Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.
They were looking over the results of the PR Grant awards last week and had an epiphany: Many Tweeters "scrape" headlines automatically to create tweets.
WOW! From this revelation, they learned how to craft a news release headline for Twitter in 120 characters or less to leave room for the shortened URL link to the article.