Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.

Topics: Public relations, audience, PR Strategy, marketing communications, press releases, advertising, Garden Media Group, marketing

We are always looking for new tricks to add to our PR bag, and then we found these tips from PRWeb on how to write Twitter headlines to boost search results for online press releases.

They were looking over the results of the PR Grant awards last week and had an epiphany: Many Tweeters "scrape" headlines automatically to create tweets.

 

WOW! From this revelation, they learned how to craft a news release headline for Twitter in 120 characters or less to leave room for the shortened URL link to the article.

Topics: Public relations, Twitter, Garden Media Group, social media