There’s been a lot of buzz about brands redefining terms, especially among brands marketed toward women.

There’s the Dove Campaign for Real Beauty, Under Armour’s “What’s Beautiful” competition to redefine the female athlete, Betty Crocker’s redefinition of “homemaker” and most recently, Always’ #LikeAGirl campaign.  

What's the secret to these marketing campaigns' success?

First, instead of avoiding challenges, these marketing campaigns confront them head on.

Then, the challenges are transformed into something new, interesting and undoubtedly buzz-worthy.

Read on for tips about how the gardening industry can redefine the classic image of the gardener. 

Marketing, targeting and building relationships with Millennials will help your garden business to thrive in the present and grow in the future.

The question that needs to be answered first before your garden company can begin targeting this powerful demographic is:

Who are the Millennials and what do they value?

To fully connect and effectively market gardening to this powerful generation, your garden business needs to understand Millennials' demographics and psychographics. 

Continue reading to get to know this prominent generation a bit better in order to craft marketing messages that truly resonate.

Garden business owners know that a solid business plan is essential for success.

Business plans are how you communicate your vision when breaking into the field, and it's also the blueprint for maintaining success after you've gotten there.

But how can you measure success, and how do you know when you've reached it?

Any good garden business wants to answer these questions, but most of them ask a bit too late.

The best measurement strategies begin before your garden business even gets off the ground.

Keep reading to learn how to plan for your garden business' success with measurement metrics in mind.

“What’s trending now" has always been a hot news topic.

Now, however, news segments are getting trends directly from social media sites.

Even the Today Show and Good Morning America, the two biggest morning news shows, both feature special segments on what’s trending, frequently driven by social content.

As audiences show they're continually interested in trend stories, it’s time for your garden businesses to help get the word out, too.

Discover how your gardening business can use social media trends to craft timely pitches and branded content below.  

Everyone in the garden industry wants to know: “How do we reach Millennials?”

Already, Millennials are a bigger generation than the Baby Boomers and have a collective buying power of $200 billion annually.

In Garden Media’s new eBook How to Market Gardening to Millennials, we’re sharing tips and tricks on how to reach this powerful demographic.

Starting now and continuing each Wednesday in July, our GROW! blog will be detailing who the Millennials are, what matters to them, and how to build a long-term brand relationship with this generation.

Let’s start with what you need to know about Millennials – and why this generation is integral to the future of your garden business’ prosperity.

Return on investment (ROI) is the ultimate goal of public relations for garden businesses. Everyone wants to see tangible results. 

PR firms gather data to demonstrate their ROI using many variables. Measuring PR's effects can often be quantified with hard data. Sometimes, however, it cannot.

Yes, Facebook has TONS of users, more than 1 billion users internationally, or 17% of the world population at large. Twitter and Instagram, the other two big social media platforms, are still lagging behind in users with about 200 million.

Even though Facebook was once the king of social media, there's a major shift happening in how people use the platform.

As of late, Facebook's dedicated users are few and far between. 

Discover why Facebook's users are fleeing, which affects the reach, number, and time your garden business should spend on this social outlet below.

Trust is an essential element of any successful, long-term gardening business.

Before building brand ambassadors, you first need to earn trust. Once earned, trust can easily be lost if business leaders fail to communicate honestly and transparently with their consumers and shareholders.

Everything you do or don’t do affects the perception of your brand, and in the long run your trustworthiness is your most valuable asset.

Below learn four tips to boost your brand reputation and build fast, long-term trust in your company 

Gardening public relations is all about getting the word out about your product or service. Green PR pros are always looking for great people to help them do this.

Bloggers are one of the newest and most powerful media outlets, especially since they have such devout readers. However, measuring the public relations success of a blog hit can be tricky.

How do we deduce how influential specific bloggers are? It's not an exact science, but there are a few tricks.

Keep reading to learn 3 creative ways your gardening business can measure blogger influence. 

With every trend, there's an anti-trend, also known as an antipode.

Especially in the realm of garden design and outdoor living decor, there's always a multitude of trending styles.

As such, while simple elegance's crisp lines and black/white flower combinations make a subtle statement, the trend's antipode "Frac'd Up" is breaking all the rules.

Frac'd Up garden design and decor rejects neat and tidy. Instead, this garden trend embraces geometric shapes, exemplified by fractions and dimensions with explosions of colors and textures.

Read on to see 3 ways your garden business can leverage the Frac'd Up garden trend to stay on the cutting edge in 2014.