With every trend, there's an anti-trend, also known as an antipode.
Especially in the realm of garden design and outdoor living decor, there's always a multitude of trending styles.
As such, while simple elegance's crisp lines and black/white flower combinations make a subtle statement, the trend's antipode "Frac'd Up" is breaking all the rules.
Frac'd Up garden design and decor rejects neat and tidy. Instead, this garden trend embraces geometric shapes, exemplified by fractions and dimensions with explosions of colors and textures.
Read on to see 3 ways your garden business can leverage the Frac'd Up garden trend to stay on the cutting edge in 2014.
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Topics:
garden marketing,
Pinterest,
Digital Branding,
Trending Thursday,
Garden Media Group,
Garden Trends
Paperless billing practices, community recycling programs, and post-consumer paper products have saved countless trees.
That's something to get excited about!
We're not out of the proverbial woods yet, though. Over 4 million urban trees are lost each year, according to a study published in Urban Forestry & Urban Greening.
Revitalizing the tree canopy is important since trees provide a TON of benefits. Green consumers are in-tune to this, which makes planting trees a hot 2014 gardening trend.
Your gardening business can (and should) be the perfect place for garden customers to get started.
Keep reading to learn 3 ways you can capitalize on this scorching hot garden trend in 2014!
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Topics:
lawn and garden public relations,
Trending Thursday,
Garden Media Group,
garden industry public relations,
Garden Trends
As the buy local, live local movement continues to thrive, this trend is still growing in 2014 with cultur-vating.
Gardeners are taking local to the next level this season.
Instead of simply buying local, they're growing local plants and flavors - and blending it with their international heritage.
Gardeners crave this duality of culture and plants for spring and summer 2014.
Discover how your garden business can use the cultur-vating garden trend to give your customers what they want this season.
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Topics:
garden marketing,
PR Strategy,
Trending Thursday,
Garden Media Group,
garden industry public relations,
Garden Trends
In 2014, simple is in - in a big way. From website design to garden design, people are tired of clutter!
This spring, gardening consumers are looking for easy to navigate spaces (both in the garden and in your gardening store) full of simple lines and muted colors.
As consumers become increasingly interested in the simple elegance garden trend, your business needs to do the same.
Learn how to use this garden trend to boost business by attracting new customers to your gardening business and keeping loyal customers as happy as can be.
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Topics:
garden marketing,
Trending Thursday,
garden industry public relations,
Garden Trends
The localized food and healthy eating trend continues to grow and people are no longer limiting themselves to basic tomatoes and peppers in their yard.
Instead, home gardeners want to take their edibles to the next level — think quinoa, unique berries, kale and dandelions. In fact, food plant and seed sales have surpassed ornamental plant sales.
Superfoods are a growing trend (literally!), and your gardening customers are craving these healthy, disease-fighting fruits and veggies this year.
Learn how superfoods are impacting your garden business this season — and three tips on marketing the garden trend to boost your bottom line, too.
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Topics:
garden marketing,
lawn & garden public relations,
Trending Thursday,
Garden Media Group,
garden industry public relations,
Garden Trends
In the gardening world, it will soon be out with the old and in with the new.
The way we learn, talk and execute gardening is all going to change in the next few years. Wondering what's driving this shift in how we learn about gardening?
Some 24% of the current population are millenials. Yes, we're talking about the tech-savvy, impatient, coddled, creative 18-36 year olds.
Below is a snap-shot of who the millenials are, why they're driving the finger-tip gardening trend, and a few tips on how your garden business can make this trend work for you.
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Topics:
lawn and garden public relations,
garden marketing,
Trending Thursday,
Garden Media Group,
Garden Trends,
marketing
There are many ways we can keep our bodies in shape: riding a bike, gardening, and swimming are all great ways to keep our bodies healthy.
But how can we keep our mind fresh?
Think gardens - calming indoor landscapes that feature houseplants, lawns, or natural sounds - are a garden trend for 2014, and not just because of their beauty. Indoor greenery has proven to boost the overall health of everyone who enjoys them!
Keep reading to learn 3 ways to market the positive energy of think gardens and jump-start your garden business this spring.
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Topics:
lawn & garden public relations,
Trending Thursday,
Garden Media Group,
Garden Trends
This year, as the winter months give way to spring blooms (finally!), you might notice something different about the customers your garden business serves --and it may surprise you!
Men, specifically those between the ages of 18-34, are emerging as a new target market in the gardening industry.
In fact, one study in 2013 found men in this demographic spend $100 more than the average gardener on lawn and garden supplies. In the upcoming months, as men become more invested in their gardens, your marketing materials need to reflect this growing trend.
Read on to learn simple, yet powerful ways your garden business can expand their reach to men this season.
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Topics:
audience,
Trending Thursday,
Garden Media Group,
Garden Trends
2014 is already a 1/3 of the way over. Hard to believe isn't it? Seems like just yesterday we were talking about what gardening trends would dominate the year!
As 2014 continues, the changes and trends in the marketing and communication realm are clearly emerging--and will become increasingly important in the latter half of 2014.
What trends does your gardening business need to keep afoot of in the marketing world?
We've got the top 3 biggest trends in gardening marketing and communications below. Read on to unlock the secrets and keep your gardening business a step ahead of the rest.
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Topics:
Public Relations Trends,
Trending Thursday,
garden industry public relations,
content marketing,
Garden Trends
Imagine your customer's perfect garden. Is it filled with bugs? If not... it should be! Without pollinators, plants are unable to reproduce, which causes your garden's life cycle to stop.
In recent years the population of pollinators has been declining, leading to a drop of availability for many foods, and a major garden trend in 2014.
As the situation for the bees and other pollinators continues to draw media attention in 2014, 'bee-neficals' will BEE a huge 2014 Garden Trend.
Read on to find out more about these bee-nefical bugs and how to use them in your garden business!
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Topics:
Trending Thursday,
Garden Media Group,
Garden Trends