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Katie Dubow

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People Spend their Money with Companies Aligned with their Values

Posted by Katie Dubow on Wed, Feb 12, 2020 @ 3:46 PM

A recent report by 5W Public Relations found that 71% of all people surveyed find it important to them to buy from companies that align with their values.

Even more notable, was the Millennials age group with 83% in agreement of its importance, illustrating the increasing trend towards cause marketing, especially in younger consumers.

The general public as a whole has become more aware of the social and political landscape with 59% of people surveyed stating that they like to buy products that show off their social or political ideologies or beliefs.

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The Art and Science of Tracking Garden Trends

Posted by Katie Dubow on Mon, Feb 3, 2020 @ 10:24 AM

Some of the trends predicted for 2020 are green collar jobs, frogs, plant-based foods and the color blue. Mushrooms and houseplants also are projected to gain continued momentum.

But how do we know? And how have we been so spot on predicting trends in each of the last 19 Garden Trend Reports?

We use use a number of tools to uncover emerging trends and monitor data in the garden and horticulture landscape. We've got our finger on the pulse of the horticulture, outdoor living, and lawn and garden industries.

Garden trends are also influenced by economics, demographic shifts, technological advances, lifestyle shifts, wellness, policy and more.

From the rise of the Made in the U.S.A. and ‘buy local’ movement to men getting in the garden, growing vegetables and a growing interest in plant based foods, we always have our eye on the horizon.

Read on to learn how we predict, anticipate, or, even better, shape trends to your business’ advantage.

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Topics: Garden Trends

Hootsuite Release Top Social Media Trends for 2020

Posted by Katie Dubow on Thu, Jan 9, 2020 @ 3:44 PM

We love trends. Mostly garden trends but we are also suckers for social media trends. This year, the team behind social media management tool Hootsuite has released a list of what they deem to be the most likely social media trends in 2020, following a survey of over 3,000 marketers.

As the new year starts many of you are busy in your content marketing planning. First, stop and  plan for the next big moments in social.

Their top picks included personalized messaging, bold political statements and the continuing rise of TikTok as a platform giant, among others.

Read more for a deep dive into the four game-changers for social media, according to Hootsuite.

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Topics: trends, social media

3 Tactics to Drive Garden Brand Growth in 2020

Posted by Katie Dubow on Tue, Jan 7, 2020 @ 10:48 AM

As we roll into our 33 year in business, we've worked with hundreds of garden brands and horticulture companies to improve marketing and growth plans. 

You know what we've noticed, many of you face similar issues. When it comes down to it, when you make three important shifts it impacts your brand beyond belief.

Read more to learn how to change your perspective in these three areas and magnify your brand's growth this year and beyond.

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Topics: branding, PR Strategy, Digital Branding

Garden Media Moves to Next Level

Posted by Katie Dubow on Fri, Jan 3, 2020 @ 12:30 PM

This release originally appeared on Garden Media's website.

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Topics: public relations media plan

A Letter to My Mother

Posted by Katie Dubow on Fri, Jan 3, 2020 @ 10:19 AM

I have some wonderful news.

As we enter this new decade, Garden Media Group ushers in the biggest change in our history.

On January 1, 2020 I purchased Garden Media from my mom, Suzi McCoy, and am taking over as owner and president.

While my brain swirls with inspiration and desires for the company, I’d like to take this time to shine a light on Suzi, and thank her, my best friend, biggest supporter, and mother, for her endless passion – or enSuziasm – for me and for Garden Media. Mamma, there is no one like you!

It took me until my adult years (and then some) to realize what this business is and the courage it took to start it. As a woman and a single mother, starting a business in 1987 wasn’t easy and running it successfully for 33 years must have been extremely challenging and rewarding.

Through it all, one of the things Suzi never faltered on is fun. Life was chaotic at times, but she always managed to find the good in any situation and have a good time.

My training for this job began in kindergarten. In the stories about people like you, companies and plants (so many plants), she passed down intangible lessons as my mentor and mother. From her I learned everything I know about running a business, about being fair, setting the bar high and then higher.

