GROW! Marketing and Public Relations Tips

Social Media: The New EgoSystem Lets Us All Be Popular

Posted by Lynne Whelan on Fri, Jun 1, 2012 @ 9:27 AM

Trying to wrap our head around the social networking phenomena has been a challenge for most people.

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Topics: Public relations, Twitter, image building, SEO, Garden Media Group, social media, marketing

7 Tips to Write Twitter Headlines for Online Press Releases

Posted by Karen Creely on Wed, May 30, 2012 @ 9:25 AM
We are always looking for new tricks to add to our PR bag, and then we found these tips from PRWeb on how to write Twitter headlines to boost search results for online press releases.

They were looking over the results of the PR Grant awards last week and had an epiphany: Many Tweeters "scrape" headlines automatically to create tweets.

 

WOW! From this revelation, they learned how to craft a news release headline for Twitter in 120 characters or less to leave room for the shortened URL link to the article.
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Topics: Public relations, Twitter, Garden Media Group, social media

How to Navigate the 7 C's of Social Media

Posted by Stacey Pierson on Tue, May 29, 2012 @ 2:32 PM

If social media is making your head spin, you're not alone. Social media and other Internet tools are still in the wild west stage. There are no rules. There are little analytics. And the players can pop out of nowhere, even surprising themselves with their instant Internet fame.

I'm not a math wizard, but this makes sense to me. 1X1 equals what? One! That's old media. No dialogue. No conversation. No engagement. Now let's say you share some news with 100 of your closest friends . . . and they share your news with 100 of their closest friends. Now that 1X1 becomes 1X100X100 or 10,000! That's why you want to put social media in your marketing tool box. You can reach incredible numbers with the click of a mouse.

If that's not convincing you to ramp up your social marketing, check out these facts:

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Topics: Public relations, creating content, internet marketing, internet media, social media, marketing

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