Everyone in the garden industry wants to know: “How do we reach Millennials?”

Already, Millennials are a bigger generation than the Baby Boomers and have a collective buying power of $200 billion annually.

In Garden Media’s new eBook How to Market Gardening to Millennials, we’re sharing tips and tricks on how to reach this powerful demographic.

Starting now and continuing each Wednesday in July, our GROW! blog will be detailing who the Millennials are, what matters to them, and how to build a long-term brand relationship with this generation.

Let’s start with what you need to know about Millennials – and why this generation is integral to the future of your garden business’ prosperity.

Return on investment (ROI) is the ultimate goal of public relations for garden businesses. Everyone wants to see tangible results. 

PR firms gather data to demonstrate their ROI using many variables. Measuring PR's effects can often be quantified with hard data. Sometimes, however, it cannot.

Yes, Facebook has TONS of users, more than 1 billion users internationally, or 17% of the world population at large. Twitter and Instagram, the other two big social media platforms, are still lagging behind in users with about 200 million.

Even though Facebook was once the king of social media, there's a major shift happening in how people use the platform.

As of late, Facebook's dedicated users are few and far between. 

Discover why Facebook's users are fleeing, which affects the reach, number, and time your garden business should spend on this social outlet below.

Trust is an essential element of any successful, long-term gardening business.

Before building brand ambassadors, you first need to earn trust. Once earned, trust can easily be lost if business leaders fail to communicate honestly and transparently with their consumers and shareholders.

Everything you do or don’t do affects the perception of your brand, and in the long run your trustworthiness is your most valuable asset.

Below learn four tips to boost your brand reputation and build fast, long-term trust in your company 

Gardening public relations is all about getting the word out about your product or service. Green PR pros are always looking for great people to help them do this.

Bloggers are one of the newest and most powerful media outlets, especially since they have such devout readers. However, measuring the public relations success of a blog hit can be tricky.

How do we deduce how influential specific bloggers are? It's not an exact science, but there are a few tricks.

Keep reading to learn 3 creative ways your gardening business can measure blogger influence. 

With every trend, there's an anti-trend, also known as an antipode.

Especially in the realm of garden design and outdoor living decor, there's always a multitude of trending styles.

As such, while simple elegance's crisp lines and black/white flower combinations make a subtle statement, the trend's antipode "Frac'd Up" is breaking all the rules.

Frac'd Up garden design and decor rejects neat and tidy. Instead, this garden trend embraces geometric shapes, exemplified by fractions and dimensions with explosions of colors and textures.

Read on to see 3 ways your garden business can leverage the Frac'd Up garden trend to stay on the cutting edge in 2014.

A brand new app launched last week that will provide your garden business with a way to streamline content for followers.

Pippit, brainchild of bloggers from Oh! Joy and Love Taza, allows users to add “pips,” or dots, to blog posts, photos and videos that lead to even more curated content.

Integrating blogs with social media has never been easier.

Learn what Pippit is and how this new social app can be powerful for your garden business blog.

Quantifying public relations provides valuable insight into the effectiveness of specific PR strategies, campaigns and tactics.

There are many ways to analyze the same set of data.

For example, looking at PR measurements and analytics through the lens of sports statistics develops an interesting, new perspective. 

Keep reading to learn how you can use sports to better understand the impact of public relations on your gardening business.

Paperless billing practices, community recycling programs, and post-consumer paper products have saved countless trees.

That's something to get excited about!

We're not out of the proverbial woods yet, though. Over 4 million urban trees are lost each year, according to a study published in Urban Forestry & Urban Greening.

Revitalizing the tree canopy is important since trees provide a TON of benefits. Green consumers are in-tune to this, which makes planting trees a hot 2014 gardening trend.

Your gardening business can (and should) be the perfect place for garden customers to get started.

Keep reading to learn 3 ways you can capitalize on this scorching hot garden trend in 2014!

Looking to build brand recognition for your garden business and attract new customers at the same time?

Tapping the first stage of the buying cycle, the awareness stage, with stellar digital content may be your solution.

By creating digital content, your gardening business can help gardeners become inspired or learn how to tackle a new DIY project. Armed with knowledge you’ve shared, customers feel confident in solving a problem, and best of all, you’ve earned their trust by sharing your expertise.

Read on to discover 4 ways to attract new garden consumers to your gardening business by enhancing your digital content.