GROW! Marketing and Public Relations Tips

Secrets to Make Your Brand's Video Go Viral

Posted by Emma Fitzpatrick on Wed, Sep 18, 2013 @ 9:00 AM
how to make a video go viral, garden media group

Making a video go viral is exactly what every brand wants to do. Viral videos are seen by millions of people, have off the chart levels of engagement, and place your brand positively in the mind of consumers.

But, creating a viral brand video is like finding a needle in the haystack.

How can your garden brand create a video with the potential to go viral?

Start by following these tips below, and from there, promote that video--then promote it some more!

The Proven Secrets

Webreep has done research to discover the psychology behind what makes a brand video go viral.

Below are the 4 secrets Dr. Brent Coker found in his research.

1. Keep the movie short.

This differs from brand to brand. The sweet spot for videos is under two minutes, but as you'll see below some of the most success brand videos of the year are longer--between 3-5 minutes.

2. Use a title that hooks viewers initially.

3. Use a keyword tag strategy. And, upload the script to increase the SEO for your video and your garden brand.

4. Do NOT sell or push your product.

This seems counter-intuitive, but people do not like to be sold while watching a video. Dr. Coker found one of the best tactics for addressing brands in brand videos is to let the viewer discover the brand on their own.

With these elements in mind, here are 4 of the most success brand videos of 2013.

Chipotle's "The Scarecrow"

This brand video feels more like an animated short than a brand commercial. One of the main reasons is because they let the viewer discover it's about Chipotle instead of telling them.

TrueMove H

TrueMove phone company from Thailand approaches integrating the brand into the video differently. They don't push the brand. They truly shot a moving short film that portrays the true heart of communication--while tearing at your heart strings. But, I can gurantee the company name won't soon be forgotten!

Swiffer's "The Power of Every Day Effect"

This is another video that tells a story. The brand is the catalyst for the turning point in the story, but the point of the story is to tell the love of this heartwarming 90 year-old couple, who's still deeply in love.

Dove's "Real Beauty Sketches"

Dove's video works so well because it's a combination of cause marketing and an issue that truly resonates with women. Dove doesn't promote its product; instead, the video promotes its Real Beauty campaign while getting to the core of the beauty issue.

We all know there is truly nothing you can do to make a video go viral, but these tips can help you on your way.  Now get filming!

Download our Grow! e-Book for More Tips to Grow Your Business!

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Topics: PR Strategy, public relations media plan, Youtube

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