GROW! Marketing and Public Relations Tips

Linkedin's New Profile: Own the Change

Posted by Emma Fitzpatrick on Wed, Jan 23, 2013 @ 9:01 AM

Been on Linkedin lately? If you haven’t, you are missing out! Linkedin just unveiled a more modern, visually driven layout after a major mile mark. 200 million working professionals are now mingling on Linkedin. Their membership has grown over 20% since November!

Keep up with the times; resumes and networking are no longer reserved for job interviews and conferences.

Networking is happening around the clock thanks to Linkedin, but to truly stand out, you need to understand how the new profile with affect you.

We’ve scoured the site and have highlighted the biggest changes below. Of course, we aren’t going to just leave you hanging. Below we’ve included a few tips to make sure you’re at the front of the pack of Linkedin!

Read More

Topics: branding, marketing, LinkedIn

Social Media: The New EgoSystem Lets Us All Be Popular

Posted by Susan McCoy on Tue, Jan 22, 2013 @ 9:39 AM
Trying to wrap our head around the social networking phenomena has been a challenge for most people. It's mind boggling how much people want to share about their personal lives.

But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."

Read More

Topics: Public relations, SEO, internet media, advertising, Garden Media Group, social media

In or Out? DIY Infographics

Posted by Emma Fitzpatrick on Mon, Jan 21, 2013 @ 9:15 AM

Infographics have been on the to-do list at businesses across the country for the past few months. The medium began to gain traction in late 2009, but have since then exploded.

Infographics have the potential to go viral, specifically because of their share-ability. They're super easy to share on all social media outlets, and best of all, if you share it, your post will get six times more interaction on Twitter.

Trends come and go, and three years have passed since the creation of the inforgraphics, so are they in or out? Tell us what you think by commenting or tweeting at The Garden Media Team.

Until then, here’s the good and the bad sides of infographics. Decide for yourself if they should still be apart of your public realtions media plan.

Read More

Topics: Public relations, creating content, branding, press releases, social media

Missed MANTS? The Best of MANTS 2013 for Garden Industry Leaders

Posted by Emma Fitzpatrick on Thu, Jan 17, 2013 @ 9:00 AM

Today marks the one week anniversary of MANTS, the Mid-Atlantic Nursery Trade Show. Sniff, sniff. MANTS never lasts long enough for us. Of course, it’s a ton of work for exhibitors and public relations teams alike, but MANTS is one of the most humbling, exciting trade shows we go to all year.  One exhibitor from Oregon said, "if you don't show up at MANTS you might as well not be in business”, another said MANTS is the Big Leagues compared to all other shows around the country!” No wonder it’s nicknamed The Masterpiece of Trade Shows™. We couldn’t agree more!

Since MANTS is one of our favorite trade shows of the year, we want to pass along a token of our experience—just in case you and your garden business weren’t able to make it this year. First and foremost, we’re going to recap the stars at MANTS. But, if you’re looking for something a bit different, head on over to our GMG Twitter Feed to re-read our LIVE tweets during the show. It’s never too early to relive the moment, right? We’re already flipping through our photos at Garden Media today!

Read More

Topics: garden marketing, Garden Trends

Is Facebook Still Cool? The 101 for Industry Leaders

Posted by Emma Fitzpatrick on Wed, Jan 16, 2013 @ 9:00 AM

A New Year means out with the old and in with the new, so where exactly does that put Facebook? Facebook has over 1 billion users, so it’s definitely here to stay. Yet, the social media mogul certainly is changing.

Read More

Topics: lawn and garden public relations, trends, internet marketing, social media, facebook

Houseplant Appreciation Day: Why Garden Media Group LOVES Houseplants

Posted by Emma Fitzpatrick on Thu, Jan 10, 2013 @ 9:00 AM

It goes without being said that at Garden Media Group, we LOVE plants. We think, write, promote, market, and revel in all kinds of plants and horticulture accessories day in and day out.

But, today, January 10th, we want to stand on rooftop gardens and shout our love for one special kind of plant today: the houseplant! In fact, January 10th is and always will be houseplant appreciation day.


After all, we’ve got a heck of a lot to be thankful for; houseplants are more than just a pretty face—though they truly are beautiful, aren’t they? Go ahead, revel in the day!

Buy a new houseplant, share your love by gifting a plant, sing to your plant today, whisper a thank you in its leaves, whatever works for you, works for us too! As long as you celebrate and appreciate the houseplant, we (and your houseplants) will be more than happy!

Read More

Topics: lawn and garden public relations, garden marketing, gardening, garden business, Garden Media Group

Maintaining Successful New Year's Resolutions in the Garden Industry

Posted by Emma Fitzpatrick on Wed, Jan 9, 2013 @ 9:00 AM

A week (and two days!) has already rolled by in 2013. Time for a checkpoint: how are your New Year’s resolutions going?

No, not the ones where you vow to go to the gym more and eat healthier… the resolutions for your garden business!

A New Year means a new fiscal year. Round up the entire company, and create a new vision together.

Read More

Topics: branding, garden industry public relations, Garden Trends

Please Allow me to Reintroduce Myself- Branding and PR

Posted by Katie Dubow on Tue, Jan 8, 2013 @ 8:46 AM

The branding article in print in Green Profit.

Read More

Topics: trade show public relations, branding, garden trade show marketing, gardening

Marketing Agency Review for Lawn and Garden Businesses

Posted by Zack Bennitt on Mon, Jan 7, 2013 @ 9:20 AM

In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.

Read More

Topics: garden marketing, advertising vs public relations, lawn & garden public relations, garden business, SEO, advertising

Please Allow me to Reintroduce Myself

Posted by Katie Dubow on Fri, Jan 4, 2013 @ 9:10 AM

I recently wrote an article about image building and rebranding for Green Profit magazine and wanted to share: 

"You know what they say about first impressions lasting a lifetime? Baloney! From people to brands and politicians, this country is all about second chances. You just have to know how to reintroduce yourself properly and to the right people.

Read More

Topics: trade show public relations, branding, garden trade show marketing, gardening

Trends-2025-CTA-Sidebar

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all