GROW! Marketing and Public Relations Tips

Email Makeover Guide to Help Garden Industry Reach Smart Phone Users

Posted by Emma Fitzpatrick on Mon, Jun 24, 2013 @ 9:00 AM

Are you an app addict? Always downloading new apps on your smartphone?

Well then it may come as a surprise to you that people use their smartphones most for emails, not apps, not internet, not actual phone calls, but E-MAIL.

A study found 79% of smartphone users use their phone to check email. And, after checking their personal email, emails from brands - or even better emails from your garden business are their second priority in terms of importance.

And a whopping 70% said direct emails from businesses influence their buying behavior -- a great ROI! That's why mobile email marketing is definitely a worthwhile investment.

With these stats in mind, your garden business needs to take a second look at your email marketing and use these simple but powerful tips for an email makeover.

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Topics: marketing communications, internet marketing, creating content, PR Strategy, audience, public relations media plan, content marketing, Digital Branding

Create Articles People Will Actually Read in the Garden Industry

Posted by Emma Fitzpatrick on Thu, Jun 20, 2013 @ 9:00 AM

Whenever you sit down to write something, do you imagine how impactful it will be?  Or how many eyes will read it?

Well, did you know that 40% of your articles never get read?

Yes, the one you slaved over and edited again and again.

If you're lucky, about 60% of your articles will be read! But there are secrets to increase readership and give your posts some punch.

Below, we've got some more facts about consumer reading habits... HOWEVER, we have ways to combat these findings and advice on how to produce pieces your readers will love.

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Topics: internet media, internet marketing, creating content, PR Strategy, content marketing, Public Relations Trends, Public relations

8 Types of Content Consumers Crave

Posted by Emma Fitzpatrick on Thu, May 2, 2013 @ 9:00 AM

As much as we talk about social media, press releases, and witty infographics, the medium simply will not matter if there isn't strong content backing it up.

Content is king and will be for the foreseeable future. Before you go blazing a new digital medium trail, you’ve got to pause and think before you do.

If you want your mediums to be successful, your content has to set the foundation. Meaning before you think about the how, you need to think long and hard about the what.

Strong, interesting content is the only way to ensure your clientele keeps coming back to you.

To get your mind wheels a’turning, here are eight types of content that consumers are proven to love.

Implement these tips next time you post on social media or write a press release, and voila, you’re the brand they’ll forever return to.

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Topics: marketing communications, internet media, internet marketing, creating content, PR Strategy, content marketing, Digital Branding, Public Relations Trends

Tracing the Public Relations Trends of 2013

Posted by Emma Fitzpatrick on Mon, Apr 29, 2013 @ 9:00 AM

The world of public relations has undergone a major facelift in the last ten years. 

With social media and digital marketing forever on the rise, traditional forms of media have been under scrunity.

Bloggers, social media moguls, and online news stories have been the preferred mediums as of late.

Garden Media Group breathes garden and public relations trends; it's our job.

To make your job easier, we're dissecting traditional forms of media and outlining the public relations trends of 2013. 

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Topics: internet media, internet marketing, PR Strategy, trends, Digital Branding, Public Relations Trends

Powerful Presentations for Garden Industry Innovators

Posted by Emma Fitzpatrick on Thu, Apr 25, 2013 @ 9:00 AM

Presenting new ideas, whether it's to your in-house team, your board, or a green audience at a conference, is your time to shine.

This is your moment to tell a captive audience just exactly why your product or business is the bee's knees.

Yes, public speaking is terrifying, which also means it's exhilarating. 

One of the quickest ways to flourish (or flunk) a presentation is to use visual aides. The next time you're presenting, mesmerize your audience with one of these hip, modern presentation tools. 

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Topics: Public relations, internet marketing, creating content, public relations media plan, Youtube

Introducing a NEW Punctuation Mark for Digital Communications

Posted by Emma Fitzpatrick on Mon, Feb 25, 2013 @ 9:00 AM

At Garden Media Group, we approach every single item on our agenda with oodles of excitement.

From the moment we wake until we sleep, we’re laughing, brainstorming, typing like crazy, and working as a team—all with enthusiasm.

If you are a dedicated GROW! Reader, you know firsthand how much we love to show our excitement even on the web. That’s right, exclamation points and emoticons galore! You’ve just got to love it!! We even have an exclamation point in our blog title!

But, what about the times when you’re just pleased and a small smile lurks across your face, but you don’t have enthusiasm exuding out of you.

Enter the Elrey Mark, the newest exclamation mark on the scene. Would you use this new punctuation, made for digital communications in 2013?

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Topics: social media, internet media, internet marketing, Public relations, Garden Media Group, public relations media plan

The Hottest 4 Social Media Tools that NEED to be in Your Toolbox

Posted by Emma Fitzpatrick on Thu, Feb 7, 2013 @ 9:00 AM

Instagram, Facebook, Twitter, Pinterest, Vine, Blogging. Ugh, my head is already spinning! Anyone else's?? 

Social media plays a HUGE role in any modern, successful company's media plan, but it can also take up a good deal of time.

It doesn't have to, though.

Load up your social media toolbelt, and prepare to be amazed. These four tools outlined below will save you and your garden business oodles of time. Plus, time is money. Need we say more?

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Topics: Twitter, social media, internet marketing, Public relations, Instagram, Pinterest, facebook

Email Marketing: How Much is Too Much?

Posted by Emma Fitzpatrick on Wed, Jan 30, 2013 @ 9:00 AM

Email marketing, like most all things, can do some amazing good... or irreparable damage. Email marketing lets you build relationships with leads and current customers. Customers have even said that they like email marketing more than a regular email. Not only are they a customer favorite, but they also are more effective.

The emails sent by email marketing are usually beautiful. They're gorgeous to look at, so you'd think they'd be more likely to be read. Well, yes and no.

Email marketing is good, but only to a certain extent..

So, how much email  marketing is too much, and how can your business avoid getting on customers' black lists?

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Topics: marketing communications, internet marketing, creating content, PR Strategy, audience, content marketing, Public relations

Is Facebook Still Cool? The 101 for Industry Leaders

Posted by Emma Fitzpatrick on Wed, Jan 16, 2013 @ 9:00 AM

A New Year means out with the old and in with the new, so where exactly does that put Facebook? Facebook has over 1 billion users, so it’s definitely here to stay. Yet, the social media mogul certainly is changing.

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Topics: social media, internet marketing, lawn and garden public relations, facebook, trends

Flower Power- Green Industry Infograph

Posted by Katie Dubow on Fri, Nov 30, 2012 @ 9:42 AM

I am a huge fan of using infographics to convey a message.  Whether they are about gardening or technology, infographics always seem to make sense to me, be pretty to look at, and be just enough information to keep my attention. 

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Topics: internet marketing, content marketing

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