With three new hires in recent months, the Garden Media Group is expanding client services and opening new doors within the home and garden sector.

Each new hire brings an original voice and creative energy to the team, generating more results for clients.

Meet the three new members of the Garden Media Group below!

When connecting with journalists in the wild and wonderful world of PR, there are proven tactics that work--like email.

PR pros cite emails as the top medium to reach out to journalists, and journalists agree. Email is their favorite way to be contacted too.

While public relations gurus and journalists are on the same page about email, after that, there's a major disconnect.

Namely, 35% of journalists prefer contacts and pitches on a social platform that a mere 15% of public relations professionals use.

Read on to discover what the social platform for pitching and connecting with an audience is that you're missing--and how to master it in a snap.

Mark your calendars for today at 2 p.m. EST to talk 2014 Garden Trends with Suzi McCoy on our e-Book Google+ Hangout.

Now is your chance to hear directly from the Trends guru herself about how your garden business can implement Garden Trends to boost sales.

Come armed with questions about the 2014 Garden Trends Report, and be ready for an online e-book club meeting all about the upcoming year's garden, home, and lifestyle trends.

R.S.V.P. here to make sure you have all the details about the e-book club hangout.

But, in case you're craving more, below there are detailed instructions about how to join our Google Hangout and a play by play of what you'll learn about the 2014 Garden Trends Report all in less than an hour.

That's right: on the 25th of September, Garden Media celebrates 25 years in business!

A quarter of a century ago in September 1988, Suzi McCoy put her daughter Katie on the bus for first grade and opened the doors of IMPACT Marketing & PR.

The firm would expand and eventually become known in the horticulture industry as Garden Media Group. 

Now, Katie has returned home to roost and is the Creative Officer at Garden Media Group.

Below, Suzi McCoy dishes on the full story of how Garden Media became the leading PR firm in the lawn and garden industry over the last 25 years.

Don't forget to wish Suzi and Garden Media a happy anniversary!

There are no better advocates for your brand than your customers.

The fans who love your brand the most are always gushing about your products to their friends in person and to their digital followers online.

Messages from customers have the power to greatly influence.

Why? Because messages from brand advocates hold weight: they're genuine and people trust them.

Below are the 6 essential tips to create a stellar and sustainable brand advocacy program--and detail why setting up a formal program like this is so important to your garden brand's reputation.

Since 2001, Garden Media Group's annual Trends report has become the go-to guide for breeders, manufacturers, growers, vendors, retailers and media.

The report helps them learn where and how they can best meet consumers’ needs in the garden and home industry.

In the last 13 trends reports, Garden Media’s predictions have been spot on. From the rise of Made in the U.S.A. and the ‘buy local’ movement to men getting in the garden, growing vegetables and a renewed interest in organics, Garden Media has kept the industry ahead of the curve.

But, how the heck does Garden Media predict the hottest trends, year after year?

Below we have an exclusive interview with Garden Media's founder and Queen Bee Suzi McCoy on how she and the Garden Media team spot garden trends before anyone else does.

Making a video go viral is exactly what every brand wants to do. Viral videos are seen by millions of people, have off the chart levels of engagement, and place your brand positively in the mind of consumers.

But, creating a viral brand video is like finding a needle in the haystack.

How can your garden brand create a video with the potential to go viral?

Start by following these tips below, and from there, promote that video--then promote it some more!

Trade shows are one of the best places to garner new business, attract new customers and interact face-to-face with trade show attendees.

But, realistically, they also are a huge investment of money. Are you making the most out of every dollar that you're putting into garden industry trade shows?

Chances are, your garden business could be doing more. 

Read on to discover Garden Media's 6 tips for tip-top trade show performance. We guarantee you'll like what you see!

Social media is here to stay.

It's completely transformed the landscape of personal and brand communication.

Yet, one of the biggest impacts on social media strategy thus far was just released in a new study from Econsultancy.

The reason marketers are using social media is changing--and the new findings are detrimental to your long-term success on social media.

Read on to discover the #1 way to ensure your social media strategy will fail--and how to avoid it.  Create a social media strategy that succeeds and shines.

This week I rediscovered one of my favorite quotes:

"Creativity is intelligence having fun." --Albert Einstein.

And how true! PR firms and garden businesses alike are full of brilliant thinkers, so let's help them have more fun and exercise their creativity--which will ultimately affect the bottom line.

Below are 7 tips to integrate into your garden business to have a bit more fun and a whole lot of ground breaking ideas.