GROW! Marketing and Public Relations Tips

Cultivate Connections & Expectations with PR Firms Before Hiring

Posted by Emma Fitzpatrick on Wed, Aug 28, 2013 @ 9:00 AM

If you're about to hire a PR firm, you want to do your research. Know when to hire a PR firm, questions to ask, and what public relations can really do for your business.

Before you sign the contract, clearly set your expectations. The last thing you want to do is sign a year-long contract only to discover you've made a terrible mistake.

To make your partnership with your (almost) new public relations firm, outline a clear plan of attack for these 4 criteria.

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Topics: Public relations, garden industry public relations, PR Strategy, hiring a public relations person, garden trade show marketing, public relations media plan

Please Allow me to Reintroduce Myself- Branding and PR

Posted by Katie Dubow on Tue, Jan 8, 2013 @ 8:46 AM

The branding article in print in Green Profit.

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Topics: branding, trade show public relations, garden trade show marketing, gardening

Please Allow me to Reintroduce Myself

Posted by Katie Dubow on Fri, Jan 4, 2013 @ 9:10 AM

I recently wrote an article about image building and rebranding for Green Profit magazine and wanted to share: 

"You know what they say about first impressions lasting a lifetime? Baloney! From people to brands and politicians, this country is all about second chances. You just have to know how to reintroduce yourself properly and to the right people.

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Topics: branding, trade show public relations, garden trade show marketing, gardening

6 Tips from Lawn & Garden Marketing Pros for Writing a Press Release

Posted by Katie Dubow on Wed, Jan 2, 2013 @ 9:26 AM

Happy New Year and cheers to 2013!  Let's make the year a BIG and successful one.  And let's start with the press release. 

We often hear, “Anyone can write a press release!”  And that may be true, writing a press release that is picked up by the lawn and garden media and shared by bloggers is another story. Here at Garden Media we try to make our news releases “news worthy” by following these 6 golden rules.

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Topics: garden PR consultant, trade show public relations, garden trade show marketing

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