GROW! Marketing and Public Relations Tips

"Why Garden Trends" Shares Secrets of How Garden Trends Impact the Bottom Line

Posted by Emma Fitzpatrick on Thu, Mar 13, 2014 @ 10:00 AM

At Garden Media Group, we're known for our annual trends report.

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We've been told that Garden Media has the crystal ball when it comes to predicting trends. We've got our finger on the pulse of the horticulture, outdoor living, and lawn and garden industries.

Within the last 13 Garden Trends Reports, Garden Media’s predictions have been right on! From the rise of the Made in the U.S.A. and ‘buy local’ movement to men getting in the garden, growing vegetables and a renewed interest in organics, Garden Media always has our eye on the horizon.

So, we want to share with you WHY we love trends so much--and it's not just because they're fun to predict.

Our new e-book "Why Garden Trends" is HERE to dish on our secrets.

Learn why your garden business needs to react to trends, anticipate them, or, even better, shape them to your business’ advantage below.

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Topics: Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Big vs. Small Garden Public Relations Firms: Which is Better

Posted by Emma Fitzpatrick on Wed, Mar 12, 2014 @ 9:00 AM

With PR firms, bigger isn't always better.

In fact, a big PR firm may be more of a negative than a positive, but we'll talk about that in a bit!

When hiring a public relations firm, whether you're a big or small garden business, PR is a big investment and there are many factors to consider.

To discover the nitty-gritty details on hiring a public relations firm, read the step by step process here.

Then, learn 4 reasons why a small PR firm can rock your socks off--and may even be better than that big ol' firm and an even bigger investment.

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Topics: Public relations, lawn and garden public relations, hiring a public relations person, PR Strategy, garden PR consultant, Garden Media Group, garden industry public relations

Trending Thursday: Market "Drink your Garden" Trend to Drive Sales

Posted by Megan Psenicska on Thu, Mar 6, 2014 @ 9:00 AM

Gardeners are always looking for new ways to use what they grow, so drinking foods from the garden is becoming a big trend for 2014.

Though, Garden Media predicts that drinking your garden is a trend that has lasting power.

More and more people are tackling DIY projects. In fact, each year, nearly 1 million Americans brew beer and make wine at home. Just as popular, people are using the fruits and vegetables from their garden to make creative cocktails and smoothies.

Read on to learn a few marketing tips to take advantage of the "Drink Your Garden" trend and boost sales for your garden business while you're at it, too!

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Topics: lawn and garden public relations, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Convert More Leads to Customers with these Content Marketing Tips

Posted by Emma Fitzpatrick on Wed, Feb 26, 2014 @ 9:00 AM

If you want to convert more of your garden business's leads into customers (which who doesn't!?), you're going to learn Garden Media's secrets of the trade below.

Yes, converting more leads into customers isn't luck; it's about providing content in context using the information you have at your fingertips through your content marketing plan.

You've already hooked your reader by attracting them to your site, engaged with them, and now it's time to seal the deal.

Read on to discover Garden Media's secrets on converting your blog readers into new, soon to be loyal, customers with these content marketing tips.

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Topics: garden marketing, case study, Garden Media Group, garden industry public relations, content marketing

Learn How to Use Garden Trends to Boost Business and Drive Sales

Posted by Emma Fitzpatrick on Thu, Feb 20, 2014 @ 9:00 AM

Want to drive sales, attract new customers, and grow your garden business?

Then, join us at 2 p.m. today EST for our "Talking Trends" Google+ Hangout. You'll learn secret tips, tricks, and tactics from industry leaders and garden businesses, who have done it themselves. That's right! Our winners from our contest will be a few of our featured guests!

Click here to watch the Google+ Hangout here.

Get the skinny on what exactly you'll learn about using garden trends to boost sales and who will be joining Garden Media's Suzi McCoy below.

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, garden industry public relations, Garden Trends

Use Content Marketing to Engage Customers in your Garden Business

Posted by Emma Fitzpatrick on Wed, Feb 19, 2014 @ 9:00 AM

The beauty of content marketing is that the journey does not end when the content has been created; in fact, it's only beginning.

Now that you are creating content and attracting readers to your garden business's blog and website, it's time to begin connecting with them.

During this stage of content marketing, you want to begin to really understand your leads by learning what they're interested in and how you can help them.

Below, we'll provide a step by step list of how to use content marketing to engage with your readers and leaders - and eventually turn them into customers.

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Topics: creating content, PR Strategy, garden trade show marketing, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: Live Plants are a Garden Trend for Valentine's Day

Posted by Emma Fitzpatrick on Thu, Feb 13, 2014 @ 9:00 AM

This year, Valentine's Day is getting trendy--garden trendy that is.

People are looking for a unique gift that goes beyond the typical box of chocolates and bouquet of red roses--and gardeners everywhere are sure to be pleased!

Live plants are red hot this Valentine's Day! Why?

Living plants are a way to show that your sweetheart that your love will keep blooming long after the holiday is over.

Plus with the wide array of beautiful, live plants and garden accessories, you can find a unique gift that's just right for your sweetie.

Read on to discover Garden Media's top 4 trendy Valentine's Day gifts that grow this year.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Attract New Customers to your Garden Business with Content Marketing

Posted by Emma Fitzpatrick on Wed, Feb 12, 2014 @ 9:00 AM

Content marketing is a new ballpark for advertisers and marketers in the garden industry.

With content marketing, your garden business will be attracting, engaging, listening, and converting consumers who are already interested in what you have to offer.

The days of blind sending direct mailers are out since all those messages get lost in the noise anyway.

With content marketing, your garden business, blog, and website will be found by potential customers via a Google search. They'll ask a question or search a term related to your business, and voila, your page will pop up.

Let's jump into how your garden business can begin attracting new customers by setting goals for your content marketing plan--then making them a reality.

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Topics: audience, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: Suzi McCoy Talks Trends with Ron Wilson

Posted by Emma Fitzpatrick on Thu, Feb 6, 2014 @ 10:00 AM

2014 Garden Trends are the talk of the town this time of year.

Get the inside scoop on what home and garden trends are going to be hot in 2014 from Garden Media's resident trend spotter and CEO, Suzi McCoy.

McCoy talks with Ron Wilson of "In the Garden with Ron Wilson" and dishes on what she sees as the upcoming garden trends for the year.

Read on to listen to the full interview with Suzi McCoy yourself!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

2014 Garden Trends Infographic Unveiled

Posted by Emma Fitzpatrick on Thu, Jan 23, 2014 @ 9:00 AM

Every year, we work hard to inform you of the upcoming trends for the year. Now it is your turn to spread the word!

To make the 2014 Garden Trends even easier to share and love, Garden Media is unveiling a beautiful infographic.

Let's work together to generate buzz with this infographic. Share it, tweet it, blast it on social media, and do your thing to get everyone excited about what 2014 holds.

Scroll down to unveil Garden Media's 2014 Garden Trends Infographic!

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Topics: Trending Thursday, Garden Media Group, Garden Trends

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