, has two faces. The first is all about standing out in the crowd and being noticed. This year, gardeners will rely on bold teal and pink to take their outdoor spaces to the next level.

The second is a more cool, vintage feel. Pastel hues and rustic textures like denim will make a statement, proving that all types of color can “pop” when paired correctly.

Having denim in your garden may seem strange, but that’s what makes it interesting to others and helps you personalize your garden space.

This 2015 garden trend not only applies to gardens. Brands that operate with a “Color Pop” strategy will gain more recognition and see a boost in sales.

Continue reading for tips on how to incorporate this 2015 trend into your garden brand’s media strategy.

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Topics: PR Strategy, trends, Garden Trends, social media

How Email Savvy Garden Brands Succeed

Posted by Courtney Brown on Wed, Dec 10, 2014 @ 4:51 PM

There are a lot of busy bees working in the garden business world during the day.

Communication is always key and with technology advancing, emails are becoming more popular than picking up a phone and calling someone.

Continue reading for quick tips to help your garden brand get in touch with someone efficiently and without being overwhelming.

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Topics: creating content, audience, Garden Media Group, garden industry public relations, emails


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