GROW! Marketing and Public Relations Tips

Trending Thursday: Dress Up the Yard Big Garden Trend in Spring 2014

Posted by Megan Psenicska on Thu, Apr 3, 2014 @ 9:00 AM

“Dress up your yard” is slated to be a BIG garden trend in spring 2014.

As the weather warms up, homeowners want their gardens and outdoor living spaces to be a place where they can entertain guests on the weekends or relax after a hard day's work.

Flowers are no longer the only way consumers are adding pizazz to their yards. Gardeners and home stylists of all kinds are going the extra mile and dressing up their gardens in a number of creative ways this spring.

From decorative planters to creative DIY projects, people are constantly looking for the newest way to set their garden apart.

See how your garden business can take hold of the "Dress Up Your Yard" garden trend this spring below.

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Topics: Trending Thursday, gardening, Garden Media Group, Garden Trends

Trending Thursday: How Can Your Garden Business Spot Garden Trends?

Posted by Megan Psenicska on Thu, Mar 27, 2014 @ 10:02 AM

Last week, you learned how to use trends in your garden business. This week, Garden Media Group will share their secrets on how to spot trends!

You don’t need to be psychic to know what is going to be the next "big thing" in the garden industry.

With these trend-spotting tips from trend experts at Garden Media Group, your garden business can always know-or even be a few steps ahead-- of upcoming consumer trends in the lawn and garden industry.  

Read on to learn how to spot trends in the garden industry!

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Topics: Trending Thursday, trends, Garden Media Group, Garden Trends

Trending Thursday: How to Use Trends in Your Garden Business

Posted by Megan Psenicska on Thu, Mar 20, 2014 @ 10:00 AM

As you already know, we at Garden Media Group love spotting the latest trends. What you may not know is why looking at these trends is important for every garden business. 

Every year Garden Media releases the Garden Trends Report to inform you about what trends to look for coming over the horizon. However, if garden businesses don’t understand how to use these trends to advance their company and grow sales, all our hard work is going to waste! 

Read on to find out why you should care about trends and how they can help your business!

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Topics: Trending Thursday, garden business, Garden Media Group, Garden Trends

"Why Garden Trends" Shares Secrets of How Garden Trends Impact the Bottom Line

Posted by Emma Fitzpatrick on Thu, Mar 13, 2014 @ 10:00 AM

At Garden Media Group, we're known for our annual trends report.

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We've been told that Garden Media has the crystal ball when it comes to predicting trends. We've got our finger on the pulse of the horticulture, outdoor living, and lawn and garden industries.

Within the last 13 Garden Trends Reports, Garden Media’s predictions have been right on! From the rise of the Made in the U.S.A. and ‘buy local’ movement to men getting in the garden, growing vegetables and a renewed interest in organics, Garden Media always has our eye on the horizon.

So, we want to share with you WHY we love trends so much--and it's not just because they're fun to predict.

Our new e-book "Why Garden Trends" is HERE to dish on our secrets.

Learn why your garden business needs to react to trends, anticipate them, or, even better, shape them to your business’ advantage below.

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Topics: Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: Market "Drink your Garden" Trend to Drive Sales

Posted by Megan Psenicska on Thu, Mar 6, 2014 @ 9:00 AM

Gardeners are always looking for new ways to use what they grow, so drinking foods from the garden is becoming a big trend for 2014.

Though, Garden Media predicts that drinking your garden is a trend that has lasting power.

More and more people are tackling DIY projects. In fact, each year, nearly 1 million Americans brew beer and make wine at home. Just as popular, people are using the fruits and vegetables from their garden to make creative cocktails and smoothies.

Read on to learn a few marketing tips to take advantage of the "Drink Your Garden" trend and boost sales for your garden business while you're at it, too!

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Topics: lawn and garden public relations, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: How to Use Trends to Grow Your Garden Business

Posted by Megan Psenicska on Thu, Feb 27, 2014 @ 9:00 AM

Trends spotters have spoken!

Suzi McCoy sat down with garden industry leaders, Shawna Coronado of Shawnacoronado.com, Robin Horton of Urban Gardens, and the two winners of Garden Media’s contest, Christy Wilhelmi of Gardenerd and Carl Alguire of Smart Gardener to discuss how to use trends to drive sales.

These garden industry leaders and garden businesses shared their tips and insights on how to use the 2014 Garden Trends report to boost sales in your garden business.

We've broken their insights into short, sweet videos, so you can share these informative tidbits! 

Read on to learn quick and easy tips on how you can use the trends in your garden business.  

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Topics: Trending Thursday, garden industry public relations, Garden Trends

Learn How to Use Garden Trends to Boost Business and Drive Sales

Posted by Emma Fitzpatrick on Thu, Feb 20, 2014 @ 9:00 AM

Want to drive sales, attract new customers, and grow your garden business?

Then, join us at 2 p.m. today EST for our "Talking Trends" Google+ Hangout. You'll learn secret tips, tricks, and tactics from industry leaders and garden businesses, who have done it themselves. That's right! Our winners from our contest will be a few of our featured guests!

Click here to watch the Google+ Hangout here.

Get the skinny on what exactly you'll learn about using garden trends to boost sales and who will be joining Garden Media's Suzi McCoy below.

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: Live Plants are a Garden Trend for Valentine's Day

Posted by Emma Fitzpatrick on Thu, Feb 13, 2014 @ 9:00 AM

This year, Valentine's Day is getting trendy--garden trendy that is.

People are looking for a unique gift that goes beyond the typical box of chocolates and bouquet of red roses--and gardeners everywhere are sure to be pleased!

Live plants are red hot this Valentine's Day! Why?

Living plants are a way to show that your sweetheart that your love will keep blooming long after the holiday is over.

Plus with the wide array of beautiful, live plants and garden accessories, you can find a unique gift that's just right for your sweetie.

Read on to discover Garden Media's top 4 trendy Valentine's Day gifts that grow this year.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: Suzi McCoy Talks Trends with Ron Wilson

Posted by Emma Fitzpatrick on Thu, Feb 6, 2014 @ 10:00 AM

2014 Garden Trends are the talk of the town this time of year.

Get the inside scoop on what home and garden trends are going to be hot in 2014 from Garden Media's resident trend spotter and CEO, Suzi McCoy.

McCoy talks with Ron Wilson of "In the Garden with Ron Wilson" and dishes on what she sees as the upcoming garden trends for the year.

Read on to listen to the full interview with Suzi McCoy yourself!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: Use Composting Garden Trend in Garden Business

Posted by Emma Fitzpatrick on Thu, Jan 30, 2014 @ 9:00 AM

One of the 2014 Garden Trends is "Ground Up."

We predict composting will continue to grow in 2014 with more and more municipalities around the country mandating residential composting.

Presently, 25% of US households compost, which means 1.2 million tons of food goes into a landfill each year. A whopping 97% of food scraps are tossed each year.

As gardeners, you know that food scraps can be turned into black gold for your garden since compost is packed with nutrients for your garden. Plus, a healthy garden starts from the ground up.

Throughout 2014, composting will continue to grow as a major garden trend. Take hold of this trend to increase sales for your garden business by implementing the following marketing tips below.

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Topics: Trending Thursday, garden business, garden industry public relations, Garden Trends

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