A week (and two days!) has already rolled by in 2013. Time for a checkpoint: how are your New Year’s resolutions going?
No, not the ones where you vow to go to the gym more and eat healthier… the resolutions for your garden business!
A New Year means a new fiscal year. Round up the entire company, and create a new vision together.
Topics: branding, garden industry public relations, Garden Trends
The branding article in print in Green Profit.
Topics: trade show public relations, branding, garden trade show marketing, gardening
In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.
Topics: garden marketing, advertising vs public relations, lawn & garden public relations, garden business, SEO, advertising
I recently wrote an article about image building and rebranding for Green Profit magazine and wanted to share:
"You know what they say about first impressions lasting a lifetime? Baloney! From people to brands and politicians, this country is all about second chances. You just have to know how to reintroduce yourself properly and to the right people.
Topics: trade show public relations, branding, garden trade show marketing, gardening
Can your CEO blog? was the question posed on the front page of USA Today.
And the answer according to an article written by Del Jones, is "Maybe. Maybe not."
The USA story notes that while CEOs of smaller tech companies and PR firms are blogging, so far no Fortune 1000 CEO or chairman has launched a blog.
Here's the inside skinny from author and corporate blogging consultant Debbie Weil who was interviewed for this USA Today article.
Topics: lawn and garden public relations, lawn & garden public relations, horticultural marketing communications, blogging
Happy New Year and cheers to 2013! Let's make the year a BIG and successful one. And let's start with the press release.
We often hear, “Anyone can write a press release!” And that may be true, writing a press release that is picked up by the lawn and garden media and shared by bloggers is another story. Here at Garden Media we try to make our news releases “news worthy” by following these 6 golden rules.
Topics: trade show public relations, garden PR consultant, garden trade show marketing
We are officially signing off until the new year! The Garden Media Group Team is SO incredibly grateful for your support all year-round.
We are truly wishing you, your family, and friends the happiest holidays to date! Drink lots of egg nog, laugh a ton, and of course, soak up (and exude) the generosity and kindness of the holiday season.
May your Christmas be filled with joy, love and... LED lights!?
Topics: Garden Trends
Topics: garden PR consultant, content marketing, inbound marketing
If you read this blog, you know that content is king. But, does it matter where that content lives, whether it's online or in print?
Print is a medium that our clients still live for and we still see value in and getting a hit in the Wall St Journal or Southern Living is a home run. But, what if magazines and newspapers follow the Newsweek trend and move all of their content online? According to the Pew Research Center’s statistics on print vs. online media, more than half of Americans currently receive their news from digital sources, and the number of people relying on social media exclusively for their news has doubled in the past two years. The trend to digital is increasing everyday.
Topics: lawn & garden public relations, content marketing, inbound marketing
