By now, you've probably heard about the ALS ice bucket challenge.
If you haven't, don't worry. If you use any social network at all, you'll probably run into it soon.
Though the exact origins of the challenge are difficult to trace, one thing is certain - ALS awareness is skyrocketing.
Don't just take our word for it, though. Keep reading to learn more about the movement, how its success has been measured, and marketing tips your garden brand can learn.