Social media is an ever-evolving (and increasingly important) medium! LinkedIn changed their pages a few weeks back and now, Twitter’s spicing their platform up a bit.  Below, we’ll fill you in on how to use and master the new profile all while creating a cohesive message.

At Garden Media Group, we tweet, post on Facebook, pin our interests, and of course, stay LinkedIn. After all, social media has become a major component of any effective PR campaign.

In 2011, 65% of adult internet users were using at least one social media site, and this percentage rose 4% from 2010. For more staggering social media statistics, check out this fantastic, eye-opening infographic from Media Bistro.

The pool of social media users continues to grow rapidly, so we’ve got to jump in!

Below are three simple, yet effective tips to make your social media snappy and memorable!

According to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools, Pinterest is now sending more traffic than Yahoo search.

We've blogged about Pinterest, and are self-proclaimed Pinterest addicts! Are you using Pinterest to drive traffic to your website? If not, you may want to start!

Surprise! LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today.

Having a LinkedIn account, not only for yourself, but also for a business in the lawn and garden industry is key in today’s garden market!

Essentially the professional’s Facebook, LinkedIn is known for its ability to connect and showcase companies, associations, garden centers and individuals across the globe with 160 million members and counting.

In our free e-book "Networking 101: Garden Marketing Tips and Tricks for Using LinkedIn," companies in the lawn and garden industry can learn how to create personal and company profiles, tips for getting started, and the extra features LinkedIn offers to extend business brands and engage with key audiences.

How can Social Media Help Grow Your Garden Business? According to a recent Garden Writers Association report:  "More consumers are turning to social media sites and YouTube for gardening information, both showing an increase of 3-5% from last year." 

For your company, the question is not, "should I use social media?' But "what is my social media plan?"

Facebook has evolved from a college student’s social network in 2004 to a leading force for a company’s marketing tactics, yet many businesses still are unclear how to use Facebook business pages to build brand awareness and attract new customers.

I read this article by Bill Miltenberg, in PR News about 6 Tips for Optimizing News Releases that I wanted to share them with you:

Cara Pring from The Social Skinny recently posted the most up to date and comprenhesnive statistics on social media I have ever seen.  Its interesting to see how many users are online (66% of Adults) and how many check Facebook everyday (31%).  And, there are great stats under the Social Media for Businesses that might entice YOU to start taking a more proactive role.