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Linkedin's New Profile: Own the Change

Posted by Emma Fitzpatrick on Wed, Jan 23, 2013 @ 9:01 AM

linked in new profileBeen on Linkedin lately? If you haven’t, you are missing out! Linkedin just unveiled a more modern, visually driven layout after a major mile mark. 200 million working professionals are now mingling on Linkedin. Their membership has grown over 20% since November!

Keep up with the times; resumes and networking are no longer reserved for job interviews and conferences.

Networking is happening around the clock thanks to Linkedin, but to truly stand out, you need to understand how the new profile with affect you.

We’ve scoured the site and have highlighted the biggest changes below. Of course, we aren’t going to just leave you hanging. Below we’ve included a few tips to make sure you’re at the front of the pack of Linkedin!

Inclination to Imagery

First and foremost, the new profile is a delight to the eyes. Linkedin has taken the simplicity and sleekness of infographics and transformed their profiles. While this doesn’t affect the information you’re hosting on your profile, it will certainly make you more inclined to spend more time on the site! It’s just too pretty not to.

Tailor Your Talents

Your Linkedin profile is now easier to edit and customize than ever before. Now, you are able to change the order of your skills. Think your connections are the most important aspect of your profile? Put it on top!

Insightful Information

On the right-hand side of your page, you’ll see a new section, “insights.” When you visit a profile, your insights will show you what you have in common with this person. This new feature allows you to brush up on conversation topics and know what to reach out to them about. Linkedin is still at its heart about connection, but now, your connections can be made meaningful with insights!

Engagement Made Easy

Before, it seemed that once you connected to someone that was pretty much the end of the road. However, engagement and networking are the purpose of this professional social network. With the new look, you’re able to engage easier. Now, recent activity is at the top of each profile, which makes it easier for you to keep up with the changes in their life. Plus, you can send congratulations on a new job, suggest connections, or even endorse their skills. Make meaningful connections in a snap.

Need a bit more help? The folks at Linkedin made a video walking users through the new profile.

Now that you understand Linkedin’s new profile, figure out how to expertly use it in the garden industry!


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Topics: branding, marketing, LinkedIn

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