GROW! Marketing and Public Relations Tips

Jourdan Cole

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Trending Thursday: The Power of Mobile Emails for Garden Brands

Posted by Jourdan Cole on Thu, Jul 10, 2014 @ 9:00 AM

There is no slowing down email, despite predictions that this medium will go the way of the fax machine and MySpace.

More users sign up for accounts every day - and even better, they’re signing up to receive newsletters and promotions from the garden brands they love.

Mobile usage continues to grow, and a whopping 72 percent of US online adults send or receive personal emails via smartphone at least weekly, according to research by Forrester.

Gardening brands need to embrace the mobile platform NOW to reach the largest possible audience.

Read below to learn how to optimize emails for mobile devices - and the major payoff it can bring to your garden business.

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Topics: creating content, Digital Branding, Trending Thursday, content marketing

Trending Thursday: How the Garden Industry Can Redefine the Gardener

Posted by Jourdan Cole on Thu, Jul 3, 2014 @ 9:00 AM

There’s been a lot of buzz about brands redefining terms, especially among brands marketed toward women.

There’s the Dove Campaign for Real Beauty, Under Armour’s “What’s Beautiful” competition to redefine the female athlete, Betty Crocker’s redefinition of “homemaker” and most recently, Always’ #LikeAGirl campaign.  

What's the secret to these marketing campaigns' success?

First, instead of avoiding challenges, these marketing campaigns confront them head on.

Then, the challenges are transformed into something new, interesting and undoubtedly buzz-worthy.

Read on for tips about how the gardening industry can redefine the classic image of the gardener. 

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Topics: garden marketing, PR Strategy, Digital Branding, Trending Thursday, marketing

Trending Thursday: Social Media Generates Publicity for Garden Brands

Posted by Jourdan Cole on Thu, Jun 26, 2014 @ 10:00 AM

“What’s trending now" has always been a hot news topic.

Now, however, news segments are getting trends directly from social media sites.

Even the Today Show and Good Morning America, the two biggest morning news shows, both feature special segments on what’s trending, frequently driven by social content.

As audiences show they're continually interested in trend stories, it’s time for your garden businesses to help get the word out, too.

Discover how your gardening business can use social media trends to craft timely pitches and branded content below.  

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Topics: creating content, Media Relations, Digital Branding, Trending Thursday, Garden Trends, social media

4 Tips to Build Garden Brand Trust-ability to Boost Brand Reputation

Posted by Jourdan Cole on Wed, Jun 18, 2014 @ 9:00 AM

Trust is an essential element of any successful, long-term gardening business.

Before building brand ambassadors, you first need to earn trust. Once earned, trust can easily be lost if business leaders fail to communicate honestly and transparently with their consumers and shareholders.

Everything you do or don’t do affects the perception of your brand, and in the long run your trustworthiness is your most valuable asset.

Below learn four tips to boost your brand reputation and build fast, long-term trust in your company 

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Topics: lawn and garden public relations, garden marketing, branding, PR Strategy, garden industry public relations

Use New App, Pippit, to Maximize Gardening Business Content

Posted by Jourdan Cole on Wed, Jun 11, 2014 @ 10:00 AM

A brand new app launched last week that will provide your garden business with a way to streamline content for followers.

Pippit, brainchild of bloggers from Oh! Joy and Love Taza, allows users to add “pips,” or dots, to blog posts, photos and videos that lead to even more curated content.

Integrating blogs with social media has never been easier.

Learn what Pippit is and how this new social app can be powerful for your garden business blog.

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Topics: creating content, PR Strategy, Public Relations Trends, Digital Branding, public relations media plan, content marketing, social media

4 Ways to Attract New Garden Consumers with Digital Content

Posted by Jourdan Cole on Wed, Jun 4, 2014 @ 9:00 AM

Looking to build brand recognition for your garden business and attract new customers at the same time?

Tapping the first stage of the buying cycle, the awareness stage, with stellar digital content may be your solution.

By creating digital content, your gardening business can help gardeners become inspired or learn how to tackle a new DIY project. Armed with knowledge you’ve shared, customers feel confident in solving a problem, and best of all, you’ve earned their trust by sharing your expertise.

Read on to discover 4 ways to attract new garden consumers to your gardening business by enhancing your digital content.

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Topics: garden marketing, branding, Digital Branding, content marketing, key influencers



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