As new flowers are blooming, Facebook is attempting to stay fresh as well. The social media platform never stops evolving.

This time around the site is making a few BIG changes that will begin hitting the web in just a few weeks.

As Facebook continues to transform, how your brand utilizes the site will change as well.

To ensure your garden business keeps up with the changes, we're going to outline the upcoming Facebook changes while also looking at how they'll affect your brand's presence on the social media site. 

As I am sure you've heard, Bonnier Corporation announced that the April issue of Garden Design would be its last.

Garden Design has always been one of our favorite magazines, so we wanted to be sure we penned a valiant, fitting farewell.

Below is Garden Media Group's tribute to Garden Design.

We're outlining the history, the end, and our favorite aspects about Garden Design.

Share in the memorial by commenting your favorite moments.

It goes without being said that at Garden Media Group, we LOVE plants. We think, write, promote, market, and revel in all kinds of plants and horticulture accessories day in and day out.

But, today, January 10^th, we want to stand on rooftop gardens and shout our love for one special kind of plant today: the houseplant! In fact, January 10^th is and always will be houseplant appreciation day.

After all, we’ve got a heck of a lot to be thankful for; houseplants are more than just a pretty face—though they truly are beautiful, aren’t they? Go ahead, revel in the day!

Buy a new houseplant, share your love by gifting a plant, sing to your plant today, whisper a thank you in its leaves, whatever works for you, works for us too! As long as you celebrate and appreciate the houseplant, we (and your houseplants) will be more than happy!

In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.

Being a PR firm for the lawn and garden industry allows us to see a lot of green during our day, aren't we lucky?! While, green isn’t usually the color that stands out, it’s far more common for the spectacular blooms to steal the show, Pantone has identified Emerald Green as the color for 2013.

Instagram is now a part of the personal realm, but it should also be in the professional world. 44% of American adults have a smart phone, which means they can easily snap a vintage-chic pictures on their Android or iPhone.

Instagram is free and has its own social network—while also easily hooking up to other social media platforms. 40% of Interbrand’s top 100 brands use Instagram, but does it make sense for your business?

Instagram has over 80 million users, and even if your garden business is focused on B2B or consumers, there’s a way to integrate Instagram into your media relations plan.

Below are 4 ways to use Instagram to spice up company announcements!

It’s always the little things that matter the most, even in business! While a ray of sunlight can brighten your outlook any day of the week,  integrating these tips will brighten your garden business’s bottom line.

Way back when, Facebook used to just be a tool for connecting with friends, but the social media mogul is branching out in new direction: e-commerce. Presently, a few large companies (Pottery Barn, Victoria’s Secret, and Neiman Marcus) are testing out the new “want” button.

Right now, it’s only being tested, but if the want button is adopted, the effect on your garden business could be huge!

Read on to find out just what the want button is and its potential effects on your garden business.

As if the media didn’t have enough political coverage, KitchenAid wiggled their way into the spotlight as well. During the first Presidential debate, the appliance maker tweeted,

“Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president.”

The tasteless, offensive “joke” was broadcast to the company’s 25,000 Twitter followers.  Before the tweet was deleted, a few of their followers were able to retweet it.

KitchenAid needed crisis communication—and fast! Their tweet was all over the news, so they had to take action quickly. The head of the company apologized and contacted various media sources to discuss the debacle, but despite their profuse apologizes, many customers on their Facebook page have vowed to never again use KitchenAid products! If only KitchenAid had a concise public relations media plan, the crisis could have been avoided!

Ensure you and your garden business don’t make a mistake like this by creating a fool proof public relations media plan!

Below are five tips to prevent (or recover) from a social media crisis.