GROW! Marketing and Public Relations Tips

Katie Dubow

Recent Posts

Pinterest Drives More Traffic than Yahoo to Garden Industry Sites

Posted by Katie Dubow on Wed, Sep 12, 2012 @ 8:26 AM

According to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools, Pinterest is now sending more traffic than Yahoo search.

We've blogged about Pinterest, and are self-proclaimed Pinterest addicts! Are you using Pinterest to drive traffic to your website? If not, you may want to start!

Read More

Topics: lawn and garden public relations, garden marketing, social media

Pantone's Spring 2013 Color Report and How it Affects Garden Trends

Posted by Katie Dubow on Tue, Sep 11, 2012 @ 8:56 AM

The office is all a buzz over the new Spring 2013 Pantone Color Report. These kind of trend reports help Garden Media identify hot products and ideas to add to our annual garden trends report.

And good news for the lawn and garden industry, according to Pantone, greens will be a hot color for spring 2013. Greens will act as a neutral color in everything from fashion to home decor. 

Read More

Topics: Garden Trends

Top 4 Public Relations Tips from the 2012 Political Conventions

Posted by Katie Dubow on Mon, Sep 10, 2012 @ 8:27 AM

From Clint Eastwood’s now infamous chair speech to Bill Clinton’s awe-inspiring delivery, both parties’ conventions have been dominating the prime media spot for the past two weeks.

Now that’s some good PR...but mistakes have been made as well.

We, at Garden Media, know we can learn much from the blunders and triumphs of the most planned, carefully calculated events of the year.

Read More

Topics: garden marketing, garden industry public relations

LinkedIn Changes: How Does this Effect the Lawn and Garden Industry

Posted by Katie Dubow on Fri, Sep 7, 2012 @ 8:31 AM

Surprise! LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today.

Read More

Topics: lawn & garden public relations, social media

5 Qualities To Want in a Public Relations Lawn & Garden Industry Firm

Posted by Katie Dubow on Wed, Sep 5, 2012 @ 9:01 AM

Here at Garden Media we talk a lot about garden marketing and public relations.  We hope it helps clients, potential clients and anyone looking for a PR firm understand the science and technique behind what we do.

I recently came across this post from Henson Consulting about five qualities that make a potential firm a great fit for your lawn and garden business.

 

Read More

Topics: lawn and garden public relations, hiring a public relations person, lawn & garden public relations, horticultural marketing communications, Garden Media Group, garden industry public relations

Spotted: Garden Trends in Urban Spaces

Posted by Katie Dubow on Fri, Aug 31, 2012 @ 8:50 AM

Garden Media trend spotters are constantly searching for the latest and greates garden trends- we search everything from fashion and food to outdoor living and landscape design.

Read More

Topics: garden marketing, trends, Garden Trends

Off to an Inbound Marketing Conference

Posted by Katie Dubow on Mon, Aug 27, 2012 @ 9:06 AM

Today is the first day of Inbound 2012 and with 2,500 other marketers attending, I am stoked to learn some new tricks for our Garden Media bag. 

Read More

Topics: Public relations, marketing, inbound marketing

Use LinkedIn To Grow Your Business in the Lawn and Garden Industry

Posted by Katie Dubow on Wed, Aug 22, 2012 @ 9:01 AM

Having a LinkedIn account, not only for yourself, but also for a business in the lawn and garden industry is key in today’s garden market!

Essentially the professional’s Facebook, LinkedIn is known for its ability to connect and showcase companies, associations, garden centers and individuals across the globe with 160 million members and counting.

In our free e-book "Networking 101: Garden Marketing Tips and Tricks for Using LinkedIn," companies in the lawn and garden industry can learn how to create personal and company profiles, tips for getting started, and the extra features LinkedIn offers to extend business brands and engage with key audiences.

Read More

Topics: lawn & garden public relations, social media

How Can Social Media Help Grow Your Garden Business?

Posted by Katie Dubow on Mon, Aug 20, 2012 @ 8:07 AM

How can Social Media Help Grow Your Garden Business? According to a recent Garden Writers Association report:  "More consumers are turning to social media sites and YouTube for gardening information, both showing an increase of 3-5% from last year." 

For your company, the question is not, "should I use social media?' But "what is my social media plan?"

Read More

Topics: lawn and garden public relations, garden marketing, social media

How to write a mission statement for the lawn & garden industry

Posted by Katie Dubow on Wed, Aug 8, 2012 @ 9:20 AM

I recently saw a post on the Facebook group for garden centers asking, "How do I write a mission statement?" WOW! This is a tough question and a hard task.

Read More

Topics: lawn and garden public relations, horticultural marketing communications, Garden Media Group

Trends-2025-CTA-Sidebar

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all