And now it is her time to relax. She worked hard to create the relationships and reputation we have. I won’t get to see her face every day, walk into her office for advice or share lunch when I forgot mine. But I have her intuition. And for that I am eternally grateful.

My mom has taught me that life doesn’t always go as planned. We must take chances and risks, embrace new opportunities with enthusiasm, and even when we find ourselves in doubt, if we believe in ourselves, we can make dreams into reality.

At the end of one of my favorite podcasts, How I Built This, Guy Raz always asks: Is your success due to luck or hard work? I can equivocally say I am the luckiest new business owner on the planet. My mom worked hard for horticulture and to help grow your businesses. We all reaped the benefits of that. And I promise to work as hard to grow this industry and live true to our vision to inspire 320 million Americans to live a healthy gardening lifestyle 52 weeks a year.

If you’d like to send Suzi a note, I’m sure she’d love to hear from you. Please mail to:

Suzi McCoy
516 Honeysuckle Lane
Vero Beach, FL 32963

Thank you and cheers to many successes in the next 33 years and beyond!

Katie Dubow
President, Garden Media Group

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Topics: lawn & garden public relations

Boost Your Social Media ROI in 2020

Posted by Katie Dubow on Thu, Jan 2, 2020 @ 11:32 AM

It's a new decade and a new chance to revamp your social media strategies.

When it comes to social media, does it feel like you’re throwing spaghetti at the wall to see what sticks?

Brands today are having a harder time getting visibility, engagement and conversions from social media than years prior.

Facebook shows about 1% of your organic posts to your fans. Additionally, once a fan likes your page, you only have 2 weeks to get their attention of they are lost as an organic fan forever.

Luckily, there are strategies you can use to see more results with your social media efforts (and investment).

Read more to learn how you can start the year off strong by making these 4 changes.

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Topics: social media

What We're Thankful for This Year

Posted by Katie Dubow on Mon, Nov 25, 2019 @ 3:53 PM

We have a Thanksgiving tradition at Garden Media. Each Thanksgiving, we stop, think, and share our gratitude with each other and our clients.  

So before Black Friday madness kicks off, we'd like to spend a few minutes reflecting and being thankful for what we have.

From friends and family to the little things, discover what the Garden Media team is thankful for this year.

 

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Topics: Garden Media

Instagrammers that Give Us Major Plant Inspo

Posted by Katie Dubow on Fri, Sep 20, 2019 @ 10:06 AM

On our personal Instagram feeds, the accounts we follow fall into a few categories. While we obviously keep up with our IRL friends (and some memes), we also love to double-tap on inspiring indoor and outdoor posts.

And there are some accounts that we could endlessly scroll through and get our inspiration fixes for both.

A few designers and gardeners have a passion for plants that they love to foster within their Instagram accounts. Whether they are photographing their own beautiful gardens or posting curated pictures, they never fail to make our scrolling a little brighter.

Want to see what members of the garden set you need to follow? Read ahead and find something new to like (or double tap.)

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Topics: Instagram, social media

Social Videos Build Engagement

Posted by Katie Dubow on Mon, Sep 16, 2019 @ 11:00 AM

Facebook and Instagram are visual mediums. And lately, they have turned the focus from photos to video. If you ask most marketers which content dominates social media, we say video.

BuzzSumo studied 777 million Facebook posts and says, there’s no better way to boost engagement than through video content.

Video posts generate 59% more engagement than other post types.

It’s not just organic posts that see higher engagement from video on Facebook either. Rounding up content from all of our clients shows, video is queen. 

Do some types of video work better than others on Facebook? Yes. Facebook Live has 10 times greater reach than all other forms of Facebook content and earns 6 times more interactions than pre-recorded video.

So whether you share video in an ad, an organic post or by live streaming, videos on Facebook and Instagram can be a great way to build an audience, as well as to kick off your customer journey…but how do you get started?

Read more to learn how to use Facebook and Instagram videos to build an audience.

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Topics: social media, video marketing

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