Apology accepted, U2 – for now.
According to Mashable, Bono recently apologized for automatically downloading the band’s new album into everyone’s iTunes library.
While some loved the idea, others didn’t appreciate the sentiment. (Honestly, who has enough iCloud storage space for things like this?)
Though U2’s cloud takeover garnered mixed responses from the public, it did serve as a valuable lesson for PR pros: Always make sure your pitches are timely and targeted to the correct media.
Nothing says “no response” like an irrelevant email sent to the wrong producer, editor or reporter. Errors like this can damage a relationship with a key influencer before it even starts.
Busy PR professionals spend a lot of time researching and crafting pitches – make sure this time isn’t wasted.
Read on to learn how to deliver pitches to the appropriate target audience.