For our brand new Spring Speaker Series, we sat down with Garden Media Group’s most veteran employee, Stacey Pierson.
Stacey has been with the company for more than16 years and is a public relations pro when it comes to the lawn and garden industry. As an Account Supervisor, Stacey has helped launch products and build amazing brands for her clients.
Topics: Public relations, press releases, image building, Garden Media Group, Speaker Series
Oxford English Dictionary debuted a new word in June 2014 – “Hashtag.”
The popular metadata tag allows social media users to combine words and phrases to formulate a search of key words pertaining to anything imaginable.
Hashtags have revolutionized social media since they were introduced on Twitter in 2009. Today, they serve as mini search engines and create opportunities for brands to categorize content, showcase personality, promote events and build buzz around a product.
Although they began on Twitter, hashtags have since been incorporated into every social media platform available to consumers. They have even become incorporated into vocal speech.
Topics: Twitter, branding, Marketing to Millennials, Garden Media Group, social media, marketing, facebook, hashtag, Social
Everyone is talking about this weekend’s House of Cards binge - even the cast of Sesame Street.
In a new clip titled “House of Bricks” a cruel politician named Frank Underwolf attempts to blow down the three little pigs’ houses and take over the strong “White Brick House.”
This clip has everything, House of Cards references, basic math problems and even an appearance by the three little pigs. (And yes, Underwolf speaks directly in to the camera.)
The Sesame Street version of House of Cards demonstrates a valuable public relations lesson. Brands can reach more consumers when they cater their messages to appeal to target audiences.
Continue reading to learn how garden brands can appeal to new consumers.
Topics: audience, branding, Garden Media Group, garden industry public relations
Last year, more than 5 million women tweeted something negative about body image or themselves.
Dove wants to change that.
The beauty company’s mission is to inspire and encourage people to feel beautiful. As a leader in positive body imaging and messaging for the past several years, Dove has teamed up with Twitter to put an end to people’s low self-esteem and discomfort in their own skin.
The company launched its speakbeauitful campaign during the 2015 Oscars. Shortly after it launched, #speakbeautiful went viral.
The Dove campaign teaches garden brands the dos and the don’ts to beginning campaigns and increasing brand awareness.
Continue reading to learn more about what garden brands should do before launching a campaign.
Topics: Twitter, branding, Garden Media Group, social media, marketing, Campaign, Dove
Social media has the ability to bring people all over the world together to talk about specific events. Sunday’s #Oscars proved once again that outlets like Twitter, Instagram and Facebook have a huge impact on the way consumers receive news.
What better time than awards season for garden brands to plant the seeds for a future of retweets, likes, favorites and re-pins?
Continue reading for more information on how brands can promote themselves and build a personality through social media.
Topics: branding, marketing communications, Digital Branding, Garden Media Group, social media
New York Fashion week ends today, which means the world’s most stylish influencers are packing their designer bags and looking to a new city for this season’s inspiration.
Trend spotters at Garden Media are feeling especially inspired and are gathering materials from the shows for our 2016 Garden Trends.
Though one deals with fabric and the other deals with soil, the garden and fashion industry have a lot in common.
Continue reading for more information about what garden brands can learn from New York Fashion Week.
Topics: audience, branding, press releases, image building, Garden Media Group
Garden Media Group is ready for its close up. In addition to releasing our in-depth trends whitepaper, today we launch our new YouTube video series highlighting top industry trends for 2015. The Garden Trends Report for 2015, “Unearthing the Best Life,” identifies nine consumer trends that will shape the garden and outdoor living industry for the coming year. Each video in the series highlights one trend to help viewers understand why it resonates in the industry.
Topics: Garden Media Group, Garden Trends, social media, Youtube
Valentine’s Day is quickly approaching, which means thousands of people across the country will demonstrate their love and affection thought cards, candy and dinner.
While a lot of people offer different opinions about the Feb. 14 holiday, there’s one thing professionals in this industry can agree on: working in public relations is like dating.
In honor of Valentine’s Day, here is a list of reasons why we equate this industry to the dating scene.
Continue reading for more information about why working in public relations is like dating.
Topics: Public relations, branding, Garden Media Group, garden industry public relations, Valentine's Day
Elena of Avalor is the newest princess slated to appear on the Disney Junior network in 2016.
While Disney fans are used to meeting a variety of new characters on a regular basis, Elena proves significant because she is the first "princess inspired by Latin cultures."
According to Mashable, “Elena, described as a "confident and compassionate" 16-year-old, will be introduced in a 2016 episode of Sofia the First and that arc will set the stage for the launch of a solo series, Disney said.”
Elena of Avalor’s introduction also demonstrates a new top garden trend: appealing to a diverse customer base.
Garden brands need to focus on the industry’s top new consumers for 2015: Hispanics, millennials and young men.
Continue reading for information on how brands can connect with the new consumers.
Topics: audience, Trending Thursday, Marketing to Millennials, Garden Media Group, Garden Trends
It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world.
Garden brands also use it to connect with consumers in a variety of ways.
While it is easy, instant and efficient, the tone of a message doesn’t always translate from screen to screen.
According to PR Daily, an email send off, also known as a valediction, can be just as important as the body of the message itself.
Its list of 39 ways to close an email demonstrates that valedictions can also show creativity while still remaining professional.
Garden brands that structure their emails professionally and show creativity will see higher response rates.
Continue reading for tips on how to close an email.
Topics: creating content, branding, PR Strategy, Garden Media Group, emails
